Install Google Analytics to Improve Business Website Data

Who's looking at my website?
How do you know?  

There's hope.  

We all know how monstrous Google appears to be, but you can actually narrow your focus and improve your business with Google Analytics installed on your website.  

Ask the people who take care of your website to set up your Google Analytics account.  No worries, it's actually free and no advertising. Just make sure the people who set up and install the code on your website have some certification from Google, confirming they have the skills.  Proper installation is important if you want this to really be of benefit to your spending.

In our research, we found many companies online who were offering small businesses different ways to be found on the Internet. However, you are free to choose the suggestions of others or facts from Google for detailed information about your website.  I'm not talking about getting big data, I'm referring to you gaining a better understanding of how your customers find and interact with websites, mobile apps, social media, and more.  Analytics now includes:

• Data on your users' demographics 
• Age
• Gender
• Interests
• Other categories

Being able to collect reliable data from your entire website and all your domains means more knowledgeable decisions and better campaign execution.

For something of this magnitude (installing Google website UA-XXXXXX tracking), you'll want to make sure the people who install your Google Analytics Tracking Code, understand how Google Analytics collects data from websites, mobile apps, and other digitally connected devices. An expert can help you add your own data, by importing it into Google Analytics from outside sources.  You can even modify the data in your Google Analytics reports to specify your goals. 

Google created this Google Analytics Academy Course called Google Analytics Platform Principles. It concentrates on learning how Google uses Collection, Configuration, Processing, and Reporting to analyze digital data to help you improve your business.

Google Analytics | Collection, Configuration, Processing, and Reporting Process

There are several videos you can watch to help you, but if you don't ask the right questions or pass the test, how good do you feel about the outcome? I'll tell you how to get someone to do it for you.  By the time you learn how to set up your account, you still need to learn how to connect the code and understand how common configuration settings can transform your data and how data is aggregated in the final stages of processing.

We can set up and install your Google Analytics account so that you receive automated reports directly from Google, showing you data you can use to improve your business.  In the end, you will be able to recognize why digital analytics tools like Google Analytics are important to implement for your business.

If you cannot finish this sentence by filling in the blanks, you need to call the experts:

"Digital analytics" is the analysis of qualitative and ___________________ data from your business and the competition to drive a ___________________ of the online experience that your ___________________ and potential customers have which translates to your desired ___________________. 

Contact Oevae Marketing consultants for answers to blanks, send email to google@oevae.com

At Oevae Marketing Consultants, we have worked with Google marketing tools for over two decades and we received our Google Analytics certificate for completing the Analytics Academy course Google Analytics Platform Principles. Our clients call upon us for online marketing insight and creative ideas. 

Make a brand difference.™


-->

academy account analysis analytics apps benefit better business certificate code collects completing configuration connect course customers data digital experience facts getting google help important improve install learn marketing mobile online outside people platform potential principles processing qualitative questions receive recognize reports setup skills sure talking tools understand view website years

created at TagCrowd.com

Using Google Audience Analytics and Tag Manager

This post is about an offer by Google:
How to boost your business, with Google Tag Manager


Question: 
If you could collect reliable data from your entire website and all your domains, do you think you would be able to make more knowledgeable decisions and better marketing campaign execution?


Answer:
Me too.  So, I've found a way to do this using Google Audience Analytics and Tag Manager to squeeze some visitor data from your websites.  

You could ask your IT department or web guy to install the code on every page of your website and add a few lines of copy to your website privacy policy - keeping your compliance and legal.  Whoever you choose, they should know more than a little bit about Google Analytics, internet marketing, and website development, Which is only fair to you - why waste time?

Here's why you should use Google Tag Manager:

1. Google Tag Manager is easy, leaving more time and money to spend on your marketing campaigns. 

2. You get dependable data and demographics - Overview (overview of traffic by age and gender), Age (traffic by age ranges), and Gender (traffic by gender)

In the areas of Interest, take your pick:

• Overview (overview of traffic by affinity and other categories)
• Affinity Categories (behavior by affinity categories)
• In-Market Categories (behavior by in-market categories)
• Other Categories (behavior by other interest categories)

Get Google Analytic reports so you see who those users are, and how their behavior varies by attribute (e.g., male vs. female), and their interests in various areas.

Chances are, you don't have time to add this to your website, we get it.  You know website guru.  We've obviously had a mutual benefit here, so I've decided to offer our service for adding Google Tag Manager to your Website, so you can learn more about your website visitors.  If you need help, contact us on our website.  Ask about other requirements and how you can keep your business connected with visitors.

