Sunday, May 14, 2017

Animated Email Marketing Messages

We take time each week to examine new animated email marketing messages from the top brands. We give our two cents about some and on a soapbox about others. Each email message has a measure of creative content that attempts to make our email inbox come alive.  Just beyond the email subject line, marketers capture the readers' attention in micro-moments with cleverly designed animations.

Some of the best marketing consultants in the world are using email animation to keep readers engaged and inspire consumers to take action – just long enough to sink memorable impressions about the brand.  We add new animated email samples each from the leading brands.

At Oevae, we know that producing standout creative email animations and brand messages require the marketing and design team to leap over hurdles and crank through headaches when time is slim, so it was fun to choose our favorite from these animated email marketing messages.  Each brand has a different message and one just didn't make a lasting impression for our group of marketers.  Our favorite: Bust Buy “Rock Your Resolutions” Sparkler's that twinkle delicately and naturally bringing home the fun days of childhood.  Take a look at the other email promotions:  Best Buy, Dominos, PetSmart, Redbox, Papa Johns, Pizza Hut #Hutlovers, Obama Organizing for Action, MOO, and more to come.  Perhaps our growing list of email marketing messages will inspire you.


NOTE: If image is not animated open .gif image in a new tab/window to see animation in email messages


  Google “Local Guides” | Animated Mobile Phone   is made up of 165 frames that make this small promo really pop.  The graphics show you exactly what you can do with as a Local Guide and doesn't take a lot of time doing so.  Our marketing team suggested that the "Start Contributing" button should be above the fold to increase conversions.  The colors are well-balanced.  The use of orange could not be any better – energy associated with red and the happiness associated with yellow.  Overall the grade was a B+ for this animated email promo.






  Vimeo “Meet Vimeo Business” | Animated Video Marketing Tools   The Vimeo Newsletter had nice icons for the different business solutions, but really doesn't express "video" in any manner.  Our creative team suggested that alternating background colors could have been more aligned with the Society of Motion Picture and Television Engineers #SMPTE color bars – a television test pattern used where the National Television System Committee #NTSC video standard is utilized – often seen at The End of a television stations' broadcasting day.  Overall grade for the animation is a D.








  GoDaddy “World Gratitude Day!” | Animated Gift   Simple, smooth animation with call to action (Shop Now) button at top center.  The use of the strongest color (yellow), psychologically – could lift spirits and self-esteem.  The use of a soothing color (blue) add trust and peace to the animation.  Overall we thought this animation was self-explanatory and received a C+ for speed.








  Rhapsody “Give the Gift of Music” | Animated Mother's Day Heart   The small red heart is bouncing around the image like the 1972 Pong game – a two-dimensional sports game that simulates table tennis.  Atari engineer Allan Alcorn designed and built Pong as a training exercise.  We could not make the connection between Pong and Mother's Day and Music, so please comment if you have a clue?  Perhaps we're supposed to ask mom?  Our marketing guru's commented that using such a tiny heart fails to express a great deal of love for mom.  Therefore, this email animation received a D- from a creative standpoint.







  Overnight Prints “Want to Get Lucky?” | Animated Pot of Gold   Great idea that our marketing team felt lacked oomph.  The gold coins in the iron pot could use more sparkle and the rainbow and the four leaf clovers are barely visible.  Overall, the members of graphics team said this was designed by someone tardy for the party.








  General Assembly “Where Will You Land?” | Animated Spin Wheel   Simple and very catchy promotion for those who want to learn how to code HTML, CSS & Web Design Circut.  After a while, our marketing team thought this cute and probably a very quick idea that could be changed on the fly to stop on specific topics related to the different email campaigns.  We also suggest the use of the company "General Assembly" or "GA" to be more prominent throughout the email.




  Best Buy “Rock Your Resolutions” | Animated Sparklers Email Promotion    If this isn’t the yacht club or cool kids all grown up, we missed the message.  Best Buy wants to “help make it fun to keep your New Year’s resolutions.”  Twinkling sparklers light up the mood with a childhood favorite and bottle service must.

