Saturday, September 12, 2009

How many pages should be in a good website?

Internet In A Box softwareImage via Wikipedia

The number of pages in your web site can be a minimum of 1 and there is no maximum that I've heard about; I remember learning about a large number in 3rd grade... called Googleplex?

Now lets get real.
I ask my clients "why are you building a website?" If you think about the question it may seem a bit simple at first... the answer might be that you want to sell some new crayon that tastes like M&M's or a new reversable running shoes? The deeper point we are trying to get to is what will it take to get whomever to do what you want.

Ask yourself a few questions:
  1. Will your product or service take a bunch of explaining to do?
  2. Do you have a product or service fit for everybody or a select few?
  3. Are you wanting to amaze, tease and tickle minds?
  4. Want to give visitors everything you've got?

This list can go on for some time... and you want to explore as many windows of opportunity as possible.

Let's move now.
Before you can decide how many pages should be in a good website, you must have good content. Content that makes visitors do what YOU do when you find something on the Internet. You bookmark the page or send the information on to a friend or family member. If you're at work, you may even share the new find with a co-worker. The website becomes a point of reference for whatever topic you need.

You want your website to be Worthy! Everyone who knows anything about making a website that people really enjoy, know how important it is to have unique and relevent content on a specific topic.

A big mistake. When you create content for your like in hopes to be like some other website you've seen. Do not do this. This is a no-no. That would be your first step away from being unique. Wrong direction. Yes, I hear you... there are companies online that you probably admire and that's a good thing. This means you do have some marbles rolling round upstairs. You may even sell the same product. But taking it to the point/mission of being a copycat doesn't work on the Internet. Oh, you can fake-it for a while, but soon enough the search engines will find out you're a ghost and this means it's back to the drawing board for you. All because the search engines no longer find you unique and more like a Twinkie.

One thing you can do to be unique is be Yourself. I mean you want to be original at a whole new level. Take you imagination on a road trip. Think about the dumbest way you could sell your product. Think of the worst customers you could have. Think what you would do if your product was the only thing on earth you had left. Imagine what your product would be in 20 years. These may seem like hard places to go in your mind, but forcing answers to imaginary situations has brought every good invention I know about.

I must admit this is where many client cave. The whole world of imagination can really get you lost within your own world and looking rediculous. So hire a marketing professional when you need one. Someone to guide you and not take the wheel.

So how many pages you should your website contain... 1 - 2 - 10 - 50? You will soon realize the answer to this question comes to you when you know what you want to say, how you want to say it, and if it will make you famous? Ever since Minute Rice nobody wants to wait for a cotton-picking-thing. With this in mind I suggest that you not waste my time telling me how much better your tires are. I (website visitor) want it now and I want it to be good for me now. If you're an accounting firm... I better feel very confident and please don't puzzle me with a bunch of verbage... Heck, I only want to know how I can spend my money and save more of it at the same time. Can you do that? If you could. I would do business with you in an instant like everyone lined up behind me to do the same thing.

It's time to start thinking.
Do you know who would even want to visit a business like yours on the Internet? Maybe you have a car was. Why would you need a website? Well, maybe you want customers to go to your website to type in a code from the receipt to download special deal... Free Wax anybody?

Yes, your website can be just 1 page. Maybe that page is long... or maybe wide. Who says you have to go to a new page... why not scroll?

The sure thing is you must tell visitors what you are, what you do, and what they can do because of you. This gives you a total of 3 maybe 4 pages. If you think about it... as the Internet is that we use today... when you search lets say Google for a really cool axe called AXEED and it that actually has a heating element in the handle that keep your hands warm? Pretty cool. So you search Google "axe with warm handle" and you get a list of pages on the web about similar topics... never do your really go past the 3 or fourth page if you don't find you AXEED... you will then type in a little different search this time... "hot handle axe brand" ENTER. Again, you have a list of pages... still you don't go past the 3 or fourth page before your changing your keyword search.

Why would your web site be any different. If a visitor hits your website and you can't get the point accross in 3 to 4 pages... Bye-bye.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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