Sunday, July 31, 2022

Reinforce positive beliefs about your brand

consumer opinion shopping brands grocery store produce

As you head into a new month, take a moment to reflect on those accomplishments you made this month, and think about the messages your company is sending to your customers, and consumers in general.  

You know, by this time next year there will be a big switch at Google that affects your website, but this should only be of concern to you if what consumers think about your brand really matters.  It turns out, that Google will no longer process new data as normal.  

How will your marketing team determine what to say to consumers about your brand without data from Google?

One way of making sure your brand "matters" in the minds of consumers is to share with them how much you care, and why you even offer your products and services in the first place.  This might start with crafting the perfect email.  It may be helpful for you to know that 81% of small businesses rely on email marketing to find new customers.

As smartphones and other internet-connected devices have become more widespread, 31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015.  – ANDREW PERRIN, MARCH 26, 2021

Target marketing messages with more confidence

Even though we receive all kinds of junk in our email inbox, including SPAM and Phishing scams, the real point of an email is  "a method of exchanging messages between people using electronic devices."  Using the strength of Google Analytics data (knowing what type of individuals are finding your business online), you can target marketing messages not only by a consumers device type (Android, Apple) along with interests they express through their online purchase activities, behaviors and more:

  • Age
  • Gender
  • Language
  • Location (City, State)
  • Mobile Carrier
  • Online Browsing Activities

Install Google Analytics 4 Property Code (GA4)  

None of this really matters if you don't have the New Google Analytics 4 Property Code (GA4) installed on your website.  You won't have the information you need to create email marketing messages that appeal to those new customers you want.  This new version was designed to adapt to a digital ecosystem that is more respectful of user privacy – cross-platform and cross-device.  The machine learning model can even anticipate the future actions that your visitors may take, and improve user engagement analysis.  This goes far beyond just knowing what "keywords" a visitor entered to find your website.

"Some 42% of adults with a college degree or more education go online almost constantly, compared with 23% of adults with a high school diploma or less education." – ANDREW PERRIN, MARCH 26, 2021

Create targeted marketing messages

When Oevae installs the new Google Analytics 4 Property code on your website – we can turn on enhanced measurement and customize reporting to measure visitor interactions with your website content, then use the data to create targeted marketing messages that speak to the concerns of the consumers you desire to have as new customers.  What makes this even better, you can share these same messages in your website content, promotions, brochures, conversations, and social media to build and reinforce positive beliefs about your brand in the minds of consumers.

If your website is already using the Google Analytics Universal Analytics (UA code) it will no longer process new data as normal beginning July 1, 2023. It's better to start preparing now by setting up and switching over to a Google Analytics 4 Property with Oevae.com


Related:
Animated Email Marketing Messages (blog)
Website vs Social Media and Why Build On Your Own Land. First. (podcast)

Make a brand difference.™

Monday, July 18, 2022

Going Green: How to Become a Green Business Leader

Have you been thinking about “Going Green” and launching a sustainable business? The world can always use more entrepreneurs who care about the planet! By launching a sustainable company and becoming a green business leader, you can have a positive impact on the environment and bring us one step closer to a sustainable future. 

Going Green will help your business save money, access tax advantages, build a reputable brand, and retain top talent. In this article from Oevae Marketing Consultants, we explore some of the steps you need to take to get your green business off the ground.


Learn How to Market Your Green Business


It’s important to think about how you’re going to market your business before launching your company. Plan your marketing approach carefully so you can avoid issues with greenwashing. According to Sustain. Life, greenwashing is a deceptive advertising tactic that causes consumers to believe a company is more eco-friendly than it really is. This is a problem even if it’s completely accidental or unintentional. Make sure you practice what you preach and strive for sustainability across all areas of your business.


Building a green brand will help you connect with like-minded consumers. Learn about the importance of branding and how to apply branding strategies to attract customers. Creating an attractive logo is a good place to start! A great solution for low-budget startups is to use online graphic design tools to make a free custom logo if you choose to hire a professional logo designer in the future. This will keep you moving forward and it will provide a guideline or starting point for a professional graphic designer.


"92% of the S&P 500® and 70% of the Russell 1000® Published Sustainability Reports in 2020, G&A Research Shows – up from 90% in 2019." 