Best Buy "Rock Your Resolutions" | Animated Sparklers Email Promotion



  Obama “Organizing for Action” | Animated Shot Clock Count Down  instantly deals the reader a sense of urgency with big bold red numbers and sporty shot clock countdown.  The caption reads, “The clock is winding down.”  Normal Obama logo brand colors are replaced with solid black images.  The animated graphics end with a "sad face" when the clock stops.  The overall tone is simple and directly in your face.  You have a decision to make.  15 seconds can save you up to 10% at GEICO, but this promotion asks you to chip in now and not wait until the last second.

Obama “Organizing for Action” | Animated Shot Clock Count Down
– Refresh web browser to see count down animation – 




   MOO “Happy Holidays” | Animated Snowflakes   turns up the drama with the upside down pineapple.  Who would imagine that the top of the pineapple would frost the tips during the winter holidays?  MOO did.  They ask the reader to look at two extremes and make friends with new worlds and possibilities using familiar images.  The first stop, MOO “Hopes yours is full of the unexpected delights!”  In retrospect, one from our group remembered his mother always cooking Pineapple Upside Down cake during the holiday season.  The tone is very simple and charming.

MOO “Happy Holidays” | Animated Snowflakes






 Redbox | Minions, King Bob,  Animated Mic Drop   funny in the theater as well as the email.  This clever design will draw the viewer into the email content for a longer period of time (more micro-moments).  The animation appears to be video but it's an animated .gif file format that is low in file size, which is paramount when it comes to email and saving precious loading time.

Redbox | Minions, King Bob, Animated Mic Drop







  Papa John's | Papa John, Pizza Maker, Founder Animated Signature   looks pretty snappy when you first open your email.  A nice quick and easy way to personalize the Papa John's brand with a very organic "natural ingredient" at the essence of the overall tone.

Papa John's | Papa John, Pizza Maker, Founder Animated Signature




 Dominos | DXP Delivery Vehicle Built-in Warming Oven   way to go Dominos. and I can’t believe I can go for a ride in the DXP, Dominos new wheels.  Very simple animated warming oven door opens and closes in what could be an infinite loop as the count superseded our willingness to count past 10 as we all had other email to read and no time to kill counting.  It would have been nice to see a bird fly to bring it home.  Overall the email maid the point - Dominos appears to be ahead of the curve.  






  Petsmart | Ever had deja Groundhog Day | Happy Groundhog day again Coupon is simple, cute, quick an to the point.  Timing would have to be right for this one.  The little groundhog bats its eyes while the clouds drift in the light blue sky.  If you want $5 off a $10 purchase - get coupon.  We thought 50% off would cause a larger head-jerk and more favorable than asking the reader to do the math.  Overall the animated email promotion was a win.




Organizing for Action - Barack Obama | Marriage Equality #LoveisLove folding heart   seems to be fitting for a noble budget.  The small red heart opens like a note passed in class and go figure, it has its own hashtag #loveislove in natural Sharpie handwriting across the center.  The email promotion asks the reader to “Chip in” (contribute would be old money talk - Obama is new money like PayPal) and “Help fund the fight against discrimination.”








  HOW Design Magazine | Double Loop Roller Coaster  has spunk, even though it's really tiny.  It takes 5 trips around the double-loop coaster. The coaster actually hops off the track and it's so funny - this is a Coster with attitude.  Would have liked to see this is full color.  There are 6 Flags waving in the wind which makes the whole experience fun and worth watching or sharing.  No doubt the creators know how to get your attention. 






  Pizza Hut #HUTLOVERS | Animated Fireworks   and count down to more pizza was our least favorite.  We thought that Pizza Hut missed the mark.  Steam could have been rising from a warm soft crust while slices started to vanish.  The hungry consumer counts down the number of pizza slices by the number of people who return to the box for more.  The overall tone is elementary in design and a bit on the annoying side for most in our group.  We all agreed that if it's cheap pizza the reader is wanting, Pizza Hut dropped the mic!

Pizza Hut #HUTLOVERS | Animated Fireworks




  Condé Nast | All Magazines Flash Sale Animated Email  is subtle and classy.  We thought the animation could be a bit smoother; the image size is larger so they may have wanted to keep the file size low to keep image loading time to a minimum.  One difference with this email is the entire email is an image – no text links.




Make a brand difference™

Saturday, October 3, 2015

Content Creators Consider Great Content Controversial


By the nature of creating content, it takes much longer to create content than it does to consume it.  So if we assume that only humans can create content that is going to be valuable, then there will never be enough humans to create enough content that not even one person will consume it.

