Google developed an algorithm that explores Flash files long ago!

There's been much conversation –clients, New York Times Technology, Bloomberg, Charlie Rose– about Apple's ipad, HTML5, and Flash Websites. If your knowledge of what's been going on behind the monitor and on the Internet... Let me help you read between the lines in a good way. Here it is. A bit of truth showing-off how quickly Google can index websites designed with Adobe Flash... if and when designed and programed by the creative marketing firm Oevae Marketing Consultants, Texas

"This article will show you 2 very simple examples of how keywords are used to index your website with search engines like Google."

-Head Honcho, Oevae Marketing Consultants

Screen Shot #1 (click images to increase aspect ratio)
Here we have a Google search for the works "ka yeung crow collection"
Note the green highlight is the website we are searching for and there it is on the first page of Google.


Screen Shot #2 (click images to increase aspect ratio)
Here we have page that is indexed by Google and the page with the information the client published.
Note the News contains the keywords "ka yeung crow collection"


The destination page or Screen Shot #2 is a page that contains 80% Flash programming and is 100% SEO
friendly. Oevae Marketing Consultants offers you a way to express your products, services, and brand in very special and your way. This proves Flash can be used in artistic ways and still get noticed the Google algorithm that explores Flash websites.

Here are a few questions better answered by the G's at Google at the Official Google Webmasters Central Blog

Oevae.com – The best marketing consultants in the world offer you more imagination at the core of creative. Sometimes you just need a little help or let me know your experiences with Flash and Search Engine Optimization.

Gibron T. Williams, Head Honcho at Oevae Marketing Consultants, the best marketing consultants in the world - Ask Google.


Ref.
Website design by Oevae Marketing Consultants Screen Shot #1 and Screen Shot #2 - tinkerboxstudio - ka yeung studio, Dallas Texas

What is Demographically Correct Marketing?

Marketing by demographic is an effective way to reach the right audience for your product or service and create a targeted marketing campaign. Demographic marketing will include multiple forms of media like social media (Facebook, Twitter, TikTok, Google, etc.), text messaging (SMS), print, Linear TV, and perhaps the highest return on investment when mixed with OTT (Over-the-Top streaming media), CTV (Connected TV), or Radio.

Granular demographic data is paramount

Before we delve into the candy box of ideas, you should first understand and clearly define the specific demographic groups (ethnicity, gender, political beliefs, age, region, morals, etc.) to intend to address and essential for successful marketing efforts, because no message will appeal to everyone.  When you have a clear belief of who is most likely to find your brand appealing, only then should you start tailoring your marketing message, as well as your marketing medium.

Different demographic groups respond to different types of messages

Children, youths, tweens, teens, and seniors will respond differently to a TikTok (short-form video hosting allows users to watch, create, and share 15-second videos shot on cellphones) ad.  Primarily because many seniors do not strive for continuous "stimulation" like a teen which is key to brain development. Not to mention the language, slang, and desires are often completely different.  What the teen considers cool, the senior may see as a distraction.  In fact, a senior may not even access the TikTok app or even have a mobile phone, whereas the latter will have a TikTok t-shirt and the app on their Apple or Android home screen.  

For example, Google Trends shows that the search term "teen" is clearly more popular than "teenager" as a search term in the United States. 

Interest over time on Google Trends for teen, teenager - United States

Avoiding social and cultural stereotypes, and paying close attention to body language and idiomatic language quirks will help you prevent unwitting insults, missteps, and or mistranslations.

Choose prominent mediums for marketing messages

If you've clearly broken down your demographic and the message you want to distribute, the next step is knowing which media you need to use. I mentioned TikTok earlier, however, it's certainly not the medium of choice for everyone.

"Teens and young adults get most of their information online, so Internet advertising is a smart way to reach them. If you offer a product that appeals to an intellectual audience, you are more likely to reach them by sponsoring public radio than by advertising on a pop music station."

– Devra Gartenstein, AZ Central

Hootsuite reports that Facebook aka Meta has 2.82 billion daily active users, so understanding Facebook demographics is key to creating successful marketing messages.  Obviously, each of those active users is not worth spending your marketing budget most effectively, so it's extremely important that you purchase advertising through the types of media that your target market uses.

