Wednesday, April 27, 2022

Did your website just get hacked?

A relaxing day at the beach may be one person's definition of having fun. Unfortunately, this person may also be a hacker who's breached your website security while lounging at the beach – injecting scripts that redirect traffic to destinations where they usually get scammed or infected with malware. And more importantly, you don't even know it's going on until someone tells you.

No website security?

Not having website security is worse than being caught with your pants down. That's because you know when your pants are down, and the very moment you hear someone entering the room, you cover your goodies and smile as if nothing ever happened. But when your website has its pants down, you'll be clueless until someone sends you an email, text, or actually picks up the phone to call you and tells you about it. For a business owner, this can be a rather embarrassing experience.

"The most recent Microsoft breach occurred on March 20, 2022, when the hacker group Lapsus$ announced on Telegram that they had breached the company. Several Microsoft projects, including Bing and Cortana, were compromised in the incident."  

 – Fire Wall Times, Microsoft Data Breaches: Full Timeline Through 2022, March 23, 2022

In a nutshell, Hackers illegally access devices or websites to steal peoples' personal information, which they use to commit the crimes like identity theft. Many people shop, bank, and pay bills online. People also store financial information, like credit cards or bank account numbers, on their devices. This isn't probably one of your business' offerings, but it's happening more and more each day.  

Common types of cybersecurity attacks

If you used WIX, Squarespace, Weebly, or Webflow to build your website you are probably a fish out of water trying to identify the common types of cybersecurity attacks (SQL injections, DNS hijacking, Malware, Cross-site scripting).

Cybersecurity involves safeguarding your business' website against cyberattacks. One of the easiest ways to thwart attackers is using website security that offers continuous website monitoring to detect malware and any indicators of compromise.

Cyberattacks can be costly to fix

The cost of putting your website back in order after a cyberattack can run you hundreds if not thousands of dollars. By acting quickly, you can often prevent further damage to your website and hopefully thwart additional attempts.  A hacked website costs your business a pretty penny because you will have to pay the website developer for the time they spend identifying the type of attack, whether the remaining files that makeup your website can still be used, and removing files the hackers leave behind to do their dirty work.

If you are lucky and your pages are still in cache, or available in the The Wayback Machine (digital archive of the World Wide Web founded by the Internet Archive), so you will be able to recover your full content or at least take the text from the page.

Protect your visitors by keeping hackers at bay

Malware scans regularly check your website daily to look for any malicious code. Intuitive options allow you to set notification preferences for yourself. When a malware, blocklisting, or security issues are detected on your website, you will be alerted immediately – set up notifications, you can avoid getting caught with your pants down.

Help ensure continuity and protect your business against adverse cyber events by using our comprehensive suite of security and resilience solutions. Exceptional threat management through a modern, cloud-native stack. offers website security options that include:

  • Denial-of-service (DDoS) protection
  • Content Delivery Network (CDN) speed boost
  • Denial-of-service attack
  • A Firewall to prevent hackers
  • SSL certificate
  • Malware scanning.
  • Unlimited site cleanups

The best brands create positive experiences

Your brand experience happens both live and online – for their audiences. But today's audiences have higher expectations. You also put a tremendous amount of time, effort, and money into building your brand and creating a website experience that visitors will appreciate. Don't throw it all away at the fingertips of a hacker.  If you need more information, contact us at 
– we help you find website security solutions.

Thursday, April 14, 2022

Why an External Hire Might Benefit Your Company

Many hiring managers and business owners prefer to hire from within their company. Internal hires are perceived as having additional company insight and dedication. While this is true, it doesn't mean that external hires should be underestimated.

Hiring an external full-time staff member or freelancer has many benefits, including a fresh perspective, new ideas and mindsets, and additional niche skills. 

If you're considering new personnel, but you're unsure whether an internal or external hire is best for your company, this guide could benefit you.

Types of External Hires

The best type of external hire for your company depends on the type of work you have planned. Many businesses choose to hire freelancers when they have a very specific one-off project that needs to be completed.

For example, to boost your promotional output during your business's peak season, you might choose to hire a freelance video editor to complete the project. As the work is not ongoing, a freelance external hire may be the best option as it's a time and cost-effective method. You can find video editors through online job platforms. Other types of freelance external hires include:

  • Photographers
  • Copywriters
  • Website developers

You may also want to consider hiring a permanent member of staff externally. Full-time external hires can add a new dimension to your company and can even help progression. If your team has fallen into a rut, a new external staff member could be the perfect solution.

Pros and Cons of an External Hire

One thing all types of external hires have in common is a fresh perspective on your company. It can be hard to accept that your team isn't performing at its optimal capacity; however, accepting this and responding accordingly is the most beneficial approach to prevent your business from becoming myopic, which may lead to failing marketing initiatives. That's where an external hire can help you.

Oevae Marketing Consultants, for example, can help put your marketing efforts on the right track. They can help you attract and retain customers via a host of marketing strategies and channels.

Whether it's a freelancer or a full-time employee, an external hire can help your growth, as it sometimes takes a fresh perspective to see the shortcomings of your strategy.

However, external hires don't come without drawbacks. External freelance and full-time staff don't have pre-existing knowledge about and dedication to your company, which is something to consider when hiring a new team member. 

Also, sometimes it makes sense to take advantage of off-the-shelf services for your business instead of hiring an employee or freelancer. For example, if you wanted to change your business structure, you could work with a formation service instead of paying up for an attorney. Or you could utilize accounting software like Sage or QuickBooks instead of bringing on an accountant.

Another option is to use a Facebook ad template, for instance, to jump-start your marketing efforts. This makes it easy to generate great-looking ad graphics quickly.

How to Hire an External Team Member that Suits Your Company

One of the most important things to look for in an external hire is differentiation. If there are already people in your company with all of the skills that your external hire possesses, why hire them? Find someone who has additional skills or experience from those who already work for you.

Other advice for hiring a new employee includes:

  • Assess their critical judgment
  • Determine if they have a genuine interest in the company
  • Unearth their leadership potential

Hire Outside the Company Today

No company is perfect, and every business needs a fresh set of eyes every once in a while. That's why choosing to hire externally is sometimes the best route for growing firms.

Oevae Marketing Consultants can empower your business by clarifying the best business marketing and branding solutions with the potential to attract prospects and get them interested about your brand experience – loyal customers who look for relevant problem-solving information, services, and products. For more information about our services, please visit our website

Make a brand difference.™