Best marketing consultants in the world #AskGoogle: Web search engine

Showing posts with label Web search engine. Show all posts

Tuesday, September 22, 2009

What do Tags mean to your website?

The first thing Google tells you about meta Tags is that Google does not use the keywords meta tag in web ranking. So this article is more at understanding Tags and crafting Tags for your website in a way that will help your website communicate better with the search engines so people can find your website faster and with less effort in doing so.

So that you don't read my entire soapbox yet guide to generating great tags; here's the list of topics I will cover:

Proper Title Tags, Proper Description Tags, Proper Keywords Tags, Proper Heading Tags, Page Content, Duplicate Content/Tags, Word Density, and end with Web Site Analysis.

If this all sounds like a foreign language to you. Don't bug out yet. You should at least familiarize yourself with these topics as a small business owner. These topics are very important aspects of website development that make you or make it very hard for you to have the positive results desire.

So grab a cold beverage and about 20 minutes to refresh your knowledge about Tags, learn something you didn't know about tags, or make sure you know what you're talking about when it comes to Tags and your website.

Here you go.

Well-constructed Title Tags
Well-constructed title tags contain the main keyword for the page, followed by a brief description of the page content. It will be less than 65 characters and avoid using stop words such as: a, if, the, then, and, an, to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas.

Good Description Tags
Good description tags contain information about the page's content and persuade search engine users to visit your web site. They should be between 25 and 35 words in length.

Proper Keywords Tags
Proper keywords meta tag should contain between 5-10 keywords or keyword phrases that are also found in page content.

Proper Heading Tags
Each page of your site should use at least the H1 heading tag for the search engines that examine it when crawling your site.st the H1 heading tag for the search engines that examine it when crawling your site.

Duplicate Content/Tags
Because search engines treat web sites as a grouping of pages and not a single entity, each page on your site should be unique so that the tags and content differ between each page. Doing so increases the number of pages that will rank.

Word Density
Pages should contain 300 to 700 words of unique and descriptive content. A page's meta tag keywords should also be those that occur most frequently on the page.

Web Site Analysis
A robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your website's strengths and possible weaknesses helps you remain search engine friendly. Monitoring your website analytics aka performance will help you get detailed, site-specific results faster.

That's it.
Now REMEMBER not to be discouraged if you don't see instant results. This is not minute rice we are cooking. No, knowing what Tags means you can make sure your website is and remains search engine friendly. Knowing your Tags also helps you build your online brand with maximum impact. So take your time and make subtle adjustments and monitor your website analytics.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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Monday, September 14, 2009

Keywords: The best marketing consultants in the world.

$Graphic representation of a minute fraction of...$ Image via Wikipedia

Keywords keywords.
What is all the fuss about these keywords you've heard about?
It's really easy. The same words you would use to find some information on the world wide web.

That's the simple part. Now that you and everyone building with a website knows, we have a problem Houston. If you are ABC Moving, you can bet that some other brand like ABCD Movers will have similar keywords. So you want to direct your attention to the mild differences and keywords that someone might use (type in Google, Yahoo, search engine) to find your company online over the next company offering similar products

Example: Open your browser and go to Google.com. Then type: the best marketing consultants in the world

What did you get? Well I can tell you that my company is there on the first page of Google. Oevae Marketing Consultants is my brand design and creative marketing firm. We consult small business owners to share what is possible within the world of marketing and brand development. It's nice to see how choosing the right keywords for your website can make it or break it for you. So be very critical about the keywords you opt to promote an staple your brand name.

As part of our Search Engine Optimation we also own the domain name TheBestMarketing ConsultantsInTheWorld.com And we will continue to make like Charloette's Web to maintain our brand name recognition.

Think now about your brand and how you want to be found on the Internet. What frame of mind will people looking for your product be in? Will people be in a hurry, looking for the best, trying to dyi, planning, price hunting? Keep thinking and challenging.

Your keywords are the door to your website. Make them fit your brand and build around your brand.

Here's a bone.
Search Google: Wonder Wheel
Read the details of what it is and what it can help you do for your business.

