Wednesday, January 2, 2013

Evoke Brand Passion

Before you do anything this year, beyond prayer, it's important that you think back to when it "your passion" all began.  

You had this great idea of starting your own business, where you could make money and maybe even work from home?  You got all your facts and figures sorted out, then you began to think about your companies image, logo designs, and how courageous you are for jumping out on your own. 

Now, you are all-excited and pumped about a New Year and maybe making up for lost ground last year or just eager to mash the gas into the New Year.  Before you make your next move, read this article about Chef Ruben Marley, and how he evokes a passion for branding.  Then do it.

I've known Ruben Marley since the days we shared all sorts of conversations back in the 1990's when we worked together.  Even then I could see the depth of his imagination and creative design.  To me it's only natural that his ability to create a great gourmet dish is no mystery - however I must comment it is miraculous - He's always had a passion for creating stellar designs - I even have one of his first business cards - I thought to myself back then, this guy is better than good!

business card design passion
1990's Business Card | Ruben Marley

Chef Ruben | Shanghai 2012 Blulnc Event

Jump forward 20+ years and my'man Ruben Marley is dishing out delectable designs to everyone at the Shanghai 2012 Blulnc event - oh dear now look at him cook, Chef Ruben is dishing out gourmet food that looks like tiny collectibles.

"Your passion should ultimately lead to your purpose. Without knowing your purpose there is no strength. And without strength there is no passion.  And with no passion there is no performance," - Jordan Pugh, 32 Washington Redskins"

This is what branding is all about - passion.  You can see in the video that chef Ruben has passion, purpose, and performance.
business card logo for gourmet food
Turn the business card sideways - looks like gourmet food on a platter.

I digress. Think back when you started your business.  Your vision was like lasers.  Your energy forgot about about the clock.  And, whenever you opened your mouth it always led to your passion about what you believed.

Good fortune to you and always remember to Make a brand difference.™