– Governance & Accountability Institute (Read Report)


Choose a Green Business Model


When you’re building a green business, it’s not enough to choose cardboard over plastic when picking out packaging materials. Try to make your entire business model as sustainable as possible. If you’re not sure where to start, look for inspiration from other green businesses and their founders. EcoCart, Treeapp, Bluebird Climate, and Algenesis are all recent environmental startups that have carved out an eco-friendly niche for themselves in the business world. Get in the habit of evaluating business opportunities through a green lens so you can put an eco-friendly spin on new ideas.


Keep Looking for Ways to Reduce Your Impact


Once you’ve outlined your basic business model, look for more ways to incorporate sustainability into your business. Assess your carbon footprint and look for ways to reduce it. For example, TravelPerk explains that you can find many online tools to help you calculate your greenhouse gas emissions. Once you know where you stand, look for opportunities to reduce waste and switch to renewable energy sources. Working remotely and using cloud services is a great place to start!


Be Prepared for an Additional Investment


Compared with starting a regular business, launching an eco-friendly company may come with larger upfront investment. Starter Story reports that the average cost to launch a green business is $13,936. Be prepared for certain eco-friendly materials and services to cost more. Seeking sustainable alternatives can also take a lot of time, so be sure to account for your time investment as well.


In the end, many Ecopreneurs (entrepreneurs focused on creating and selling environmentally-friendly products and services) feel that these additional costs are worthwhile. Recent studies show that many consumers are willing to pay more for products and services that put the planet first. Younger generations are more likely to pay a premium for sustainable goods, so consider targeting these demographics with your business if you want to maximize the return on your investment.


Building a sustainable business is a very fulfilling venture. If you want to build a business that you can feel proud of, look for ways to help the planet and support the people in your community. This is your opportunity to do your part for the planet and launch a business that has a positive impact on the world!


Are you looking for marketing help? Oevae Marketing Consultants will get the word out about your brand as you launch and grow your business! Give us a call for a free consultation. Call 1-972-302-8284.


Maket a brand difference.™

Saturday, July 2, 2022

6 Reasons Why Your Business Might Need a Marketing Strategist

oevae marketing blog women of color in tech markeing strategy

If you’re looking to bring in a marketing strategist for your business, or if you’re just starting out on your own and need a strategy, then you need to compare your startup to what the market already offers, and you have to figure out how your niche can differentiate your brand from all the competition. Here are some major reasons why you might need one.

1. Are you in the Wrong Market

Maybe you’re an eCommerce business with a focus on clothing, but you have a strong technology background. Or maybe you’re a sole proprietor, so you don’t really have a network to lean on, but you do own a website and social media presence. Either way, you might want to think about tweaking your business model to fit the current marketplace. In addition to analyzing your business model, you might want to consider the prospects in the market. Do you have enough business to stand out from the crowd? You might want to figure out what the competition is offering, and create a marketing plan that targets the crowd that wants your product.

2. You Don’t Know Your Market

One of the biggest problems facing new businesses is that they don’t know the market that they’re entering. They might come up with a solid plan, but they’ll never find out if it’s perfect or not until they actually try it out. If you want to really succeed in the long run, you’re going to have to reach out to a network of other business owners and customers to find out what their needs are. When you do that, you’ll be able to tailor your marketing plan to those needs. If you have the chance to gain customer feedback, that’s even better!

3. You Have Too Many Ideas

One of the biggest issues that startups have is that they overthink everything. They have too many ideas that they can’t even begin to execute. This leads to a lot of dead ideas and a lot of time spent thinking that could have been spent running the business. The biggest obstacle standing in the way of most startups is that they are a bit too scared to launch and let go of their ideas. But to be successful, you’re going to need to let go of your dreams and ambitions. You’re going to have to be pragmatic about what you can and can’t accomplish. Your goal isn’t to be so big that you can’t fail, it’s to have a well-executed plan that’s taken care of before you launch and lets you focus on the business.

4. You’re Getting No Feedback

If you’re not getting any feedback from customers, there’s a good chance that you’re missing a lot of opportunities to market your business. Your competitors are giving customers a lot of advice, but what about you? If you’re not getting feedback from customers, you might be missing a lot of opportunities to market your business and gain real customers. If you don’t have real customers giving you feedback, you’ll be forced to rely on surveys and focus groups to find out what customers want. However, focus groups are often highly biased, and customers don’t always give you straight answers. You might be missing out on a lot of valuable insight that you can use in order to market your business.

5. You’re Not Using Current Technologies

The reality is that not a lot of business owners have a full understanding of the latest and greatest technology trends. Not only that, but those business owners that do have a good grasp of the latest technology can use that knowledge to build an even better business. If you’re not leveraging the tools that are currently available, you’ll find it much harder to gain an edge over your competitors. That doesn’t mean you should think about using webinars or web tools to learn about technology. Instead, do your research on tools like Google Ads or Facebook Ads to find out if they are a good fit for your business.

