Why an External Hire Might Benefit Your Company

Many hiring managers and business owners prefer to hire from within their company. Internal hires are perceived as having additional company insight and dedication. While this is true, it doesn't mean that external hires should be underestimated.

Hiring an external full-time staff member or freelancer has many benefits, including a fresh perspective, new ideas and mindsets, and additional niche skills. 

If you're considering new personnel, but you're unsure whether an internal or external hire is best for your company, this guide could benefit you.

Types of External Hires

The best type of external hire for your company depends on the type of work you have planned. Many businesses choose to hire freelancers when they have a very specific one-off project that needs to be completed.

For example, to boost your promotional output during your business's peak season, you might choose to hire a freelance video editor to complete the project. As the work is not ongoing, a freelance external hire may be the best option as it's a time and cost-effective method. You can find video editors through online job platforms. Other types of freelance external hires include:

• Photographers
• Copywriters
• Website developers

You may also want to consider hiring a permanent member of staff externally. Full-time external hires can add a new dimension to your company and can even help progression. If your team has fallen into a rut, a new external staff member could be the perfect solution.

Pros and Cons of an External Hire

One thing all types of external hires have in common is a fresh perspective on your company. It can be hard to accept that your team isn't performing at its optimal capacity; however, accepting this and responding accordingly is the most beneficial approach to prevent your business from becoming myopic, which may lead to failing marketing initiatives. That's where an external hire can help you.

Oevae Marketing Consultants, for example, can help put your marketing efforts on the right track. They can help you attract and retain customers via a host of marketing strategies and channels.

Whether it's a freelancer or a full-time employee, an external hire can help your growth, as it sometimes takes a fresh perspective to see the shortcomings of your strategy.

However, external hires don't come without drawbacks. External freelance and full-time staff don't have pre-existing knowledge about and dedication to your company, which is something to consider when hiring a new team member. 

Also, sometimes it makes sense to take advantage of off-the-shelf services for your business instead of hiring an employee or freelancer. For example, if you wanted to change your business structure, you could work with a formation service instead of paying up for an attorney. Or you could utilize accounting software like Sage or QuickBooks instead of bringing on an accountant.

Another option is to use a Facebook ad template, for instance, to jump-start your marketing efforts. This makes it easy to generate great-looking ad graphics quickly.

How to Hire an External Team Member that Suits Your Company

One of the most important things to look for in an external hire is differentiation. If there are already people in your company with all of the skills that your external hire possesses, why hire them? Find someone who has additional skills or experience from those who already work for you.

Other advice for hiring a new employee includes:

• Assess their critical judgment
• Determine if they have a genuine interest in the company
• Unearth their leadership potential

Hire Outside the Company Today

No company is perfect, and every business needs a fresh set of eyes every once in a while. That's why choosing to hire externally is sometimes the best route for growing firms.

Oevae Marketing Consultants can empower your business by clarifying the best business marketing and branding solutions with the potential to attract prospects and get them interested about your brand experience – loyal customers who look for relevant problem-solving information, services, and products. For more information about our services, please visit our website oevae.com

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How to Attract Entry-Level Employees to Your Dallas Small Business

Finding great employees for your small business is hard enough. When you live in a busy metroplex like Dallas, it can be even harder. As wonderful of a place as Dallas is, employees aren’t always eager to deal with the difficult morning and afternoon commutes. So how can you, as a small business owner, attract entry-level employees to your business?  Try using the following advice to help you find the staff you need.  

Improve Your Outreach

If people down the road haven’t heard of your business, you can’t expect workers in nearby cities to be familiar with it. Improving your company’s marketing can make it easier to attract both customers and employees. Ensure your company has a website and social media presence so potential employees can learn about the business, and consider other ways to increase your marketing. 

One way to boost outreach is through marketing, and Oevae Marketing Consultants can help you determine how to make this work for your business. Additionally, think of ways to enhance your social media or website so that your search for new staff is front and center. You can easily do this yourself by using an online banner creator. The ideal tool offers an array of banner templates, as well as other design assets to punch up your design. 

Know Where to Advertise

Advertising job postings in the right place are essential for reaching your target audience. That means you can’t just stick an ad on Craigslist and call it a day. FitsSmallBusiness.com walks you through the differences between popular online job boards, but there’s no reason to limit yourself to online postings. You can find qualified applicants by attending job fairs and career events, letting nearby university career centers know you’re hiring, and connecting with nonprofits that help people find employment.

Offer Competitive Wages

Dallas has a relatively high cost of living compared to other big Texas cities, so it’s important that your wages match up with the local average in order to be competitive. If you’re not quite sure what to pay, research the average cost of pay for your industry and the job you plan to offer, as well as what similar wages are in the Dallas area. Ideally, you should have a range that’s a comfortable fit for your budget, and that allows you to adjust your offer based on an applicant’s skills and background. 

Provide On-the-Job Training

Not all incentives have to come in the form of cash. You can make your business a more attractive employer by offering benefits that other companies lack. A common complaint from entry-level employees is that companies want experienced workers but aren’t willing to train on the job. While it’s true that internal training does cost money in the form of your own valuable time, it’s a good strategy for recruiting staff even when cash flow is tight. On-the-job training also improves employee retention and reduces mistakes because workers are trained to your company’s specifications.

Permit Flexible Hours

Commuting by public transportation can mean long travel times, especially at peak hours. If an open position doesn’t require a set 8 a.m. to 5 p.m. schedule, consider offering flexible working hours so your employees can avoid transit at rush hour. While not all employers are comfortable letting staff work from home initially, offering remote work as a future option can add to the incentive for entry-level hires. If you are worried about your employees managing their time wisely, you could use time-tracking software. Well-chosen software allows your employees to work from wherever they are, providing them with more job satisfaction, and peace of mind.

Create Opportunities for Growth

Employees are more likely to go out of their way for a company that offers long-term potential. Make it clear to prospective employees what opportunities for growth they’ll find in your company. Depending on your business structure, that could be promoted to a higher position, increased responsibility and pay at the same position, experience in horizontal roles within the company, or opportunities for external professional development.

As the job market fluctuates, it’s getting harder for many businesses to attract and retain quality employees. In order to find the best help for your small business, it’s necessary to stand apart from the competition. By targeting your search and offering the benefits that workers are looking for, you can find the talent your business needs to succeed.

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