Thursday, April 12, 2018
Animated Email Advertisements and Color Theory
Monday, March 26, 2018
Animated Email Advertisements are Instinctively Interesting
This advertisement is simple, yet effective, especially for parents wanting to host Halloween parties or events. It grabs attention immediately by being extremely dark, contrasting a usually red and white color scheme that Pizza Hut uses almost universally as with their branding. The black is also a considerate contrast to the Halloween orange that is usually used in branding in October. Once the audience is looking, either the bright red text at the bottom will have them reading, or the scary animated red eyes that seem to pop out of nowhere will have them looking at the ad for longer than if it were simply a still image. The animated leaves that move across the image from right to left also keep the audience interested, and if they’ve finished reading the text, bring their eyes back to not only the image of the door but also the beginning of the text. A good addition to this advertisement would be perhaps having the door open slightly, or maybe having it slamming shut after the eyes look around, maybe adding creaking noises or a growl of some sort. I gave this animated advertisement a B+ for its creativity in design for a Halloween advertisement, and the quality of the animation that they’ve included. The best way to improve, in my opinion, would be to add extra movement to keep the reader’s focus for longer or to keep it memorable.
STATIC:
Tuesday, January 2, 2018
Small Business vs The Retail Giant
If you run a small business, chances are you’ve realized how tough it can be to compete with giants like Amazon. After all, customers who shop through major retailers can often find lower prices on a huge variety of products and have them at their door in no time. In that sense, it can feel like an uphill battle to attract new customers and retain the ones you have.
However, your small business has an advantage that most retail behemoths don’t have: You can discover your niche and provide world-class products and customer service. If you embrace your brand personality and focus on catering to your niche in these ways, you don’t have to worry about offering the most products at the cheapest price.
No matter what kind of products you sell, here are some practical tips to help you embrace your company identity and shine among the competition.
Use a Staffing Agency
First of all, if you have a warehouse that isn’t running efficiently, you stand no chance of competing with companies like Amazon. Fortunately, you can fill positions by going through a staffing agency. If you need immediate help, consider using on-demand labor through a temp agency to keep your warehouse running well; this will buy you some time to find and hire the right full-time employees. Plus, another major perk of going through a staffing agency is that they can take care of payroll responsibilities.
Provide Purpose
Many customers prefer to support companies that operate under a purpose that goes deeper than money. The purpose can be anything as long as it helps people. For instance, eyeglass manufacturer Warby Parker donates a pair of eyeglasses to someone in need for every pair they sell. If you already have a purpose, or once you find it, be sure to make it clear to customers (and potential customers) through your website, marketing, and product packaging.
Focus on Product Quality
Customers won’t forget quality. While developing top-notch products can be one of the most challenging aspects of running a business, it can also carry some of the most weight in regard to solidifying your company’s reputation and sustaining long-term growth. Whether you make boutique light fixtures or dropship accessory items, make sure your customers are getting the best they can buy. They’ll definitely remember this trait going forward.
Inspire Customer Loyalty
If you want to retain customers, you must prioritize customer service. It’s now easier than ever for customers to quickly find another source to purchase an item if they’re unhappy with the customer service and support they receive from your company. Make sure your website clearly lays out your company’s contact information, and try to respond to customer inquiries and feedback — both positive and negative — as promptly as possible.
Add Shipping Incentives
These days, shipping matters — a lot. If you don’t want a customer leaving your website because your shipping costs more and takes much longer than Amazon Prime’s two-day shipping, you need to revisit your shipping strategy. It may require an upfront investment, but it can ultimately make you more money. For instance, look at your budget and see if you can afford to offer free or discounted shipping on all products, or at least offer free shipping on purchases over a certain amount (e.g., $50, $100, etc.).
It’s not easy to compete with Amazon and the like, but it’s possible if you use your small business format to your advantage. Consider going through a staffing agency if you’re experiencing warehouse problems. Make sure your company has a purpose that people can believe in, and focus on the quality of your products.
Finally, prioritize customer service, and figure out a shipping strategy that appeals to customers. If you give customers a reason to choose your company over major competitors, they will.