Source: Are We In A Content War? 

Content. Content. Content.  
Without content we have nothing to share, argue, or boast about.  Content marketing has many goals – mainstream media has mastered how to move consumers from one isle to the next looking for the products that move them emotionally.

Think about the last time you were on the shampoo isle... your eyes moving up and down, left and right, in search of that "one" word or special phrase and sexy shaped packaging that has you thinking... "this one will transform my hair and even make my hairstyles look better, even though I have nappy hair."

Creating Great Marketing Content
To move consumers, you must be moving.  This requires motivation, purpose, and passion.  There are 3 tasks your marketing content must do to be valuable:
  1. Create a question. 
  2. Provide an option.
  3. Deliver with impact.
We all know that "mainsteam media" is really a reflection of prevailing waves of thought, influence, or activity. But, choosing the right words (ammunition) to be compelling is where the action begins.  Your content can be shocking like the power of the Shamwow towels that hold 12 times their weight in liquid and will not scratch surfaces. Or, perhaps something that "satisfies" like a Snickers candy bar which has the power to take you from a sour puss to a super hero in just one bite.

In any event you want to win, it's often very important that you have a good plan, proven ability, and lots of training.  It's true when NFL superstar, Tom Brady says "You are the sum of your training." In the Under Armour commercial.  If you enter a battle with poor artillery, weak soldiers, and a sketch rather than a plan, chances are that you will fail.  The same is true when entering the content war. 

Why fight a losing battle with your fingers crossed? 
You have great content creators just beyond a few keystrokes of your computer keyboard.  You would be out of your mind to race at NASCAR with only a few late night road rage rendezvous, no sponsors, and a factory built automobile – a big waste of time, energy, and money.  


Contact the professional content marketing creators to gain exposure for your local business or national communications campaign to win your battle with great content marketing.

Make a brand difference.™

Wednesday, November 19, 2014

Using Technical Writing to Communicate

Technical writing is one of the most underrated skills in business communications.  

Aimed at conveying highly technical and complex information into an easy-to-read, understandable format for the most basic of readers, the technique is reliable when it comes to creating user manuals, company procedures, brochures, web content, etc.


  
Demand for technical writers is expected to go up in areas such as law, medicine and economics.  But, one thing is for certain.  As rapid growth and changes in the high-tech and electronics industries increase, so will the need for employees and customers to be informed, trained and instructed through manuals, guides and other materials.

Types of technical writing documents:
  • User Manuals - Aimed at outlining procedures for performing particular tasks;
  • Training Guides - Documentation that provides employees or customers how to use products or systems;
  • Procedures Manuals - Provides employees "standard operating procedures" for performing routine, everyday tasks;
  • White Papers - Documentation that explains how a system or product operates in a marketplace.
As you grow your business, consider Oevae and Mundial Communications to create usable and lasting documents along with a streamlined online presence to showcase your product or system.

Make a brand difference.™


Tuesday, November 18, 2014

Improve Visual Communications in Branding

The world as we see it is forever evolving with new discoveries in nearly every form of creation and communication.  One of the oldest forms of communication remains at the forefront of creative branding – images that tell the story.



The company you hire to design your creative communications can make the difference between communicating the right message or giving consumers a valid reason to go elsewhere with their disposable income.

Oevae was asked to join the discussion about visual communication / photography trends in an upcoming webinar by Getty Images, the American stock photo agency, based in Seattle, Washington. It is a supplier of stock images for business and consumers with millions of still images in their archive.

The Creative In focus is Getty Images' annual predictor of the most impactful visual and cultural trends for the coming year.  It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.

This is an in-depth exploration of the upcoming imagery and aesthetic shifts that will change what we see in brand communications, advertising, and design next year and beyond.

Based on research conducted by Getty Images Creative Research team, the 2015 visual trends briefing will define the key visual insights and trends shaping visual communication. 



The research by Getty images sounds similar to the JWT Meet The New Family which states "The traditional nuclear family—a husband and wife, plus kids—is no longer the norm. Today’s parents may not be married and might well be same-sex; often just one parent heads the household, while more couples are choosing not to become parents (unless we count pets, which are increasingly treated like kids). Among classic nuclear families, the dynamics are shifting as gender roles rapidly evolve."