6. What’s The Solution?

When you do come across a startup that’s completely falling apart, it’s easy to feel hopeless about what the future holds. But for every startup that’s failing, there are hundreds of others that are successful and are helping other entrepreneurs build their businesses. So don’t let your own issues blind you from seeing other entrepreneurs in your industry succeed. There are thousands of other startups out there that you can learn from and learn from their mistakes. Take the time to learn from their successes and failures, and you’ll end up learning a great deal about how to run your own business! The tips above will give you insight on how to avoid some of the biggest issues that entrepreneurs often face. But if you’re looking to completely fix your business before you launch, check out some of the software tools that you can use to help you build your business. And remember, when you’re trying to build a business, you’re never going to be able to do it on your own. That’s where your network comes in. Make a brand difference.™

Friday, June 24, 2022

Use logo designs to strengthen brand and small business growth

How to create logos with the strongest brand messaging. Lifting weight..

When customers are just getting to know a brand, that brand's messaging is critical.  In addition to being aware of varying personal needs states, brands need to be aware of the broader world they (and their customers) live in. 

"Awareness (mental availability) is the best path to customer acquisition, which is, in turn, the only true path to growth."   

 – Ehrenberg-Bass Institute

If we deconstruct a brand's messaging we can then take those parts to reconstruct perhaps an even stronger brand, and objectively gain a better understanding of what brands are saying to consumers.  Similar to an autopsy of a human that uncovers the cause of death and brings knowledge that could prevent similar deaths in the future. 

When you think about it, a brand often recognized by its logo can be broken down into three major parts (1) Colors, (2) Shapes, and (3) Words.  Although there are some other factors used to fine-tune a brand such as a jingle, marketing channel, and voice.  This article will focus on the prior. 

Number One: Colors

color | ˈkələr (British colour) | noun 

1 the property possessed by an object of producing different sensations in the eye 

Let's take a look at how colors work together and how they influence your brand messaging.

The colors you choose for your brand set the tone, just as a red stop sign helps you identify the warning.  If you don't stop and there is a collision, the next color you might see is flashing red lights, and when someone dies, the color black will be commonplace at the funeral.  So, it's by association with real-life events that colors can be used to trigger human emotions.  All colors, like people, have negative and positive traits.

When you apply these colors to some of today's most popular brands (McDonald's, Starbucks, Walmart), it's clear why they use the colors they do and a better understanding of what colors you might consider for your new brand's logo.

Number Two: Shapes

shape | SHāp | noun

1 the external form or appearance characteristic of someone or something; the outline of an area or figure.

Let's take a look now at how shapes work together, and how they influence your brand messaging.

The shapes that you choose for your brand set the direction just as a straight line helps you identify a direction or a boundary.  If you cross the solid line on a two-way road and there is a collision, the next line you might see is the zigzag line that records your heartbeat/pulse, better known as PEA (pulseless electrical activity), and if the some dies, the term "flatline" will be common in the ER (emergency room), thus, before the funeral.  So, it's by association with real-life events that shapes are used to trigger human direction and outcomes.  All shapes, like people, are made up of different curves and lengths.

It's common to see an "arrow" used for companies that offer solutions for growth.  However, the hexagon is most like the single most common shape in nature, and one that most astounds mathematicians.  Most labels on fruits and vegetables are oval or circles, which many of the most iconic brands (Mercedes, Target, ABC) in the world use. The circle is a universal symbol with extensive meaning – notions of totality, wholeness, perfection, and the infinite. Meanwhile, a heating and air company or swimming pool business often uses wavy lines to represent air and water respectively.  

Shapes of your product are also commonplace in branding.  For example, Play-Doh uses images that represent letters made of clay, while McDonald's "Golden Arches" resemble their World Famous French Fries®.  Starbucks uses a Green mythological creature (a super mermaid) as the biggest symbol and the face of the brand, inspired by Moby Dick, which makes perfect sense for a coffee company's hometown of Seattle, a port city.  

When thinking about the shapes your brand might use, you might ask yourself where "it" comes from, and what will "it" do for consumers?  For companies that serve food, this may be pretty simple, but what shapes would a package delivery or pet supply business use?  

