Have you been thinking about “Going Green” and launching a sustainable business? The world can always use more entrepreneurs who care about the planet! By launching a sustainable company and becoming a green business leader, you can have a positive impact on the environment and bring us one step closer to a sustainable future.
Going Green will help your business save money, access tax advantages, build a reputable brand, and retain top talent. In this article from Oevae Marketing Consultants, we explore some of the steps you need to take to get your green business off the ground.
Learn How to Market Your Green Business
It’s important to think about how you’re going to market your business before launching your company. Plan your marketing approach carefully so you can avoid issues with greenwashing. According to Sustain. Life, greenwashing is a deceptive advertising tactic that causes consumers to believe a company is more eco-friendly than it really is. This is a problem even if it’s completely accidental or unintentional. Make sure you practice what you preach and strive for sustainability across all areas of your business.
Building a green brand will help you connect with like-minded consumers. Learn about the importance of branding and how to apply branding strategies to attract customers. Creating an attractive logo is a good place to start! A great solution for low-budget startups is to use online graphic design tools to make a free custom logo if you choose to hire a professional logo designer in the future. This will keep you moving forward and it will provide a guideline or starting point for a professional graphic designer.
"92% of the S&P 500® and 70% of the Russell 1000® Published Sustainability Reports in 2020, G&A Research Shows – up from 90% in 2019."
– Governance & Accountability Institute (Read Report)
Choose a Green Business Model
When you’re building a green business, it’s not enough to choose cardboard over plastic when picking out packaging materials. Try to make your entire business model as sustainable as possible. If you’re not sure where to start, look for inspiration from other green businesses and their founders. EcoCart, Treeapp, Bluebird Climate, and Algenesis are all recent environmental startups that have carved out an eco-friendly niche for themselves in the business world. Get in the habit of evaluating business opportunities through a green lens so you can put an eco-friendly spin on new ideas.
Keep Looking for Ways to Reduce Your Impact
Once you’ve outlined your basic business model, look for more ways to incorporate sustainability into your business. Assess your carbon footprint and look for ways to reduce it. For example, TravelPerk explains that you can find many online tools to help you calculate your greenhouse gas emissions. Once you know where you stand, look for opportunities to reduce waste and switch to renewable energy sources. Working remotely and using cloud services is a great place to start!
Be Prepared for an Additional Investment
Compared with starting a regular business, launching an eco-friendly company may come with larger upfront investment. Starter Story reports that the average cost to launch a green business is $13,936. Be prepared for certain eco-friendly materials and services to cost more. Seeking sustainable alternatives can also take a lot of time, so be sure to account for your time investment as well.
In the end, many Ecopreneurs (entrepreneurs focused on creating and selling environmentally-friendly products and services) feel that these additional costs are worthwhile. Recent studies show that many consumers are willing to pay more for products and services that put the planet first. Younger generations are more likely to pay a premium for sustainable goods, so consider targeting these demographics with your business if you want to maximize the return on your investment.
Building a sustainable business is a very fulfilling venture. If you want to build a business that you can feel proud of, look for ways to help the planet and support the people in your community. This is your opportunity to do your part for the planet and launch a business that has a positive impact on the world!
Are you looking for marketing help? Oevae Marketing Consultants will get the word out about your brand as you launch and grow your business! Give us a call for a free consultation. Call 1-972-302-8284.
Maket a brand difference.™
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