Responsive Website Design in Layman's Terms

There's no doubt that your company needs a website where customers can go to learn more about your offerings and hopefully persuade them to make a purchase, contact you, or tell a friend how great thou art.

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Before I dig too deep into the topic of Responsive Web Design (RWD), let's go back to a time period before the smartphone - back into the days of flip phones.  The company website was one entity, updated by you or your webmaster - you simply could not access your companies website on a mobile phone.  

Then came the smartphone where you could actually surf the web and find your favorite restaurants and directions using Google Maps - you would simply pinch and zoom or swirl your finger across, up, and down the screen to see the website.

Smartphones and tablets are made for convenience - they are smaller and fit into small compartments - so the screens are much smaller than your traditional laptop or desktop computer which offers a pleasing viewing experience because they both have bigger screen sizes.  Meanwhile, your website is one size - not taking into consideration the grown number of screen sizes.  Houston we have a problem!

Some small business owners have hired website designers and developers to create a mobile website - one that looks better on smaller screens.  Mobile websites get the job done, but they also create a job - they double the amount of time necessary to update the content on two sites.  Last I checked, time equals money.  And let's not overlook the fact that most mobile websites often dilute your company branding efforts by limiting graphic content, structure, and overall user experience.

Today your website can be more instinctive.  Allowing you to upgrade your current site and ditch your mobile site. Responsive Web Design and development responds to the user’s behavior and environment based on screen size, platform, orientation and eliminates the need for a different design and development phase for each new gadget on the market. Even better, responsive web design allows you to use your marketing dollars on areas that increase your business's exposure instead of updating content on your current site and mobile site.  Responsive web design is a real two-for-one deal.

Responsive websites do not merely shrink-to-fit differing device sizes, instead, responsive web design becomes more flexible:

• Enhanced user experience / easy reading and navigation
• Instantly switches between portrait and landscape orientation
• Automatically adjust to different screen sizes
• Uses smartphone and tablet touch/swipe functions
• Easily maintained website content
• Improve website search engine optimization (SEO)

With an increasing number of people purchasing and using mobile devices to access the Internet, a higher percentage of visitors will access your website with a mobile phone or tablet.  When they land on your website, I know you want them to have a rewarding experience.  This requires a website that allows visitors to navigate and read content with the greatest of ease.

Why would you create a custom Web design for each group of users; after all, architects don’t design buildings for each group size and type that passes through its doors and hallways?

With responsive Web design, we create custom solutions for a wider range of users, on a wider range of devices, and making you more responsive about your website - customers will see you do care and are willing to be accommodating - no pinch, no zoom. Just right!

When it boils down to it, you can ignore the evolution of technology or take advantage of a unified approach to content management and simplify internet marketing and SEO.  In fact, Indie Media Club published 10 of the best content management software tools we could find on the market.  They go beyond the definition of a content management system, and breakdown topics such as criteria in choosing the best content management system, key features of a good content management solution, and other web content management options – they quote 28 different sources in the article – it's quite authoritative, you may really find it helpful.

Now turn your attention to Oevae Marketing Consultants.  Try searching Google for the "best marketing consultants in the world" and see Oevae.com is in the top 5 listings.  We are proud of our achievements because it takes satisfied clients to make this possible.  We are known for creative designs and sharing our research and development with small businesses.  It is our goal to make small business success stories.  Your company could be next.  Contact us at oevae.com so we can begin the discussion.

Make a brand difference.™

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Beyond Consumer Attraction

As a small business owner, you already know that you need sales to actually consider your business a success, and ultimately stay in business. You also know that you must communicate offers in ways that capture the consumer's attention. Something you may not know is how to prompt consumers to take the next step - nor do many small business owners - fail to take consumers beyond the typical CTA (call to action). 

"If you stand in a dark room full of people, how will you find your way around?"  Ask for help.

There are many ways to catch the attention of consumers. The key is convincing consumers to get a closer look at your brand.  This is where your marketing consultant becomes very important. Here are a few questions your marketing consultant can help you answer if you want to take consumers beyond the initial attraction:

1. What is the appearance of your brand in the mind of consumers?
2. What does your brand promise?
3. How does your brand satisfy consumer needs?
4. What is your passion as a business owner?

True, these can be some pretty tough questions, but you must know the answer to each one. Your answers will shine a light on the areas where you can promote your business in ways that prompt consumers to move beyond the attraction phase.