"Many brands aren’t yet portraying the reality of today’s family or speaking to its changing needs. But a growing number of marketers have broadened their definition of what a family means and incorporated new types of images into their messaging, recognizing and affirming these consumers..."

Oevae will provide more information based on our findings and share this information with our clients (Physicians, Attorneys, Financial Services, Small Businesses, etc.) who depend on visual communications set the tone for brand messaging.

Make a brand difference.™
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Wednesday, October 8, 2014

The Nuts and Bolts for Extreme Branding

You never know when you'll see it (something eye-catching), but the best marketing consultants in the world are increasing the odds of helping you see more of something.

Even today as I was returning from the gym, then made a u-turn when my eyes would not let go of this very peculiar shape in the hotel parking lot?  As my curiosity grew, I was confronted with two options that needed an immediate response and call-to-action:

1. I could keep focused, then wonder later "what was that nutty-looking thing I saw in the middle of the lot - resembling a lonesome, wooden klomp from the Netherlands?

2. Or I could simply make a quick lane change, bust a uey - right quick. Then head across the road and take a closer look to see who was nuts enough to park an oversized peanut right in the hotel parking lot?

Obviously my second option was the only logical choice.  I'm right here.  It will only take a moment. But of course check, go check it out. When I get there I'm like a Las Vegas card dealer, shuffling with my thumb to locate the icon for my camera app.


You've probably jumped down here
to find out what extreme branding can do for you. 

Pictures of the NutMobile.

The "Nuts" of this post, but not the "Bolts" of Extreme Branding.


There's still something in this post that you don't want to overlook.

A. You do not know that the photographs of the Planter's Nutmobile (huge mobile peanut with lightly salted fiberglass shell) were taken with a Samsung Galaxy S III, but that does not matter too much.

B. You do not know how the "Bolts" of Extreme Branding work, and that really matters.

Extreme Branding takes control of the normal human impulse. It peaks your interest, and gives you reason to learn more.  The "more" means leading more consumers to your business.  Which could mean more money in your bank account and feeling good about your business marketing decisions (bolts).

Hidden in the magnitude you will find a huge peanut parked in the hotel parking lot - made possible with a really smart marketing decisions.

Will I buy more Planter's Peanuts?  Not sure yet, but the huge peanut is "planted" in my mind for while - I'll remember when I get to the store.

I can tell you that many mother's will be hearing their kids talking about Mr. Peanut this Halloween, Thanksgiving, Christmas, and New Year.  Or you may want to pick up some Planter's peanuts for 1 of 300+ NFL games, because you may be drinking beer, and kids have been know to throw nuts into the fire place one time.

At Oevae Marketing Consultants, known by Google as "the best marketing consultants in the world" - we take your marketing to a higher level.  We do this by answering some important questions in the mind of the consumer.

We help you answer consumer questions with favorable answers - this helps your brand become more memorable than other brands and possibly favored over the competition.

Our clients choose Oevae marketing to become more attractive to consumers. 

That's it.  Now you know the whole story.  You now have some really nice pictures of the NutMobile, and you have new resources to grow your small business with Oevae.

In the words of Mr. Peanut, Stay NUTTY, and we SHELL CASHEW later

Share NutMobile photos with your Facebook friends.

Make a brand difference.™ 
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Wednesday, July 23, 2014

4 Recurring Medical Practice Start-up Issues



The steps you'll take to start your medical practice can leave you a little loopy at the end of the day.  In fact you will spend several months and hours focusing on operations and all the activities and resources required to operate and manage your medical practice.  Operational issues associated with new practice development range from the development of a grounded legal structure for the practice, to organizing financial management systems, finding a place to practice and hiring staff. 

Here are 4 Recurring Medical Practice Start-up Issues: 

Facilities
Everything from building space to the equipment and supplies needed to practice medicine 

Staffing
Outsourcing from a hospital, MSO or billing company is critical to the success of any business 
Health Information
Email Safeguards to ensure the confidentiality, and security of electronic protected health information
Brand Awareness
Retain continuity among patient communications, branding, and marketing messages

Taking a closer look at the medical industry, the projected growth for Advanced Practice Nurses (APRNs) is 31% (3,238,400) by 2022 or nearly the total estimated population in Oklahoma (3,850,568) for 2013.  Zoom-in a bit more and the pay by work environment (Home Health Care Services, Nursing & Residential Care Facilities, and Offices of Physicians will have a range between $58,830 - $62,090.  Of course, this means there will be more people caring for patients in need of medical attention. However, this will require additional communication with various offices and patients.

