Many hiring managers and business owners prefer to hire from within their company. Internal hires are perceived as having additional company insight and dedication. While this is true, it doesn't mean that external hires should be underestimated.
Hiring an external full-time staff member or freelancer has many benefits, including a fresh perspective, new ideas and mindsets, and additional niche skills.
If you're considering new personnel, but you're unsure whether an internal or external hire is best for your company, this guide could benefit you.
Types of External Hires
The best type of external hire for your company depends on the type of work you have planned. Many businesses choose to hire freelancers when they have a very specific one-off project that needs to be completed.
For example, to boost your promotional output during your business's peak season, you might choose to hire a freelance video editor to complete the project. As the work is not ongoing, a freelance external hire may be the best option as it's a time and cost-effective method. You can find video editors through online job platforms. Other types of freelance external hires include:
- Photographers
- Copywriters
- Website developers
You may also want to consider hiring a permanent member of staff externally. Full-time external hires can add a new dimension to your company and can even help progression. If your team has fallen into a rut, a new external staff member could be the perfect solution.
Pros and Cons of an External Hire
One thing all types of external hires have in common is a fresh perspective on your company. It can be hard to accept that your team isn't performing at its optimal capacity; however, accepting this and responding accordingly is the most beneficial approach to prevent your business from becoming myopic, which may lead to failing marketing initiatives. That's where an external hire can help you.
Oevae Marketing Consultants, for example, can help put your marketing efforts on the right track. They can help you attract and retain customers via a host of marketing strategies and channels.
Whether it's a freelancer or a full-time employee, an external hire can help your growth, as it sometimes takes a fresh perspective to see the shortcomings of your strategy.
However, external hires don't come without drawbacks. External freelance and full-time staff don't have pre-existing knowledge about and dedication to your company, which is something to consider when hiring a new team member.
Also, sometimes it makes sense to take advantage of off-the-shelf services for your business instead of hiring an employee or freelancer. For example, if you wanted to change your business structure, you could work with a formation service instead of paying up for an attorney. Or you could utilize accounting software like Sage or QuickBooks instead of bringing on an accountant.
Another option is to use a Facebook ad template, for instance, to jump-start your marketing efforts. This makes it easy to generate great-looking ad graphics quickly.
How to Hire an External Team Member that Suits Your Company
One of the most important things to look for in an external hire is differentiation. If there are already people in your company with all of the skills that your external hire possesses, why hire them? Find someone who has additional skills or experience from those who already work for you.
Other advice for hiring a new employee includes:
- Assess their critical judgment
- Determine if they have a genuine interest in the company
- Unearth their leadership potential
Hire Outside the Company Today
No company is perfect, and every business needs a fresh set of eyes every once in a while. That's why choosing to hire externally is sometimes the best route for growing firms.
Oevae Marketing Consultants can empower your business by clarifying the best business marketing and branding solutions with the potential to attract prospects and get them interested about your brand experience – loyal customers who look for relevant problem-solving information, services, and products. For more information about our services, please visit our website oevae.com
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