"If you fail to make a move, how will you make progress?" You won't.

You are a business owner, this means you will undoubtedly need to take some risks. For some, this is called an educated guess. However, if you do your homework, and answer the tough questions I mentioned earlier, the risk you take will become your roadmap. There will be wrong steps, but do not let this discourage you or freeze your momentum. Your answers are boundaries you have clearly defined to help you succeed. So, be confident and do not be fearful to make your next move after setbacks.

"Is mocking others being a copycat?" No. Mocking can lead to a favorable solution others have uncovered.

There are solutions that others have found and use to their benefit. Think for a moment - if one airline company refused to use wings on their airplanes like their competition? In other words, how would Southwest Airlines be a success without using wings like Virgin America? They wouldn't. Planes don't fly without wings. However, both companies do have subtle differences within the organization that allow each to compete successfully and remain on the list of America's Best Airlines.  The answer can be found in the company slogans.  Southwest Airlines says, "If it matters to you, it matters to us" while Virgin America says, "A Breath of Fresh Airline."  It's clear that both airlines understand what consumers desire.  Which consumer would turn down a company that concerns itself with what matters to the consumer?  Secondly, which consumer is opposed to something fresh, different, better?  

Take some time to examine the successful brands similar to your own.  You just might find a solution you can modify and motivate consumers beyond mere attraction.

Every entrepreneur, from startup to Whole Foods, knows you sometimes have to change direction.  Turn obstacles into opportunities.  At Oevae Marketing Consultants, we offer a way for small business owners to benefit from very specific ideas that some of the best marketing consultants in the world capitalize on.  Any growing business must figure out how to turn adversity into an advantage.  They can do this by determining what is good about the situation with the help of Oevae Marketing Consultants.

Make a brand difference.™

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Install Google Analytics to Improve Business Website Data

Who's looking at my website?
How do you know?  

There's hope.  

We all know how monstrous Google appears to be, but you can actually narrow your focus and improve your business with Google Analytics installed on your website.  

Ask the people who take care of your website to set up your Google Analytics account.  No worries, it's actually free and no advertising. Just make sure the people who set up and install the code on your website have some certification from Google, confirming they have the skills.  Proper installation is important if you want this to really be of benefit to your spending.

In our research, we found many companies online who were offering small businesses different ways to be found on the Internet. However, you are free to choose the suggestions of others or facts from Google for detailed information about your website.  I'm not talking about getting big data, I'm referring to you gaining a better understanding of how your customers find and interact with websites, mobile apps, social media, and more.  Analytics now includes:

• Data on your users' demographics 
• Age
• Gender
• Interests
• Other categories

Being able to collect reliable data from your entire website and all your domains means more knowledgeable decisions and better campaign execution.

For something of this magnitude (installing Google website UA-XXXXXX tracking), you'll want to make sure the people who install your Google Analytics Tracking Code, understand how Google Analytics collects data from websites, mobile apps, and other digitally connected devices. An expert can help you add your own data, by importing it into Google Analytics from outside sources.  You can even modify the data in your Google Analytics reports to specify your goals. 

Google created this Google Analytics Academy Course called Google Analytics Platform Principles. It concentrates on learning how Google uses Collection, Configuration, Processing, and Reporting to analyze digital data to help you improve your business.

Google Analytics | Collection, Configuration, Processing, and Reporting Process

There are several videos you can watch to help you, but if you don't ask the right questions or pass the test, how good do you feel about the outcome? I'll tell you how to get someone to do it for you.  By the time you learn how to set up your account, you still need to learn how to connect the code and understand how common configuration settings can transform your data and how data is aggregated in the final stages of processing.

We can set up and install your Google Analytics account so that you receive automated reports directly from Google, showing you data you can use to improve your business.  In the end, you will be able to recognize why digital analytics tools like Google Analytics are important to implement for your business.

If you cannot finish this sentence by filling in the blanks, you need to call the experts:

"Digital analytics" is the analysis of qualitative and ___________________ data from your business and the competition to drive a ___________________ of the online experience that your ___________________ and potential customers have which translates to your desired ___________________. 

Contact Oevae Marketing consultants for answers to blanks, send email to google@oevae.com

At Oevae Marketing Consultants, we have worked with Google marketing tools for over two decades and we received our Google Analytics certificate for completing the Analytics Academy course Google Analytics Platform Principles. Our clients call upon us for online marketing insight and creative ideas. 

Make a brand difference.™


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