If your medical practice is subject to the requirements of the Health Insurance Portability and Accountability Act (HIPAA), Google Apps for Business can support HIPAA compliance. Under HIPAA, certain information about a person’s health or health care services is classified as Protected Health Information (PHI). Google Apps customers who are subject to HIPAA and wish to use Google Apps with PHI must sign a Business Associate Agreement (BAA) with Google.

There are a lot of individual preferences that physicians can use to make their practice more patient- worthy. But in the end, these four issues are essential to any strategy for a medical practice. Physicians should experiment with these factors to see what works best for their patients. For more ideas on creating communications, branding, and marketing messages, read this article with 6 Tips for Marketing Your Small Business.

Make a brand difference.™
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Friday, June 27, 2014

Responsive Website Design in Layman's Terms

There's no doubt that your company needs a website where customers can go to learn more about your offerings and hopefully persuade them to make a purchase, contact you, or tell a friend how great thou art.


National African-American Women's Leadership Institute (NAAWLI) www.naawli.org
NAAWLI encourages African American women to discover and maximize their leadership
potential with a customized program that is both gender-based and culturally relevant.

Before I dig too deep into the topic of Responsive Web Design (RWD), lets go back to a time period before the smartphone - back in to the days of flip phones.  The company website was one entity, updated by you or your webmaster - you simply could not access your companies website on a mobile phone.  

Then came the smartphone where you could actually surf the web and find your favorite restaurants and directions using Google Maps - you would simply pinch and zoom or swirl your finger across, up, and down the screen to see the website.


Smartphones and tablets are made for convenience - they are smaller and fit into small compartments - so the screens are much smaller than your traditional laptop or desktop computer which offer a pleasing viewing experience because they both have bigger screen sizes.  Meanwhile your website is one size - not taking into consideration the grown number of screen sizes.  Houston we have a problem!

Some small business owners have hired web site designers and developers to create a mobile website - one that looks better on smaller screens.  Mobile websites get the job done, but they also create a job - they double the amount of time necessary to update the content on two sites.  Last I checked, time equals money.  And lets not overlook the fact that most mobile website often dilute your companies branding efforts by limiting graphic content, structure and overall user experience.

Today your website can be more instinctive.  Allowing you to upgrade your current site and ditch your mobile site. Responsive Web Design and development responds to the user’s behavior and environment based on screen size, platform, orientation and eliminates the need for a different design and development phase for each new gadget on the market. Even better, responsive web design allows you to use your marketing dollars on areas that increase your businesses exposure instead of updating content on your current site and mobile site.  Responsive web design is a real two-for-one deal.

Responsive websites do not merely shrink-to-fit differing device sizes, instead responsive web design becomes more flexible:
  • Enhanced user experience / easy reading and navigation
  • Instantly switches between portrait and landscape orientation
  • Automatically adjust to different screen sizes
  • Uses smartphone and tablet touch / swipe functions
  • Easily maintained website content
  • Improve website search engine optimization (SEO)
With increasing number of people purchasing and using mobile devices to access the Internet, a higher percentage of visitors will access your website with a mobile phone or tablet.  When they land on your website, I know you want them to have a rewarding experience.  This requires a website that allows visitors to navigate and read content with the greatest of ease.

Why would you create a custom Web design for each group of users; after all, architects don’t design buildings for each group size and type that passes through it's doors and hallways?

With responsive Web design, we create custom solutions for a wider range of users, on a wider range of devices, and making you more responsive about your website - customers will see you do care and are willing to be accommodating - no pinch, no zoom. Just right!

When it boils down to it, you can ignore the evolution of technology or take advantage of a unified approach to content management and simplify internet marketing and SEO.

Now turn your attention to Oevae Marketing Consultants.  Try searching Google for the "best marketing consultants in the world" and see Oevae.com is in the top 5 listings.  We are proud of our achievements because it takes satisfied clients to make this possible.  We are known for creative designs and sharing our research and development with small businesses.  It is our goal to make small business success stories.  Your company could be next.  Contact us at oevae.com so we can begin the discussion.

Make a brand difference.™