Sunday, July 31, 2022

Reinforce positive beliefs about your brand

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As you head into a new month, take a moment to reflect on those accomplishments you made this month, and think about the messages your company is sending to your customers, and consumers in general.  

You know, by this time next year there will be a big switch at Google that affects your website, but this should only be of concern to you if what consumers think about your brand really matters.  It turns out, that Google will no longer process new data as normal.  

How will your marketing team determine what to say to consumers about your brand without data from Google?

One way of making sure your brand "matters" in the minds of consumers is to share with them how much you care, and why you even offer your products and services in the first place.  This might start with crafting the perfect email.  It may be helpful for you to know that 81% of small businesses rely on email marketing to find new customers.

As smartphones and other internet-connected devices have become more widespread, 31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015.  – ANDREW PERRIN, MARCH 26, 2021

Target marketing messages with more confidence

Even though we receive all kinds of junk in our email inbox, including SPAM and Phishing scams, the real point of an email is  "a method of exchanging messages between people using electronic devices."  Using the strength of Google Analytics data (knowing what type of individuals are finding your business online), you can target marketing messages not only by a consumers device type (Android, Apple) along with interests they express through their online purchase activities, behaviors and more:

  • Age
  • Gender
  • Language
  • Location (City, State)
  • Mobile Carrier
  • Online Browsing Activities

Install Google Analytics 4 Property Code (GA4)  

None of this really matters if you don't have the New Google Analytics 4 Property Code (GA4) installed on your website.  You won't have the information you need to create email marketing messages that appeal to those new customers you want.  This new version was designed to adapt to a digital ecosystem that is more respectful of user privacy – cross-platform and cross-device.  The machine learning model can even anticipate the future actions that your visitors may take, and improve user engagement analysis.  This goes far beyond just knowing what "keywords" a visitor entered to find your website.

"Some 42% of adults with a college degree or more education go online almost constantly, compared with 23% of adults with a high school diploma or less education." – ANDREW PERRIN, MARCH 26, 2021

Create targeted marketing messages

When Oevae installs the new Google Analytics 4 Property code on your website – we can turn on enhanced measurement and customize reporting to measure visitor interactions with your website content, then use the data to create targeted marketing messages that speak to the concerns of the consumers you desire to have as new customers.  What makes this even better, you can share these same messages in your website content, promotions, brochures, conversations, and social media to build and reinforce positive beliefs about your brand in the minds of consumers.

If your website is already using the Google Analytics Universal Analytics (UA code) it will no longer process new data as normal beginning July 1, 2023. It's better to start preparing now by setting up and switching over to a Google Analytics 4 Property with

Animated Email Marketing Messages (blog)
Website vs Social Media and Why Build On Your Own Land. First. (podcast)

Make a brand difference.™

Monday, July 18, 2022

Going Green: How to Become a Green Business Leader

Have you been thinking about “Going Green” and launching a sustainable business? The world can always use more entrepreneurs who care about the planet! By launching a sustainable company and becoming a green business leader, you can have a positive impact on the environment and bring us one step closer to a sustainable future. 

Going Green will help your business save money, access tax advantages, build a reputable brand, and retain top talent. In this article from Oevae Marketing Consultants, we explore some of the steps you need to take to get your green business off the ground.

Learn How to Market Your Green Business

It’s important to think about how you’re going to market your business before launching your company. Plan your marketing approach carefully so you can avoid issues with greenwashing. According to Sustain. Life, greenwashing is a deceptive advertising tactic that causes consumers to believe a company is more eco-friendly than it really is. This is a problem even if it’s completely accidental or unintentional. Make sure you practice what you preach and strive for sustainability across all areas of your business.

Building a green brand will help you connect with like-minded consumers. Learn about the importance of branding and how to apply branding strategies to attract customers. Creating an attractive logo is a good place to start! A great solution for low-budget startups is to use online graphic design tools to make a free custom logo if you choose to hire a professional logo designer in the future. This will keep you moving forward and it will provide a guideline or starting point for a professional graphic designer.

"92% of the S&P 500® and 70% of the Russell 1000® Published Sustainability Reports in 2020, G&A Research Shows – up from 90% in 2019." 

– Governance & Accountability Institute (Read Report)

Choose a Green Business Model

When you’re building a green business, it’s not enough to choose cardboard over plastic when picking out packaging materials. Try to make your entire business model as sustainable as possible. If you’re not sure where to start, look for inspiration from other green businesses and their founders. EcoCart, Treeapp, Bluebird Climate, and Algenesis are all recent environmental startups that have carved out an eco-friendly niche for themselves in the business world. Get in the habit of evaluating business opportunities through a green lens so you can put an eco-friendly spin on new ideas.

Keep Looking for Ways to Reduce Your Impact

Once you’ve outlined your basic business model, look for more ways to incorporate sustainability into your business. Assess your carbon footprint and look for ways to reduce it. For example, TravelPerk explains that you can find many online tools to help you calculate your greenhouse gas emissions. Once you know where you stand, look for opportunities to reduce waste and switch to renewable energy sources. Working remotely and using cloud services is a great place to start!

