Tuesday, April 8, 2014

Install Google Analytics to Improve Business Website Data

Who's looking at my website?
How do you know?  

There's hope.  

We all know how monstrous Google appears to be, but you can actually narrow your focus and improve your business with Google Analytics installed on your website.  

Ask the people who take care of your website to set up your Google Analytics account.  No worries, it's actually free and no advertising. Just make sure the people who set up and install the code on your website have some certification from Google, confirming they have the skills.  Proper installation is important if you want this to really be of benefit to your spending.

In our research, we found many companies online who were offering small businesses different ways to be found on the Internet. However, you are free to choose the suggestions of others or facts from Google for detailed information about your website.  I'm not talking about getting big data, I'm referring to you gaining a better understanding of how your customers find and interact with websites, mobile apps, social media, and more.  Analytics now includes:

  • Data on your users' demographics 
  • Age
  • Gender
  • Interests
  • Other categories
Being able to collect reliable data from your entire website and all your domains means more knowledgeable decisions and better campaign execution.

For something of this magnitude (installing Google website UA-XXXXXX tracking), you'll want to make sure the people who install your Google Analytics Tracking Code, understand how Google Analytics collects data from websites, mobile apps, and other digitally connected devices. An expert can help you add your own data, by importing it into Google Analytics from outside sources.  You can even modify the data in your Google Analytics reports to specify your goals. 

Google created this Google Analytics Academy Course called Google Analytics Platform Principles. It concentrates on learning how Google uses Collection, Configuration, Processing, and Reporting to analyze digital data to help you improve your business.

Google Analytics | Collection, Configuration, Processing, and Reporting Process

There are several videos you can watch to help you, but if you don't ask the right questions or pass the test, how good do you feel about the outcome? I'll tell you how to get someone to do it for you.  By the time you learn how to set up your account, you still need to learn how to connect the code and understand how common configuration settings can transform your data and how data is aggregated in the final stages of processing.

We can set up and install your Google Analytics account so that you receive automated reports directly from Google, showing you data you can use to improve your business.  In the end, you will be able to recognize why digital analytics tools like Google Analytics are important to implement for your business.

If you cannot finish this sentence by filling in the blanks, you need to call the experts:

"Digital analytics" is the analysis of qualitative and ___________________ data from your business and the competition to drive a ___________________ of the online experience that your ___________________ and potential customers have which translates to your desired ___________________. 

Contact Oevae Marketing consultants for answers to blanks, send email to google@oevae.com

At Oevae Marketing Consultants, we have worked with Google marketing tools for over two decades and we received our Google Analytics certificate for completing the Analytics Academy course Google Analytics Platform Principles. Our clients call upon us for online marketing insight and creative ideas

Make a brand difference.™

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