Monday, March 10, 2014

Using Google Audience Analytics and Tag Manager

This post is about an offer by Google:
How to boost your business, with Google Tag Manager

If you could collect reliable data from your entire website and all your domains, do you think you would be able to make more knowledgeable decisions and better marketing campaign execution?

Me too.  So, I've found a way to do this using Google Audience Analytics and Tag Manager to squeeze some visitor data from your websites.  

You could ask your IT department or web guy to install the code on every page of your website and add a few lines of copy to your website privacy policy - keeping your compliance and legal.  Whoever you choose, they should know more than a little bit about Google Analytics, internet marketing, and website development, Which is only fair to you - why waste time?

Here's why you should use Google Tag Manager:

1. Google Tag Manager is easy, leaving more time and money to spend on your marketing campaigns. 

2. You get dependable data and demographics - Overview (overview of traffic by age and gender), Age (traffic by age ranges), and Gender (traffic by gender)

In the areas of Interest, take your pick:
  • Overview (overview of traffic by affinity and other categories)
  • Affinity Categories (behavior by affinity categories)
  • In-Market Categories (behavior by in-market categories)
  • Other Categories (behavior by other interest categories)
Get Google Analytic reports so you see who those users are, and how their behavior varies by attribute (e.g., male vs. female), and their interests in various areas.

Chances are, you don't have time to add this to your website, we get it.  You know website guru.  We've obviously had a mutual benefit here, so I've decided to offer our service for adding Google Tag Manager to your Website, so you can learn more about your website visitors.  If you need help, contact us on our website.  Ask about other requirements and how you can keep your business connected with visitors.

"You'll know it works because you'll receive weekly report graphics with details from Google Analytics.  The choice is yours, add Google Tag Manager to your website, or guess who visited your website." – Head Honcho

Make a brand difference.

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