Tuesday, May 18, 2021

6 Essentials That Can Help You Become a Better Leader

black woman educator whiteboard instructions Credit Rawpixel

Success in small businesses starts at the top. If you are a small business owner, it’s important to keep this in mind and to recognize how your leadership style could be helping or hurting the success of your organization. To gain the respect of your team and help your business rise to the top, you need to possess certain skills and attributes. Curious as to what these are? Then you need to read through this list of some of the most effective leadership skills in business.

Continued Improvement and Education 


Self-improvement is critical if you want to be an effective leader for your business. One way you can improve your skills is by furthering your education. Earning a business degree from an accredited university can give you the management, leadership, and marketing insights you need to truly thrive as a business owner. You can even earn these skills and your degree online, which will help you preserve your most precious commodity as a leader: time.


Business and Leadership Coaching 


The ability to navigate difficult transitions is another quality that can set you apart from other business leaders. Having this skill is especially critical if you own or manage a business during the ongoing COVID-19 pandemic since we’re all dealing with unprecedented challenges. If you’re not sure about the best path forward, asking your team for insights can help. You may also want to consider the potential benefits of investing in professional coaching.


Setting Positive Examples  


If you come to work with an open and positive attitude, your employees are likely to maintain a more optimistic outlook as well. That’s because whether you realize it or not, your team looks to you as a role model for everyday business practices and even their own leadership styles. So, make sure that the example you set is a supportive and positive one. Even when things get tough, remember that negative thinking can have major impacts on your entire organization. Adjusting your attitude can improve engagement and eventually improve your business. 


Acknowledging Mistakes 


Honesty is key when you are trying to build stronger connections with your employees. This includes being honest about any mistakes you make. The manner in which you handle your mistakes can make or break your team’s ability to trust you. If you make a mistake, be willing to own up to it and avoid placing blame on others or attempting to cover up mishaps. Honestly, mistakes can provide priceless opportunities for you to evolve as both a business owner and leader. You can also use your mistakes as teaching moments for your staff members. 


Supporting Team Growth 


Employees who feel content and motivated are more likely to view you as a good leader. They’re also more likely to stick around and continue to support your company. So if you haven’t already, make staff growth and development a priority for your small business team. Recognize and reward your employees for any accomplishments and also be willing to help your staff members develop their professional skills. To further increase staff loyalty and retention, it can also be helpful to create a leadership culture that encourages mentoring and communication. 


Knowing When to Ask for Help 


Even the most successful and talented leaders can’t do it all on their own. So make good use of your employees and help them feel valued by asking them for help when you need it. You could ask for honest feedback from your employees to help improve your business and your leadership abilities, or you could simply be gracious when asking for help in day-to-day routines. 


Being a great leader can lead to great success for your small business. So be willing to take a good look at your own skills and talents and commit to constantly improving them. Soon enough, you should notice improvements in your team and your overall business.



Oevae Marketing Consultants
 can help you create a cohesive marketing strategy for your brand through creative design, social media marketing, blogs, and email marketing.



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Monday, April 12, 2021

Fundamental Tips on Starting a Business From Your Freelance Hustle

So you have a freelance hustle that has become your passion. Maybe it’s even become lucrative. Now, you’re thinking about turning it into a full-fledged business.

Image via Unsplash

Many successful businesses have begun as side gigs. One reason is that passion plays a critical role in long-term success and happiness. When you love what you do, you typically have the drive necessary to persevere through hard times and capitalize on opportunities. 


While starting a business out of your freelance hustle might be a great idea, it’s essential to go about it the right way and lay a solid foundation. From going over your finances to working with Oevae Marketing Consultants to building your online presence, here are a few ways you can prepare:


Prepare your finances. 

First things first: You must make sure your business idea can make money. You don’t want to throw a bunch of money into it upfront — and you definitely don’t want to quit your day job, unless there is a pathway to success. Research your industry and local market to get a feel of what demand is like for your product or service. Also, try to conquer any debt that can harm your business venture, and consider saving up at least six months’ worth of living expenses before quitting your current job.


