Integrate digital technology into all areas of your e-commerce business

E-commerce is forecast to have over a 1% annual growth rate, achieving a nearly 22% share of total global retail sales by 2024, so you must stay aware of the changes that have the power to launch your business to new heights. While we can’t see the future, we know e-commerce will be everywhere in retail in the foreseeable future. 

The Perfect Purchase Experience

Shoppers are demanding secure, flexible transactions—and won't return to purchase again without a good reason.  So, what does this mean for you and your e-commerce business? Well, it means you’re going to need to get your digital marketing and e-commerce integration right if you want to succeed in this new retail era. 

Competition is greater than ever, so the more committed you are, the better chance you stand. Oevae Marketing Consultants can help you start integrating digital technology into your e-commerce business.

Develop Long-Term Growth

With your digital marketing in place, it’s time to focus on growing your e-commerce business. You’ll want to develop a long-term growth strategy. This should include a plan to acquire new customers and build your revenue. You may want to consider hiring a lead generation company or oevae.com can assist with this.

Your Lifestyle Business says that “one of the best ways to grow your e-commerce business is to create additional products that compliment your core offering.”

Creating additional products requires that you think about what people are asking for at a particular moment in time. You can also look at your current products and see where improvements or additional features could be added to make your products even better.

“It’s not a matter of determining what consumers are going to do, it’s making it possible in whatever they do.”  

 – Allen Greenspan, American Economist, Former Chair of the United States Federal Reserve.

Develop an Effective Digital Advertising Campaign

Now that you have a store and a lead magnet, it’s time to start marketing your products. As such, you will need to start creating an effective digital advertising campaign. This includes ads on social media sites, Google ads, and all other forms of digital marketing that you incorporate into your strategy.

You need to be consistent with your ads. And you need to be creative with your ads. Remember, competition is stiff when it comes to digital ads. So you need to think outside of the box to hold consumer attention.

Remote Work Is Effective

A great place to start is to allow some of your staff members to work from home. But in doing so, you must ensure effective communication among your team. A process map template is a great way of doing this.  This effective tool can help you keep your crew informed about all anticipated objectives, thus maintaining productivity.

Your process map template should not be the only thing you are working on. Simplilearn points out that big-data analysis is a worthwhile investment. Through process mining, you can discover, validate, or improve your workflows.

The Benefits of Process Mining

When it comes to process mining vs process discovery, you should understand that process discovery, which usually generates a process model, is a part of process mining. The overarching concept of process mining helps increase sales, increase efficiency in the workplace, and manage risk. You can even look forward to finding hidden opportunities that will help your e-commerce business grow. 

Start by identifying potential data sources. Once you have identified potential data sources, plan a timeline to identify key stakeholders. Automated processes can also help you respond to customer demand more quickly. Automation reduces the need for human oversight. This allows you to focus on more strategic tasks such as product development.

Mobile Apps for a Better Customer Experience

Mobile apps are another feature you should think about. Without an easy payment option for your customers, you could lose significant revenue.

It is important to make sure your mobile payment application is secure. This is where authentication API can help. Paying via ACH (automated clearing house) allows customers the ability to instantly verify their routing numbers or bank account information.

Moreover, your app will seamlessly integrate with all ACH processors (including Dwolla and Stripe). This ensures that your customers will have a quick, easy, and user-friendly experience.

Digital E-commerce vs Loss Prevention and Asset Loss

Kroger has implemented various digital technologies in its smart shopping carts to enhance security and improve the shopping experience.

Competing with retail giants like Walmart presents significant challenges for small businesses. However, by leveraging unique strengths and strategic approaches, small enterprises can carve out a successful niche in the market.

To prevent shopping cart theft, Kroger has installed wheel-locking mechanisms in some stores. These systems activate when a cart crosses a designated boundary, typically at the edge of the parking lot, causing the wheels to lock and immobilize the cart. This technology helps reduce cart loss and associated costs. 

The green and red dots on the shopping cart wheel hub are typically indicators for an electronic wheel-locking mechanism. These dots often denote the status of the cart's anti-theft system.

By incorporating and integrating the technology listed above – including digital marketing, process mining, and the latest mobile apps – you’ll be better positioned to optimize your e-commerce business.

Enhance your brand image, equip your staff, and launch your business with more efficiency and effectiveness with Oevae Marketing Consultants. Contact us today to find out more! +1 972-302-8284

Reference 

Smart Shopping Carts at Kroger

Kroger upgrades security measures on shopping carts

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