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Thursday, October 9, 2014

The Nuts and Bolts for Extreme Branding

These photos are prove that you never know what you'll see (crazy, weird, eye-catching), but the best marketing consultants in the world are increasing the odds of helping you see even more.

Even today as I was returning from the gym, then made a u-turn when my eyes would not let go of this very peculiar shape in the hotel parking lot? As my curiosity grew, I was confronted with two options that needed an immediate response and call-to-action:

1. I could keep focused, then wonder later "what was that nutty-looking thing I saw in the middle of the lot - resembling a lonesome, wooden Klomp from the Netherlands?

2. Or I could simply make a quick lane change, bust a uey - right quick. Then head across the road and take a closer look to see who was nuts enough to park an oversized peanut right in the hotel parking lot?

Obviously, my second option was the only logical choice. I'm right here. It will only take a moment. But of course, check, go check it out. When I get there I'm like a Las Vegas card dealer, shuffling with my thumb to locate the icon for my camera app.

You jumped down here to find out

what extreme branding can do for you.

Pictures of the NutMobile.

The "Nuts" of this post, but not the "Bolts" of Extreme Branding.

NutMobile favors the Volkswagen Camper from the 1950s

NutMobile features a lightly salted fiberglass shell

NutMobile is a gigantic Planter's peanut unable to hide in the hotel parking lot

Oevae Marketing Consultants welcomes the Wisconsin NutMobile visit to Dallas, Texas

There's still something in this post that

you don't want to overlook.

A. You do not know that the photographs of the Planter's Nutmobile (huge mobile peanut with lightly salted fiberglass shell) were taken with a Samsung Galaxy S III, but that does not matter too much.

B. You do not know how the "Bolts" of Extreme Branding work, and that really matters.

Extreme Branding takes control of the normal human impulse. It piques your interest and gives you a reason to learn more. The "more" means leading more consumers to your business. Which could mean more money in your bank account and feeling good about your business marketing decisions (bolts).

Hidden in the magnitude you will find a huge peanut parked in the hotel parking lot - made possible with a really smart marketing decision.

Will I buy more Planter's Peanuts? Not sure yet, but the huge peanut is "planted" in my mind for a while - I'll remember when I get to the store.

I can tell you that parents will be hearing their kids talking about Mr. Peanut this Halloween, Thanksgiving, Christmas, and New Year. Or you may want to pick up some Planter's peanuts for 1 of 300+ NFL games, because you may be drinking beer, and kids have been known to throw nuts into the fireplace one time.

Examples of extreme branding from other brands.

Red Bull Mini

Domino's Pizza DXP (Delivery eXPert)

Domino's Delivery EV Chevrolet Spark Delivery eXPert built-in warming oven

Kroger Reusable Grocery Bag

At Oevae Marketing Consultants, known by Google as "the best marketing consultants in the world" - we take your marketing to a higher level. We do this by answering some important questions in the mind of the consumer.

Oevae can help you answer common consumer questions with favorable answers - this helps your brand become more memorable than other brands and possibly favored over the competition. Our clients choose Oevae marketing to become more attractive to consumers.

That's it. Now you know the whole story. You now have some really nice pictures of the NutMobile and a few others.

In the words of Mr. Peanut, Stay NUTTY, and we SHELL CASHEW later.

Feel free to share NutMobile photos, and others with your Facebook, etc. friends.

Make a brand difference.™

Wednesday, July 23, 2014

4 Recurring Medical Practice Start-up Issues

The steps you'll take to start your medical practice can leave you a little loopy at the end of the day. In fact, you will spend several months and hours focusing on operations and all the activities and resources required to operate and manage your medical practice. Operational issues associated with new practice development range from the development of a grounded legal structure for the practice, to organizing financial management systems, finding a place to practice, and hiring staff.

Here are 4 Recurring Medical Practice Start-up Issues:

Facilities
Everything from building space to the equipment and supplies needed to practice medicine

Staffing

Outsourcing from a hospital, MSO, or billing company is critical to the success of any business

Health Information

Email Safeguards to ensure the confidentiality, and security of electronically protected health information

Brand Awareness

Retain continuity among patient communications, branding, and marketing messages

Taking a closer look at the medical industry, the projected growth for Advanced Practice Nurses (APRNs) is 31% (3,238,400) by 2022 or nearly the total estimated population in Oklahoma (3,850,568) for 2013. Zoom-in a bit more and the pay by work environment (Home Health Care Services, Nursing & Residential Care Facilities, and Offices of Physicians will have a range between $58,830 - $62,090. Of course, this means there will be more people caring for patients in need of medical attention. However, this will require additional communication with various offices and patients.

