Tuesday, August 30, 2011

Making the most of QR Code technology


More and more QR Codes are showing up. I have seen QR Code technology – on magazine advertisements, real estate signs, direct mail envelopes and postcards, brochures, t-shirts, business cards, restaurant table tents, and window decals – just about everywhere so it seems. 

Besides Near-field Communication (NFC), where you make communications between devices – hold your phone near the receiver like many credit/debit cards at checkout, or more recently you may have used your badge to access a secured office, QR Codes are an easy way to help readers/prospects make communications between from paper/print to digital – leading to websites, email, PDF files, images, apps, wifi login, and the list of destinations is almost endless.  

If you're clueless about what a QR Code is or how you can use the QR Code technology to beef-up your brand exposure and marketing, this may be the technology you've needed. The QR Code, short for "Quick Response" is a square image that can be printed on your marketing collateral. The image is not something you read with your eyes, but it is readable like a barcode that your smartphone can read. If you've been to Japan, this comes as no surprise - it's been used there for a long time and just now starting to make its way into mainstream marketing in the USA.

The post is updated from time-to-time as I see unique instances of QR Code use and how it's shifting the ways we communicate and collaborate with customers.  Subscribe to this blog "Best Marketing Consultants in The World #AskGoogle" to get email notifications.



Contactless Payment QR Code for Tom Thumb Deals and Rewards App



Denny's QR Code lets you view the menu from your mobile device.

Denny's QR Code lets you view the menu from your mobile device.



Playworld Systems PlayPod Playground QR-Code used to report equipment damage

Playworld Systems PlayPod Playground QR-Code used to report equipment damage.



Chick-fil-A "Be our guest" QR Code offers customers Free breakfast menu items.

Chick-fil-A "Be our guest" QR Code offers customers Free breakfast menu items.



Square.com Point of Sale app QR Code used to Activate Debit Card / Square Card

Square.com Point of Sale app QR Code used to Activate Debit Card / Square Card.


Smartphone use rises daily in the mobile market, popular brands are starting to take advantage of a better marketing mixture. As far back as 2011, when this QR Code article was first published,  Nielsen Wire, was reporting about low-tech material (mailers, newspapers, printed material in-store) still has the most popular consumer reach – Adding QR Codes connects low-tech with the latest technology.


Pharmacy Free Flu Shots QR Code to learn more about safety precautions

Pharmacy Free Flu Shots QR Code to learn more about safety precautions.



Chauffeur Driver Employee Identification Card QR Code used to verify driver safety.  Graphic design by Oevae Marketing Consultants

Chauffeur Driver Employee Identification Card QR Code used to verify driver safety. 
Graphic design by Oevae Marketing Consultants



Starbucks QR Code Join Starbucks Rewards More fun.  More free stuff.

Starbucks QR Code Join Starbucks Rewards More fun.  More free stuff.



McDonald's QR Code turns your receipt into a coupon.

McDonald's QR Code turns your receipt into a coupon.


Exclusive Savings and Pizza Perks at CiCi's Pizza when you scan QR Code Exclusive Savings and Pizza Perks at CiCi's Pizza when you scan QR Code

Exclusive Savings and Pizza Perks at CiCi's Pizza when you scan QR Code 



QR Code Parking Meter using PayByPhone.com – the most convenient way to pay for parking

QR Code Parking Meter using PayByPhone.com – the most convenient way to pay for parking




Get special offers at Olive Garden when you scan the QR code on the beverage coaster.


Consumers are now learning that they can download a free QR Code Reader app on Android or iPhone that will scan the QR Code to uncover special messages, discounts, websites, telephone numbers, social media links, events dates, email messages, contact details, and much more. Add this to the smartphone web browser and you've just added a unique voice to your brand message.


QR Codes used on Direct Mail Promotion

QR Codes used on Direct Mail Promotion 


So where can you get your QR Code? Search Google for "QR Code Generator" and you'll have your share of websites that allow you to create your own QR Code in about 5 minutes.  We like QR Stuff, a Free Online QR Code Creator and Encoder for T-Shirts, Business Cards, and Stickers. The QR Code photos in this blog post are added and updated as we find new uses for QR Codes and how various businesses are using QR Codes technology.

Last update Thursday, November 16, 2020

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