"You'll know it works because you'll receive weekly report graphics with details from Google Analytics.  The choice is yours, add Google Tag Manager to your website, or guess who visited your website." – Head Honcho

Make a brand difference.



-->

add affinity age analytics appeal audience behavior brand business campaign categories complaint consultants consumers data date department develop difference experience gender gibron google help home in-market interest keep manager marketing oevae offer overview page people power products range report service tag traffic users value view visitors web website williams work

created at TagCrowd.com

6 Tips for Marketing Your Small Business

Don't feel like reading? Listen to 6 Tips for Marketing Your Small Business via blogcast | 6 min.

What does it take to market your small business like a professional?

In a normal situation, you wouldn't hire a plumber to install your light switch.  So why would you as a business owner, try to create a logo, program a website, design a brochure, manage numerous social media profiles, create eye-catching email messages, measure Google Analytics, write and publish articles online, generate links to your website, design postcards, edit and publish online videos, select the best photography to represent your companies brand, write a press release, conduct research and stay in tune with new marketing opportunities… need I say more?  

In a nutshell, creating and maintaining a working marketing plan takes the BEST (balance, expertise, strategy, tenacity) of marketing consultants, and that's exactly how Oevae Marketing Consultants was born.  As Muhammad Ali once said, "It's not bragging if you can do it."

Chances are, if you wanted to be a marketing consultant, graphic designer, or Internet marketer, you wouldn't be reading this post.  On the opposite hand, you probably are very good at doing what you have been trained to do. You are intelligent and capable of learning new things, but those things should be in your field of expertise.

Catchy and unique marketing solutions for small business brands

Over 13 years ago, we noticed that many small business owners were capable of producing a basic brochure using Microsoft Word or Powerpoint, creating a website using a click-and-build platform, and even sketching a logo.  However, all of these pieces of their branding puzzle did not fit together to deliver a consistent brand message to consumers.  Most attempts left the business owner frustrated and using what they had until they found a source to create something better, and many called upon Oevae to create catchy and unique marketing solutions.

6 tips to help you become effective at marketing your small business

1. Get the know-how

Knowing what not to do when it comes to marketing is as important as knowing what to do. Let’s face it, the evolving world of marketing can be pretty tricky to navigate on your own. So ask an expert before you go jumping into building that click-and-build website.

2. Make your customers' priority number one

Understanding who your customers are, what makes them like your company, and what they really want or value, and obviously staying in touch with them after you hand them the receipt, keeps you in their mind as a prominent source.

3. Know your target market

‘Everyone,’ I repeat, 'everyone' is not your target! Targeting your marketing activities directed at the people who need and want your service or product is the secret to creating quality inquiries and getting prospects to open their wallets or tell their friends about your business through social media.

4. Remember that marketing is not advertising

Don’t make the common mistake of thinking that advertising and websites are the only two ways to attract more business. Your small business can be marketed in literally hundreds of ways, so it's a smart decision would be to schedule a discussion with a marketing expert to know what you can do and then eliminate the ones that won’t work, or that you can’t afford, now.

5. Set sales goals and targets

Marketing really is about numbers. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. A marketing consultant can help you define what your realistic goals should be in terms of revenue, expenses, profit, number of inquiries and, of course, the number of new sales.

6. Memorize the four P's of marketing

Getting your product, pricing, placement strategy (distribution), and promotional strategy moving along and working together is crucial to good marketing.

Do it right the first time

Wayne, a friend of our founder told a story about his success as a Regional Manager of a popular grocery store chain.  As the regional manager, Wayne would often be called upon to visit a store that was losing money. Wayne's responsibility was to keep that from happening.  Wayne said inevitably, he would uncover the same issue at every location - the store manager would have instructed an employee to repair or create something that they did not have the expertise to do effectively. Therefore, when the problem persisted, the store manager would repeat the process. This pattern would cost the store more money and ultimately become a reflection of the store manager's inability to generate a profit.  Wayne said, "I would analyze the issue, call a professional to do the job, and solve the issue for good."

The truth about marketing small businesses

Mounds of time, effort, and money are saved in the long run, if you connect with experts to do what they do best.  

At Oevae, we have become a virtual marketing department for our clients.  We know that you need no-nonsense marketing strategies to secure a greater return on your money. We apply clever marketing plans and ideas without breaking the bank, or your back.  There's no one-size-fits-all solution. Every small business is different — the marketing plan and tactics for a Speech Therapist are entirely different from those of a Wedding Planner. However, the process of building a plan, sticking to it, and applying the time and resources it needs is the common secret to success in marketing.

Make a brand difference.™