Friday, January 1, 2016

Animated Email Marketing Messages

We take time each week to examine new animated email marketing messages from the top brands. We give our two cents about some and on a soapbox about others. Each email message has a measure of creative content that attempt to make our email inbox come alive.  Just beyond the email subject line, marketers capture the readers attention in micro moments with cleverly designed animations.

Some of the best marketing consultants in the world are using email animation to keep readers engaged and inspire consumers to take action – just long enough to sink memorable impressions about the brand.  We add new animated email samples each from the leading brands.

At Oevae, we know how producing creative email animations and brand messages can require one to leap over hurdles and crank through headaches when time is slim, so it was fun to choose our favorite from these animated email marketing messages.  Each brand has a different message and one just didn't make a lasting impression for our group of marketers.  Our favorite: Bust Buy “Rock Your Resolutions” sparklers that twinkle delicately and naturally bringing home the fun days of childhood.  Take a look at the other email promotions:  Best Buy, Dominos, PetSmart, Redbox, Papa Johns, Pizza Hut #Hutlovers, Obama Organizing for Action, MOO, and more to come.  Perhaps our growing list of email marketing messages will inspire you.


NOTE: You may need to reload page to view some of the animated email messages to see them in action.


  Best Buy “Rock Your Resolutions” | Animated Sparklers Email Promotion    If this isn’t the yacht club or cool kids all grown up, we missed the message.  Best Buy wants to “help make it fun to keep your New Year’s resolutions.”  Twinkling sparklers light up the mood with a childhood favorite and bottle service must.

Best Buy "Rock Your Resolutions" | Animated Sparklers Email Promotion



  Obama “Organizing for Action” | Animated Shot Clock Count Down  instantly deals the reader a sense of urgency with big bold red numbers and sporty shot clock count down.  The caption reads, “The clock is winding down.”  Normal Obama logo brand colors are replaced with solid black images.  The animated graphics end with a "sad face" when the clock stops.  The overall tone is smile and directly in your face.  You have a decision to make.  15 seconds can save you up to 10% at GEICO, but this promotion asks you to chip in now and not wait until the last second.

Obama “Organizing for Action” | Animated Shot Clock Count Down
– Refresh web browser to see count down animation – 




   MOO “Happy Holidays” | Animated Snowflakes   turns up the drama with the upside down pineapple.  Who would imagine that the top of the pineapple would frost the tips during the winter holidays?  MOO did.  They ask the reader to look at two extremes and make friends with new worlds and possibilities using familiar images.  The first stop, MOO “Hopes yours is full of the unexpected delights!”  In retrospect, one from our group remembered his mother always cooking Pineapple Upside Down cake during the holiday season.  The tone is very simple and charming.

MOO “Happy Holidays” | Animated Snowflakes






 Redbox | Minions, King Bob,  Animated Mic Drop   funny in the theater as well as the email.  This clever design will draw the viewer into the email content for a longer period of time (more micro moments).  The animation appears to be video but it's an animated .gif file format that is low in file size, which is paramount when it comes to email and saving precious loading time.

Redbox | Minions, King Bob, Animated Mic Drop







  Papa John's | Papa John, Pizza Maker, Founder Animated Signature   looks pretty snappy when you first open your email.  A nice quick and easy way to personalize the Papa John's brand with a very organic "natural ingredient" at the essence of the overall tone.

Papa John's | Papa John, Pizza Maker, Founder Animated Signature




 Dominos | DXP Delivery Vehicle Built-in Warming Oven   way to go Dominos. and I can’t believe I can go for a ride in the DXP, Dominos new wheels.  Very simple animated warming oven door opens and closes in what could be an infinite loop as the count superseded our willingness to count past 10 as we all had other email to read and no time to kill counting.  It would have been nice to see a bird fly to bring it home.  Overall the email maid the point - Dominos appears to be ahead of the curve.  






  Petsmart | Ever had deja Groundhog Day | Happy Groundhog day again Coupon is simple, cute, quick an to the point.  Timing would have to be right for this one.  The little groundhog bats its eyes while the clouds drift in the light blue sky.  If you want $5 off a $10 purchase - get coupon.  We thought 50% off would cause a larger head-jerk and more favorable than asking the reader to do the math.  Overall the animated email promotion was a win.




Organizing for Action - Barack Obama | Marriage Equality #LoveisLove folding heart   seems to be fitting for a noble budget.  The small red hear opens like a note passed in class and go figure, it has it’s own hashtag #loveislove in natural Sharpie handwriting across the center.  The email promotion asks the reader to “Chip in” (contribute would be old money talk - Obama is new money like PayPal) and “Help fund the fight against discrimination.”








  HOW Design Magazine | Double Loop Roller Coaster  has spunk, even though it's really tiny.  It takes 5 trips around the double-loop coaster. The coaster actually hops off the track and its so funny - this is a coster with attitude.  Would have liked to see this is full color.  There are 6 Flags waving in the wind which makes the whole experience fun and worth watching or sharing.  No doubt the creators know how to get your attention. 






  Pizza Hut #HUTLOVERS | Animated Fireworks   and count down to more pizza was our least favorite.  We thought that Pizza Hut missed the mark.  Steam could have been rising from a warm soft crust while slices started to vanish.  The hungry consumer counts down the number of pizza slices by the number of people who return to the box for more.  The overall tone is elementary in design and a bit on the annoying side for most in our group.  We all agreed that if it's cheap pizza the reader is wanting, Pizza Hut dropped the mic!

Pizza Hut #HUTLOVERS | Animated Fireworks




  Condé Nast | All Magazines Flash Sale Animated Email  is subtle and classy.  We thought the animation could be a bit smoother; the image size is larger so they may have wanted to keep the file size low to keep image loading time to a minimum.  One difference with this email is the entire email is an image – no text links.




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