Be Prepared for an Additional Investment

Compared with starting a regular business, launching an eco-friendly company may come with larger upfront investment. Starter Story reports that the average cost to launch a green business is $13,936. Be prepared for certain eco-friendly materials and services to cost more. Seeking sustainable alternatives can also take a lot of time, so be sure to account for your time investment as well.

In the end, many Ecopreneurs (entrepreneurs focused on creating and selling environmentally-friendly products and services) feel that these additional costs are worthwhile. Recent studies show that many consumers are willing to pay more for products and services that put the planet first. Younger generations are more likely to pay a premium for sustainable goods, so consider targeting these demographics with your business if you want to maximize the return on your investment.

Building a sustainable business is a very fulfilling venture. If you want to build a business that you can feel proud of, look for ways to help the planet and support the people in your community. This is your opportunity to do your part for the planet and launch a business that has a positive impact on the world!

Are you looking for marketing help? Oevae Marketing Consultants will get the word out about your brand as you launch and grow your business! Give us a call for a free consultation. Call 1-972-302-8284.

Maket a brand difference.™

Saturday, July 2, 2022

6 Reasons Why Your Business Might Need a Marketing Strategist

oevae marketing blog women of color in tech markeing strategy

If you’re looking to bring in a marketing strategist for your business, or if you’re just starting out on your own and need a strategy, then you need to compare your startup to what the market already offers, and you have to figure out how your niche can differentiate your brand from all the competition. Here are some major reasons why you might need one.

1. Are you in the Wrong Market

Maybe you’re an eCommerce business with a focus on clothing, but you have a strong technology background. Or maybe you’re a sole proprietor, so you don’t really have a network to lean on, but you do own a website and social media presence. Either way, you might want to think about tweaking your business model to fit the current marketplace. In addition to analyzing your business model, you might want to consider the prospects in the market. Do you have enough business to stand out from the crowd? You might want to figure out what the competition is offering, and create a marketing plan that targets the crowd that wants your product.

2. You Don’t Know Your Market

One of the biggest problems facing new businesses is that they don’t know the market that they’re entering. They might come up with a solid plan, but they’ll never find out if it’s perfect or not until they actually try it out. If you want to really succeed in the long run, you’re going to have to reach out to a network of other business owners and customers to find out what their needs are. When you do that, you’ll be able to tailor your marketing plan to those needs. If you have the chance to gain customer feedback, that’s even better!

3. You Have Too Many Ideas

One of the biggest issues that startups have is that they overthink everything. They have too many ideas that they can’t even begin to execute. This leads to a lot of dead ideas and a lot of time spent thinking that could have been spent running the business. The biggest obstacle standing in the way of most startups is that they are a bit too scared to launch and let go of their ideas. But to be successful, you’re going to need to let go of your dreams and ambitions. You’re going to have to be pragmatic about what you can and can’t accomplish. Your goal isn’t to be so big that you can’t fail, it’s to have a well-executed plan that’s taken care of before you launch and lets you focus on the business.

4. You’re Getting No Feedback

If you’re not getting any feedback from customers, there’s a good chance that you’re missing a lot of opportunities to market your business. Your competitors are giving customers a lot of advice, but what about you? If you’re not getting feedback from customers, you might be missing a lot of opportunities to market your business and gain real customers. If you don’t have real customers giving you feedback, you’ll be forced to rely on surveys and focus groups to find out what customers want. However, focus groups are often highly biased, and customers don’t always give you straight answers. You might be missing out on a lot of valuable insight that you can use in order to market your business.

5. You’re Not Using Current Technologies

The reality is that not a lot of business owners have a full understanding of the latest and greatest technology trends. Not only that, but those business owners that do have a good grasp of the latest technology can use that knowledge to build an even better business. If you’re not leveraging the tools that are currently available, you’ll find it much harder to gain an edge over your competitors. That doesn’t mean you should think about using webinars or web tools to learn about technology. Instead, do your research on tools like Google Ads or Facebook Ads to find out if they are a good fit for your business.

6. What’s The Solution?

When you do come across a startup that’s completely falling apart, it’s easy to feel hopeless about what the future holds. But for every startup that’s failing, there are hundreds of others that are successful and are helping other entrepreneurs build their businesses. So don’t let your own issues blind you from seeing other entrepreneurs in your industry succeed. There are thousands of other startups out there that you can learn from and learn from their mistakes. Take the time to learn from their successes and failures, and you’ll end up learning a great deal about how to run your own business! The tips above will give you insight on how to avoid some of the biggest issues that entrepreneurs often face. But if you’re looking to completely fix your business before you launch, check out some of the software tools that you can use to help you build your business. And remember, when you’re trying to build a business, you’re never going to be able to do it on your own. That’s where your network comes in. Make a brand difference.™