Tuesday, August 30, 2011

Making the most of QR Code technology

More and more QR Codes are showing up. I have seen QR Code technology – on magazine advertisements, real estate signs, direct mail envelopes and postcards, brochures, t-shirts, business cards, restaurant table tents and window decals – just about everywhere so it seems. Today I even picked up a free key tag from a Dodge Dealership with the QR Code.

If you're clueless about what a QR Code is or how you can use the QR Code technology to beef-up you brand exposure, this may be your lucky day. The QR Code, short for "Quick Response" is a square image that can be printed on your marketing collateral. The image is not something you read with your eyes, but it is readable like a barcode that your smartphone can read. If you've been to Japan, this comes as no surprise - it's been used there for a long time and just now starting to make its way into mainstream marketing in the USA.
Exclusive Savings and Pizza Perks at CiCi's Pizza when you scan QR Code 

QR Code Parking Meter using PayByPhone.com – the most convenient way to pay for parking
Get special offers at Olive Garden when you scan the QR code on the beverage coaster.

Smartphone use rises daily in the mobile market, popular brands are starting to take advantage of a better marketing mixture. According to Nielsen Wire, low-tech material (mailers, newspapers, printed material in-store) still has the most popular consumer reach Adding QR Codes connects low-tech with the latest technology.

Consumers are now learning that they can download a free QR Code Reader app on Android or iPhone that will scan the QR Code to uncover special messages, discounts, websites, telephone numbers, social media links, events dates, email messages, contact details, and much more. Add this to the smartphone web browser and you've just added a unique voice to your brand message.

So where can you get your QR Code? Search Google for "QR Code Generator" and you'll have your share of websites that allow you to create you own QR Code in about 5 minutes. I like QR Stuff, a Free Online QR Code Creator and Encoder for T-Shirts, Business Cards and Stickers. I've added a few pictures I've captured from various businesses using this new bar code technology.

Last update Tuesday, September 2, 2014

Monday, August 1, 2011

How to expose your brand on Facebook.

"There are good sides to Facebook, but the media likes to report things that make people worry or things that cannot be imagined by a majority of people - That's how you get people to act." - Head Honcho, Oevae Marketing Consultants

Facebook Insights Screen Shot | Increased Brand Exposure with an 191% Comments Increase.

I heard the former database developer at Facebook, Joe Hewitt say something about many of the Facebook users were actually repeat customers – some people created Facebook accounts, then cancelled sometime after using the account. A period of time passed and the same customer actually returns to the Facebook world to create a new account.

This is not really all that surprising when compared to your favorite highway or neighborhood. There will be a time when your highway to your BFF is jammed like a party at Charlie Sheen's crib. God forbid one day, what you knew as your favorite neighborhood is featured on Datline To Catch A Predator – with what smells like a heatwave of pedophilia. Although these are facts of America, you will return again to your favorite highway and drive around the local predator's street to get to your friends house – You don't really score any points if you run over the fool, when you see him in the street anyway!

So Facebook is no different of course because it was developed by several of the smartest humans in the United States of America. However being "human" we can rest assured that there will be mistakes. Few maybe, but it is surely inevitable. For this is the reason for planning. If we were all perfect, why would we need plans. All things would be successful. Sounds pretty boring actually. This would kill AFV (Americas Funniest Videos), yet one could be perfectly rude - maybe that's comedy?

Anyway! Don't believe the hype. As a small business owner, you will have companies flocking to you, trying to get your business. There will be credit card offers, stamp machine offers, free business card, banner and sign companies just to name a few. After you have sorted through what hit your mailbox outside, then you have your email inbox with the same hype! I'm not talking about this stuff. I'm talking about Facebook branding.

Many companies use Facebook as a place to add large brand graphics on the Facebook wall. Sometimes these graphics will be part of a contest or news and deals like Nike Sneaker News. or Nike Skateboarding Fan Page. When you land on these pages, you instantly have the opportunity to resonate and evoke emotions with the viewer. It's the first few seconds where we have to make snap decisions. Like, when you are on the highway, you make a snap decision when you think about the exit you need to take to save time, or make a snap decision when you are telling your friend how to get to the neighborhood where you life, you shout out a landmark or two or snap your fingers a few times before you remember the street they need to turn on to get to your house.

In a nutshell, Facebook for business can be a good thing if you want to increase your exposure and show people what you have, or what you can do. The media often talks about people "exposing" themselves in all the wrong ways just to get your attention.