Oevae offers you a really easy to use Search Engine Visiblity Tool that takes the hard work out of finding the right keywords for your website at under $30 a year. It's pretty powerful too, but the biggest bonus is No technical skills needed! Here are a few bullet points from or other website World Wide Web Window:

Bring more traffic to your Web site
Increase customers
Get your site listed on major search engine rankings
Contact Manager (CRM) included FREE

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

Saturday, September 12, 2009

How many pages should be in a good website?

The number of pages on your website can be a minimum of 1 and there is no maximum that I've heard about. However, I do remember learning about a large number in 3rd grade called Googolplex – this is long before there was a Google, aka Alphabet.

Now let's get real.

I ask my clients "why are you building a website?" If you think about the question it may seem a bit simple at first... the answer might be that you want to sell some new crayon that tastes like M&M's or new reversible running shoes? The deeper point we are trying to get to is what will it take to get whomever to do what you want.

Ask yourself a few questions:

Will your product or service take a bunch of explaining?
Do you have a product or service a fit for everybody or a select few?
Are you wanting your website to amaze, tease and tickle minds?
Should you give website visitors everything you've got?

This list can go on for some time... and you want to explore as many windows of opportunity as possible. Let's move now. Before deciding how many pages should be on a good website, you must have good content. Content that makes visitors do what YOU do when you find something on the Internet. You bookmark the page or send the information on to a friend or family member. If you're at work, you may even share the new find with a co-worker. The website becomes a point of reference for whatever topic you need.

Your website should be worthy of the consumers time – anyone who knows much about website design, knows the importance of unique and relevant content.

A big mistake. When you create content for your like in hopes to be like some other website you've seen. Do not do this. This is a no-no. That would be your first step away from being unique. Wrong direction. Yes, I hear you... there are companies online that you probably admire and that's a good thing. This means you do have some marbles rolling around upstairs. You may even sell the same product. But taking it to the point/mission of being a copycat doesn't work on the Internet. Oh, you can fake it for a while, but soon enough the search engines will find out you're a ghost and this means it's back to the drawing board for you. The search engines no longer find you unique and more like a Twinkie. One thing you can do to be unique is Yourself. I mean you want to be original at a whole new level. Take your imagination on a road trip. Think about the dumbest way you could sell your product. Think of the worst customers you could have. Think what you would do if your product was the only thing on earth you had left. Imagine what your product would be in 20 years. These may seem like hard places to go in your mind, but forcing answers to imaginary situations has brought every good invention I know about.

So how many pages should your website contain?

1 - 2 - 10 - 50? You will soon realize the answer to this question comes to you when you know what you want to say, how you want to say it, and if it will make you famous? Ever since Minute Rice, nobody wants to wait for a cotton-picking thing. With this in mind, I suggest that you not waste my time telling me how much better your tires are. I (website visitor) want it now and I want it to be good for me now. If you're an accounting firm... I better feel very confident and please don't puzzle me with a bunch of verbiages... Heck, I only want to know how I can spend my money and save more of it at the same time. Can you do that? If you could. I would do business with you in an instant like everyone lined up behind me to do the same thing.

It's time to start thinking. Do you know who would even want to visit a business like yours on the Internet? Maybe you have a car was. Why would you need a website? Well, maybe you want customers to go to your website to type in a code from the receipt to download a special deal... Free Wax anybody?

Yes, your website can be just one page. Maybe that page is one long page? Who says you have to go to a "next" page... maybe scroll down?

The sure thing is you must tell visitors who you are, what you do, and what they can do because of you. This is something you can accomplish in a total of one to 4 pages. Think about it this way... if you search let's say Google for a really cool ax called and find one called AXEED, you learn that it actually has a heating element in the handle that keeps your hand warm – that's pretty cool. So you search Google again, but this time you type "ax with a warm handle" and you get a list of websites on the first page of Google about similar products... rarely do you go beyond the 3 or fourth page of results. Instead, you will type in a little different search this time... "hot handle ax brand." Again, you have a list of websites with links to pages... like the previous search, you don't go past the 3 or fourth page before your change your keyword search. Using this methodology, why would your website be any different? If a visitor lands on your website and it doesn't get the point across (encourage them to learn more) in 3 to 4 pages... it's Bye-bye.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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