Friday, June 3, 2022

Identifying and avoiding spam email and phishing scams

Approximately 10,746 days 
ago (1992) while working at Ticketmaster (an American ticket sales and distribution company / Live Nation Entertainment) as a call center supervisor and trainer I was first introduced to "email" – back then the email was nothing like it is today.  

In 1992 we used a basic monitor that looked more like small portable TV with a black screen and green text that was always left-justified to send an email.  Email messages would be sent using a line or two of code with your message, press enter, then wait for the cursor to start blinking whenever a message was received.  That was the basis of high-tech.  No cute little notification bell or fancy "you've got mail" in the '90s and absolutely nothing to fear. 

Fast forward to 2022 – one email can take over your computer, access your private documents, download malware, and lock you out of your computer among other unbeknown threats.  That's one bad step for man, one giant malware for mankind if you ask me.

"Email spam senders, or spammers, regularly alter their methods and messages to trick potential victims into downloading malware, sharing data, or sending money."  – Rahul Awati, Taina Teravainen,

Over the years email has helped advance the speed of business communications and helped others keep in touch with family without the need for a mailman or the "Forever Stamp" (always represents the current price of a one (1) ounce First-Class Mail postage) first promoted by the USPS (United States Postal Service) on April 12, 2007.

As not only an entrepreneur but one that helps other entrepreneurs market their businesses, I've seen hundreds of thousands of emails in my day.  Everything from promotional emails, email marketing, auto-reply, and drip campaigns, to Constant Contact, MailChimp, Keap, GMAIL, Hotmail, Yahoo Mail, EarthLink, and beyond.  In nearly 30 years I've managed to avoid most email phishing scams and spam messages to a fault. 

Identifying and avoiding email phishing scams

I've found that always looking at the "reply email address" of the email you received is your most efficient line of defense.  No, I don't trust spam blockers because hackers can be pretty tricky when it comes to navigating around well-known fences.  

In fig. 1 screenshot is phishing of an actual email said to be from Godaddy, yet the reply email address says has a typo and reading "" which can easily be overlooked.

Other times you can identify email marauder by looking at the letters after the “dot” – as in “dot com” – to represent the Top Level Domain (TLD) such as Germany '.de', Australia '.au', Russia '.ru' which as you can see are all foreign.  Best practice would be "don't click on links" within emails that are not people or organizations, people, and companies you trust. But, I'll be honest, this can even be tricky.  

In fig. 2 screenshot is a screenshot of an email that is supposed to be from Apple, but the reply email address is "" – phishing for my Apple ID.

Don't open suspicious emails

Marking spam as spam when an unsolicited email makes an appearance in your inbox, never just delete it. Spam refers specifically to unsolicited bulk email (UBE). Unsolicited is the key word there. For example, You provide your email address to a company in order to download a business plan template. The company then begins emailing you updates about new products or related content. While the emails about new products or related content may be unwanted, they're not spam. Why? Technically speaking, You solicited them by giving the company your email address, which very well might sell your email address to another company. If this second company starts sending you emails, that's spam. Why? The emails from the second company are both unsolicited and unwanted because you never gave your email address to that second company.

Spam emails are almost always commercial and driven by a financial motive. These hackers try to promote and sell questionable goods, make false claims and deceive You into believing something that's not true.  Don't be bamboozled by the use of the logo.  

In Fig. 3 screenshot is a phishing email using an outdated version of the Godaddy logo.

Popular spam subjects often include: 
pharmaceuticals, adult content, financial services, online degrees, work-from-home jobs, online gambling, cryptocurrencies

The difference between spam and phishing

The primary difference between spam and phishing is that, although they both may be big nuisances:

• Phishing is actively aiming to steal login credentials and other sensitive data. 

• Spam is a tactic for hawking goods and services by sending unsolicited emails to bulk lists.

Don't forward emails to your friends or website designer

Forwarding your suspected emails to your friends or website designer will only spread the mayhem.  I've found that one of the best courses of action is to notify the "proposed" company of the spam by forwarding them the emails.  Example Godaddy spam should be sent to and phishing email to, PayPal uses, Square uses, American Express uses, Apple uses, and the United States Postal Services uses  

If you got a phishing email, forward it to the Anti-Phishing Working Group at 

Over half of all global email traffic is spam

According to Cisco Systems, some 320 billion spam emails are sent every day, and 94% of malware is delivered via this medium.  Search by IP, domain, or network owner for real-time threat data.  Spam is always annoying, sometimes amusing, and often dangerous. According to Google, its Gmail service blocks more than 100 million phishing emails every single day.

You might also think for veterans like me who have had the same email company and email address for more than 20 years, and maybe it's a bit late to start using aliases, but think again. It's never too late to start dealing more effectively with the problem of email spam and phishing.

Related Content: Using Free Email Accounts for Business (Podcast: Morning Joe with Gibrón) 


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