Although the Interactive Advertising Bureau (IAB) which empowers the media and marketing industries to thrive in the digital economy predicts the rise in the volume of online orders and the consumer willingness to pay extra for fast delivery pushed the value of the Last Mile market to $31.2b in 2018, and the market is predicted to reach $61.6b by 2025.  And, the Pet Supply CPG (consumer packaged goods) are growing the fastest online, we are not at liberty to tell you which shapes you should consider for your brand without being hired as your brand consultant. 

Number 3: Words

word | wərd | noun

1 a single distinct meaningful element of speech or writing, used with others (or sometimes alone) to form a sentence and typically shown with a space on either side when written or printed.

Let's take a look at how a word can influence your brand messaging

The word that you choose for your brand name can reinforce and refine the color choice and shape of your logo.  Using a short word is not only easy to spell, but it's also ideal because it tends to be very brandable and easy for consumers to remember aka catchy.  Some of the most recognized brands (IBM, Hulu, Uber, Lyft) use as few as three or four letters, while others only a single letter (Google,  Pinterest, McDonald's) to represent their brand's logo.

A backstory helps when thinking of words that represent brand names.  One huge brand examples that come to mind are Sam's Club and Wal-Mart created by Sam Walmart. 

"The key to greater productivity is to work smarter, not harder." 

– Allen F. Morgenstern  

Over two decades ago the founder of Oevae Marketing Consultants, Gibrón Williams set out to create a logo to represent the company.  He chose "Oevae"  –  a derivative of the Yiddish word "Oy Vey" and what he calls, "the original OMG."  He first heard of this Yiddish word through a close Jewish friend.  Gibrón was a young artist, and aspiring entrepreneur looking for the best brand name that would embody the essence of his creativity. He had a strong desire for a unique and memorable brand name people would admire and one that is fun to say, a brand name that represented the creative ideas the company intended to produce for small businesses. His Jewish friend would cry out "Oy Vey" whenever Gibrón did something highly creative and unusual. So he decided to name the creative marketing company "Oevae" – a short word with only five letters.

Consider how and where your brand will be distributed or visualized by consumers.  Will your logo be on a business card, t-shirt, merchandise, packaging, banners, brochures, and billboards? The combination of message and marketing channels can drive significant synergies that can boost the effectiveness of your marketing efforts for your brand.

"Marketing accounts for 10%-35% of a brand’s equity (visibility, such as seeing a product on the shelf or signage on a storefront and regular product usage)." 
– Nielsen   

Oevae logo designs use graphic messaging techniques to influence consumer perceptions with a broad reach because brand-building efforts are a lever to drive future sales.  Given the prevalence of choice and access, staying top-of-mind with consumers could be the difference-maker when a sale is at stake. This increased pressure on non-marketing sources of equity elevates the importance of marketing in preserving a brand’s health.  For more information or to get your brand design from oevae marketing consultants, visit oevae.com

Make a brand difference.™

Friday, June 3, 2022

Identifying and avoiding spam email and phishing scams


Approximately 10,746 days 
ago (1992) while working at Ticketmaster (an American ticket sales and distribution company / Live Nation Entertainment) as a call center supervisor and trainer I was first introduced to "email" – back then the email was nothing like it is today.  

In 1992 we used a basic monitor that looked more like small portable TV with a black screen and green text that was always left-justified to send an email.  Email messages would be sent using a line or two of code with your message, press enter, then wait for the cursor to start blinking whenever a message was received.  That was the basis of high-tech.  No cute little notification bell or fancy "you've got mail" in the '90s and absolutely nothing to fear. 

Fast forward to 2022 – one email can take over your computer, access your private documents, download malware, and lock you out of your computer among other unbeknown threats.  That's one bad step for man, one giant malware for mankind if you ask me.

"Email spam senders, or spammers, regularly alter their methods and messages to trick potential victims into downloading malware, sharing data, or sending money."  – Rahul Awati, Taina Teravainen, techtarget.com

Over the years email has helped advance the speed of business communications and helped others keep in touch with family without the need for a mailman or the "Forever Stamp" (always represents the current price of a one (1) ounce First-Class Mail postage) first promoted by the USPS (United States Postal Service) on April 12, 2007.

As not only an entrepreneur but one that helps other entrepreneurs market their businesses, I've seen hundreds of thousands of emails in my day.  Everything from promotional emails, email marketing, auto-reply, and drip campaigns, to Constant Contact, MailChimp, Keap, GMAIL, Hotmail, Yahoo Mail, EarthLink, and beyond.  In nearly 30 years I've managed to avoid most email phishing scams and spam messages to a fault. 