Send a clear message about your business with confidence

Using demographics to tailor your marketing messages has the advantage of understanding and appealing to your target customers, however like most things in life, it is not without its limitations. If you sell a product with a potentially broad appeal but limit your marketing message to attract a single demographic, you may alienate other potential customers.

Oevae has 20+ years of offering creative marketing services filled with satisfied clients. That's because Oevae can highlight the unique differences and qualities your brand brings to the market in ways that resonate with consumers' desires. Enhance your brand image, equip your staff, and launch your business with more efficiency and effectiveness.

Make a brand difference.™

  

Marketing to customers with a phone number that lacks vanity

Image via Wikipedia

I believe it's pretty common for companies to use telephone numbers that when the numbers are converted to letters actually spell words that cleverly help customers remember that phone number when needed. These types of telephone numbers are called vanity numbers or phonewords.

This article considers the fact that you are considering the use of your telephone phone number that DOES NOT have a hidden when translated (lacks vanity), but you want to use your telephone number to market your business.

So now you ask.
Where can you find examples of a partial word, an acronym, abbreviation, or an alphanumeric combination being used to increase memorability and increase response rates to marketing?

First you should know why so much vanity.
Many companies use these phone numbers on radio, television, print, outdoor, etc. as they are proven to increase response rates by 30-60%

So you know now that I'm talking about phone numbers like 1-800-FLOWERS or 1-800-BUSINESS or 1-800-CONTACTS... Okay... I think you've got this part down.

Now let's see how you can take your marketing to the next level. Maybe your phone number doesn't have to be so inflated pride in oneself at all.

Let's think about this a minute.
Vanity numbers or Phonewords came about before the cellular phone and the Internet. And users or marketers had radio, print advertising and word-of-mouth marketing to spread the phonewords with vanity (pun intended). Anyway, the point here is the points of contact with consumers was limited.

Here comes the whammy.
We have the Internet now and Cellular phones that do most of the connecting for us. So why not use your telephone number for your website address? Look, you may have worked or are working for a company now where half of your email address is the companies name. So?

So!
If you starting a business and everyone knows your cell phone number; use your cell phone number as your website address. Only make since. If your a Real Estate Agent with the name John and your phone number is 202-701-9393 (which has no vanity or phoneword), people would visit your website at: www.2027019393.com

Things that make you say humm?
Let's take it a step further. With regard to Realtor John... your email address would be: john@2027019393

And as normal.
Your still John now... and people call you at 202 701 9393

Where you going, there's more!
When anyone gives out your phone number, they are also dishing out your website address and part basically your email address at the same time. There are still situations where we write down information... like phone numbers and website addresses. It's also normal that you will only be able to find a small piece of paper to write on. Using your phone number as a catch-all, 3 amigo, you'll not need as big a scrap to scribe.

We only use letters (domain names) for website addresses because it makes it easier for humans to remember. However if you work very closely with clients like Real Estate Realtors, Insurance Agents, Personal Trainers, etc.; you could benefit from this marketing edge.

You may be asking, how will people I don't know find me if they don't know my phone number? The answer is; you will also register a domain name with words as normal. You could even mask your phone number url so when people go to it, the domain name with the words is displayed in the browser.

Example: you website address is www.2027019393.com but when people get your your website they would see the domain name with words that you also registered, let's say it's www.jrpremierproperties.com.

This is called masking... and there are no negative aspects to harm your website or the FCC. Just make sure you or your webguy or webgirl setup your masking properly and if you are forwarding to a different domain name... make sure you domain is set as 301 permanent redirect.
You've just learned how to use your telephone number to secure 3 points of contact and they are:

1. How to use a telephone number as your Email Address
2. How to use a telephone Number as your Web Site Domain Name with or without masking
   
3. How Telephone Numbers can be your Email, Website, Phone Number that all lead back to you.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.
Find oevae marketing consultants on the first page of Google when you search for: the best marketing consultants or the best marketing consultants in the world

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