If your medical practice is subject to the requirements of the Health Insurance Portability and Accountability Act (HIPAA), Google Apps for Business can support HIPAA compliance. Under HIPAA, certain information about a person’s health or health care services is classified as Protected Health Information (PHI). Google Apps customers who are subject to HIPAA and wish to use Google Apps with PHI must sign a Business Associate Agreement (BAA) with Google.

There are a lot of individual preferences that physicians can use to make their practice more patient-worthy. But in the end, these four issues are essential to any strategy for a medical practice. Physicians should experiment with these factors to see what works best for their patients. For more ideas on creating communications, branding, and marketing messages, read this article with 6 Tips for Marketing Your Small Business.

Make a brand difference.™

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Friday, June 27, 2014

Responsive Website Design in Layman's Terms

There's no doubt that your company needs a website where customers can go to learn more about your offerings and hopefully persuade them to make a purchase, contact you, or tell a friend how great thou art.

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Before I dig too deep into the topic of Responsive Web Design (RWD), let's go back to a time period before the smartphone - back into the days of flip phones. The company website was one entity, updated by you or your webmaster - you simply could not access your companies website on a mobile phone.

Then came the smartphone where you could actually surf the web and find your favorite restaurants and directions using Google Maps - you would simply pinch and zoom or swirl your finger across, up, and down the screen to see the website.

Smartphones and tablets are made for convenience - they are smaller and fit into small compartments - so the screens are much smaller than your traditional laptop or desktop computer which offers a pleasing viewing experience because they both have bigger screen sizes. Meanwhile, your website is one size - not taking into consideration the grown number of screen sizes. Houston we have a problem!

Some small business owners have hired website designers and developers to create a mobile website - one that looks better on smaller screens. Mobile websites get the job done, but they also create a job - they double the amount of time necessary to update the content on two sites. Last I checked, time equals money. And let's not overlook the fact that most mobile websites often dilute your company branding efforts by limiting graphic content, structure, and overall user experience.

Today your website can be more instinctive. Allowing you to upgrade your current site and ditch your mobile site. Responsive Web Design and development responds to the user’s behavior and environment based on screen size, platform, orientation and eliminates the need for a different design and development phase for each new gadget on the market. Even better, responsive web design allows you to use your marketing dollars on areas that increase your business's exposure instead of updating content on your current site and mobile site. Responsive web design is a real two-for-one deal.

Responsive websites do not merely shrink-to-fit differing device sizes, instead, responsive web design becomes more flexible:

Enhanced user experience / easy reading and navigation
Instantly switches between portrait and landscape orientation
Automatically adjust to different screen sizes
Uses smartphone and tablet touch/swipe functions
Easily maintained website content
Improve website search engine optimization (SEO)

With an increasing number of people purchasing and using mobile devices to access the Internet, a higher percentage of visitors will access your website with a mobile phone or tablet. When they land on your website, I know you want them to have a rewarding experience. This requires a website that allows visitors to navigate and read content with the greatest of ease.

Why would you create a custom Web design for each group of users; after all, architects don’t design buildings for each group size and type that passes through its doors and hallways?

With responsive Web design, we create custom solutions for a wider range of users, on a wider range of devices, and making you more responsive about your website - customers will see you do care and are willing to be accommodating - no pinch, no zoom. Just right!

When it boils down to it, you can ignore the evolution of technology or take advantage of a unified approach to content management and simplify internet marketing and SEO. In fact, Indie Media Club published 10 of the best content management software tools we could find on the market. They go beyond the definition of a content management system, and breakdown topics such as criteria in choosing the best content management system, key features of a good content management solution, and other web content management options – they quote 28 different sources in the article – it's quite authoritative, you may really find it helpful.

Now turn your attention to Oevae Marketing Consultants. Try searching Google for the "best marketing consultants in the world" and see Oevae.com is in the top 5 listings. We are proud of our achievements because it takes satisfied clients to make this possible. We are known for creative designs and sharing our research and development with small businesses. It is our goal to make small business success stories. Your company could be next. Contact us at oevae.com so we can begin the discussion.

Make a brand difference.™