Identifying and avoiding email phishing scams

I've found that always looking at the "reply email address" of the email you received is your most efficient line of defense.  No, I don't trust spam blockers because hackers can be pretty tricky when it comes to navigating around well-known fences.  

In fig. 1 screenshot is phishing of an actual email said to be from Godaddy, yet the reply email address says has a typo and reading "Godady.com" which can easily be overlooked.


Other times you can identify email marauder by looking at the letters after the “dot” – as in “dot com” – to represent the Top Level Domain (TLD) such as Germany '.de', Australia '.au', Russia '.ru' which as you can see are all foreign.  Best practice would be "don't click on links" within emails that are not people or organizations, people, and companies you trust. But, I'll be honest, this can even be tricky.  

In fig. 2 screenshot is a screenshot of an email that is supposed to be from Apple, but the reply email address is "@t-online.de" – phishing for my Apple ID.


Don't open suspicious emails

Marking spam as spam when an unsolicited email makes an appearance in your inbox, never just delete it. Spam refers specifically to unsolicited bulk email (UBE). Unsolicited is the key word there. For example, You provide your email address to a company in order to download a business plan template. The company then begins emailing you updates about new products or related content. While the emails about new products or related content may be unwanted, they're not spam. Why? Technically speaking, You solicited them by giving the company your email address, which very well might sell your email address to another company. If this second company starts sending you emails, that's spam. Why? The emails from the second company are both unsolicited and unwanted because you never gave your email address to that second company.

Spam emails are almost always commercial and driven by a financial motive. These hackers try to promote and sell questionable goods, make false claims and deceive You into believing something that's not true.  Don't be bamboozled by the use of the logo.  

In Fig. 3 screenshot is a phishing email using an outdated version of the Godaddy logo.



Popular spam subjects often include: 
pharmaceuticals, adult content, financial services, online degrees, work-from-home jobs, online gambling, cryptocurrencies

The difference between spam and phishing

The primary difference between spam and phishing is that, although they both may be big nuisances:

• Phishing is actively aiming to steal login credentials and other sensitive data. 

• Spam is a tactic for hawking goods and services by sending unsolicited emails to bulk lists.

Don't forward emails to your friends or website designer

Forwarding your suspected emails to your friends or website designer will only spread the mayhem.  I've found that one of the best courses of action is to notify the "proposed" company of the spam by forwarding them the emails.  Example Godaddy spam should be sent to spam@godaddy.com and phishing email to phishing@godaddy.com, PayPal uses spoof@paypal.com, Square uses spoof@squareup.com, American Express uses spoof@americanexpress.com, Apple uses reportphishing@apple.com, and the United States Postal Services uses spam@uspis.gov.  

If you got a phishing email, forward it to the Anti-Phishing Working Group at reportphishing@apwg.org 

Over half of all global email traffic is spam

According to Cisco Systems, some 320 billion spam emails are sent every day, and 94% of malware is delivered via this medium.  Search by IP, domain, or network owner for real-time threat data.  Spam is always annoying, sometimes amusing, and often dangerous. According to Google, its Gmail service blocks more than 100 million phishing emails every single day.

You might also think for veterans like me who have had the same email company and email address for more than 20 years, and maybe it's a bit late to start using aliases, but think again. It's never too late to start dealing more effectively with the problem of email spam and phishing. 

Make a brand difference.™

Friday, May 27, 2022

Why is a Digital Marketing Plan Important for your Business?

Digital Marketing Plan in 6 Steps

To understand how important digital marketing is for businesses, we need to look at consumer behavior –  A recent study by Oberlo reveals that more than 2.1 billion people around the world made purchases online in 2020.

Shoppers flocking online is a prime reason why businesses need to be investing in digital marketing to stay competitive. However, you don’t have to have an eCommerce business to need digital marketing strategies in 2021.

Everyone from small businesses to global companies need to be visible online. Being where and when your customers are searching for you can mean the difference between winning or losing the sale.

"Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks."  – Neil Patel

Whether it’s a brand or product, customers are using the internet and smart devices all day, everyday to help them make purchasing decisions.

How to Write a Digital Marketing Plan


Step 1: Start with a SWOT Analysis

By SWOT analysis or SWOT matrix, we mean the process of identifying your company’s strengths, weaknesses, opportunities and threats. This is the first step in developing an effective digital marketing strategy.

Think of this step as the cornerstone for the entire plan. The SWOT is an important situational analysis that considers any internal factors (strengths and weaknesses) and external factors (opportunities and threats).