Here’s another critical consideration: Your business won’t survive without cash flow. You must get paid for the work you’re putting in. That may sound obvious, but it’s a challenge that many small businesses face, especially newer companies. Take time to review guides to learn the ins and outs of the invoicing process as well as best practices. For example: when is the best time to send invoices? What are the different types of invoices? How can I get paid faster on invoices? To ensure that you can keep up with balances owed, even when you’re extremely busy managing your business, you may find that one of the easiest and most cost-effective ways is to use a free invoice generator to prepare and customize invoices. By staying on top of such a critical component of your business, you’ll keep a better handle on your cash flow to ensure it stays at a healthy level.


Learn more.

You may know quite a bit about your freelance hustle and the industry it’s in. But if you want to excel, it’s time to dig deeper and acquire as much expertise as possible. Consider whether you could benefit from getting an online degree in your field, especially since going back to school is now more accessible and affordable than ever.


Also, find a mentor who has ample experience in the industry and who can help you navigate current and future challenges. Find online resources that can help you with the research to guide you through the development of your business. Teach yourself a lot by reading every notable business book you can get your hands on.


Know your market. 

Yes, you’ll want to research your market to determine whether or not your freelance hustle can produce profit as a business. But you also want to research to figure out what your selling points will be to customers and clients. Chances are you will be competing with hundreds — or even thousands — of freelancers and businesses in your field. The extent to which you can set your company apart from them will play a major role in your short-term and long-term success. 


Prioritize your online presence.

Finally, focus on building a solid online presence. If you create a quality website, engage on social media, and list your company on Google My Business, much of your marketing strategy will already be in place. Maintaining an online presence is essential, whether you provide your products or services via the web or a brick-and-mortar location. 


If you’ve decided to go all-in on your freelance hustle, it’s time to hit the drawing board. Be sure to put yourself in a good financial position and learn as much as you can about your field. Do plenty of research in your market and focus on building a great online presence. Implementing these tips will help you lay a foundation for a business that succeeds for many years to come.


Make a brand difference.™

Thursday, December 10, 2020

This page can't load Google Maps correctly.

The website looks great, but the Google Map can't load correctly.  What in the world is going on with the Google Maps API Console?


This page can't load Google Maps correctly.

This page can't load Google Maps correctly (L: before and R: after)

If you get this message: This page can't load Google Maps correctly.  Don't worry, there's only a little fine-tuning necessary to get your website map to work.  Here are a few things you can do to fix your Google Maps API before you lose your mind.  

Note: You'll need to log in to your Google Account and access your API console (APIs & Services or Billing) to get started.


1.  Has your domain been verified with Domain verification?

Make sure you've used added and verified the domain.  This might be adding a TXT record to the domain DNS or possibly adding a CNAME to verify the domain.


Google Search Console Domain Verification

Google Search Console Domain Verification


2.  Check your Credentials

If you've not added your domain, your Google Maps API key will display your map with a gray overlay that says "This page can't load Google Maps correctly."  Also, make sure you press "Save" after adding your domain.


3. Is the Google Maps API Key included in your website's code?

This essentially links everything together so the map will display on your website. "The API key is a unique identifier that authenticates requests associated with your project for usage and billing purposes. You must have at least one API key associated with your project." And, "You must include an API key with every Maps JavaScript API request."


4. Did you add a billing method?

Although your credit card won't be billed (price starting at 0.017 USD per session) Basic Data (billed at 0.00 USD) unless you exceed 1,000 requests/uses of the API on your website.  Be sure to check the Google Maps Platform Pricing for the latest costs – otherwise, if you currently don't anticipate a heavy amount of traffic or even if you do, you can Create a Budget that enables you to track your actual spend against your planned spend.  Payment Overview is where you can add and manage your Google Maps API payment methods.

If you've done all that, your Google map should look like the right side of this image without the gray overlay and "Do you own this website?" statement.  If not, you'll want to get in touch with a website developer experienced in navigating the Google Cloud Console and Google Maps Platform.

Google Maps helps you give users the context they need with static or interactive maps embedded into your site.  At Oevae Marketing Consultants, we make it easier to find your business.  Our Google Local Guides can add or edit missing places on Google Maps, where millions of people rely on to decide where to go and what to do – Accurate information builds customer trust and reliability toward a business.

If you need help, contact us at 972.850.8823


Make a brand difference.™