Saturday, September 12, 2009

How many pages should be in a good website?

The number of pages on your website can be a minimum of 1 and there is no maximum that I've heard about. However, I do remember learning about a large number in 3rd grade called Googolplex – this is long before there was a Google, aka Alphabet.

Now let's get real. 

I ask my clients "why are you building a website?" If you think about the question it may seem a bit simple at first... the answer might be that you want to sell some new crayon that tastes like M&M's or new reversible running shoes? The deeper point we are trying to get to is what will it take to get whomever to do what you want. 

Ask yourself a few questions:
  1. Will your product or service take a bunch of explaining?
  2. Do you have a product or service a fit for everybody or a select few?
  3. Are you wanting your website to amaze, tease and tickle minds?
  4. Should you give website visitors everything you've got?

This list can go on for some time... and you want to explore as many windows of opportunity as possible. Let's move now. Before deciding how many pages should be on a good website, you must have good content. Content that makes visitors do what YOU do when you find something on the Internet. You bookmark the page or send the information on to a friend or family member. If you're at work, you may even share the new find with a co-worker. The website becomes a point of reference for whatever topic you need. 

Your website should be worthy of the consumers time – anyone who knows much about website design, knows the importance of unique and relevant content. 

A big mistake. When you create content for your like in hopes to be like some other website you've seen. Do not do this. This is a no-no. That would be your first step away from being unique. Wrong direction. Yes, I hear you... there are companies online that you probably admire and that's a good thing. This means you do have some marbles rolling around upstairs. You may even sell the same product. But taking it to the point/mission of being a copycat doesn't work on the Internet. Oh, you can fake it for a while, but soon enough the search engines will find out you're a ghost and this means it's back to the drawing board for you. The search engines no longer find you unique and more like a Twinkie. One thing you can do to be unique is Yourself. I mean you want to be original at a whole new level. Take your imagination on a road trip. Think about the dumbest way you could sell your product. Think of the worst customers you could have. Think what you would do if your product was the only thing on earth you had left. Imagine what your product would be in 20 years. These may seem like hard places to go in your mind, but forcing answers to imaginary situations has brought every good invention I know about. 

So how many pages should your website contain?

1 - 2 - 10 - 50? You will soon realize the answer to this question comes to you when you know what you want to say, how you want to say it, and if it will make you famous? Ever since Minute Rice, nobody wants to wait for a cotton-picking thing. With this in mind, I suggest that you not waste my time telling me how much better your tires are. I (website visitor) want it now and I want it to be good for me now. If you're an accounting firm... I better feel very confident and please don't puzzle me with a bunch of verbiages... Heck, I only want to know how I can spend my money and save more of it at the same time. Can you do that? If you could. I would do business with you in an instant like everyone lined up behind me to do the same thing. 

It's time to start thinking. Do you know who would even want to visit a business like yours on the Internet? Maybe you have a car was. Why would you need a website? Well, maybe you want customers to go to your website to type in a code from the receipt to download a special deal... Free Wax anybody? 

Yes, your website can be just one page. Maybe that page is one long page? Who says you have to go to a "next" page... maybe scroll down? 

The sure thing is you must tell visitors who you are, what you do, and what they can do because of you. This is something you can accomplish in a total of one to 4 pages. Think about it this way... if you search let's say Google for a really cool ax called and find one called AXEED, you learn that it actually has a heating element in the handle that keeps your hand warm – that's pretty cool. So you search Google again, but this time you type "ax with a warm handle" and you get a list of websites on the first page of Google about similar products... rarely do you go beyond the 3 or fourth page of results.  Instead, you will type in a little different search this time... "hot handle ax brand."  Again, you have a list of websites with links to pages... like the previous search, you don't go past the 3 or fourth page before your change your keyword search. Using this methodology, why would your website be any different? If a visitor lands on your website and it doesn't get the point across (encourage them to learn more) in 3 to 4 pages... it's Bye-bye. 

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

Make a brand difference™

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