Step 2: Set your Goals & Objectives

While your goal may be to make more sales, to get there you may need to increase product or brand awareness amongst your target market, or increase purchasing intent. These objectives will guide the types of digital marketing you do. Think carefully about where you want to get to (goals) and what it is that you need to achieve or change to get there (objectives).

Step 3: Create your Buyer Persona

There’s no success in marketing without customers, so if you want your digital marketing plan to work, you should have a clear picture of who your customer is, what they like and how they behave. That’s why marketers recommend creating what’s called buyer personas.

Learn More: How to write a digital marketing plan in 6 steps

About the author, Melissa How founded Marketing Wise in 2010 to demystify digital marketing and support businesses in their digital transformation journeys.  She is also Founder and Director of The Cocktail Shop, Australia’s fastest growing cocktail eCommerce business.

Make a brand difference.™

Saturday, May 14, 2022

How you can integrate digital technology into all areas of your e-commerce business


E-commerce is forecast to have 
over a 1% annual growth rate, achieving a nearly 22% share of total global retail sales by 2024, so you must stay aware of the changes that have the power to launch your business to new heights. While we can’t see the future, we know e-commerce will be everywhere in retail in the foreseeable future. 

The Perfect Purchase Experience

Shoppers are demanding secure, flexible transactions—and won't return to purchase again without a good reason.  So, what does this mean for you and your e-commerce business? Well, it means you’re going to need to get your digital marketing and e-commerce integration right if you want to succeed in this new retail era. 


Competition is greater than ever, so the more committed you are, the better chance you stand. Oevae Marketing Consultants can help you start integrating digital technology into your e-commerce business.


Develop Long-Term Growth

With your digital marketing in place, it’s time to focus on growing your e-commerce business. You’ll want to develop a long-term growth strategy. This should include a plan to acquire new customers and build your revenue. You may want to consider hiring a lead generation company or oevae.com can assist with this.


Your Lifestyle Business says that “one of the best ways to grow your e-commerce business is to create additional products that compliment your core offering.”


Creating additional products requires that you think about what people are asking for at a particular moment in time. You can also look at your current products and see where improvements or additional features could be added to make your products even better.


“It’s not a matter of determining what consumers are going to do, it’s making it possible in whatever they do.”  

 – Allen Greenspan, American Economist, Former Chair of the United States Federal Reserve.


Develop an Effective Digital Advertising Campaign

Now that you have a store and a lead magnet, it’s time to start marketing your products. As such, you will need to start creating an effective digital advertising campaign. This includes ads on social media sites, Google ads, and all other forms of digital marketing that you incorporate into your strategy.


You need to be consistent with your ads. And you need to be creative with your ads. Remember, competition is stiff when it comes to digital ads. So you need to think outside of the box to hold consumer attention.


Remote Work Is Effective

A great place to start is to allow some of your staff members to work from home. But in doing so, you must ensure effective communication among your team. A process map template is a great way of doing this.  This effective tool can help you keep your crew informed about all anticipated objectives, thus maintaining productivity.


Your process map template should not be the only thing you are working on. Simplilearn points out that big-data analysis is a worthwhile investment. Through process mining, you can discover, validate, or improve your workflows.


The Benefits of Process Mining

When it comes to process mining vs process discovery, you should understand that process discovery, which usually generates a process model, is a part of process mining. The overarching concept of process mining helps increase sales, increase efficiency in the workplace, and manage risk. You can even look forward to finding hidden opportunities that will help your e-commerce business grow. 


Start by identifying potential data sources. Once you have identified potential data sources, plan a timeline to identify key stakeholdersAutomated processes can also help you respond to customer demand more quickly. Automation reduces the need for human oversight. This allows you to focus on more strategic tasks such as product development.


Mobile Apps for a Better Customer Experience

Mobile apps are another feature you should think about. Without an easy payment option for your customers, you could lose significant revenue.


It is important to make sure your mobile payment application is secure. This is where authentication API can help. Paying via ACH (automated clearing house) allows customers the ability to instantly verify their routing numbers or bank account information.


Moreover, your app will seamlessly integrate with all ACH processors (including Dwolla and Stripe). This ensures that your customers will have a quick, easy, and user-friendly experience.


By incorporating and integrating the technology listed above – including digital marketing, process mining, and the latest mobile apps – you’ll be better positioned to optimize your e-commerce business.


Enhance your brand image, equip your staff, and launch your business with more efficiency and effectiveness with Oevae Marketing Consultants. Contact us today to find out more! +1 972-302-8284


Make a brand difference.™