Best marketing consultants in the world #AskGoogle

Wednesday, November 19, 2014

Using Technical Writing to Communicate

Technical writing is one of the most underrated skills in business communications.

Aimed at conveying highly technical and complex information into an easy-to-read, understandable format for the most basic of readers, the technique is reliable when it comes to creating user manuals, company procedures, brochures, web content, etc.

Demand for technical writers is expected to go up in areas such as law, medicine, and economics. But, one thing is for certain. As rapid growth and changes in the high-tech and electronics industries increase, so will the need for employees and customers to be informed, trained, and instructed through manuals, guides, and other materials.

Types of technical writing documents:

User Manuals - Aimed at outlining procedures for performing particular tasks;
Training Guides - Documentation that provides employees or customers how to use products or systems;
Procedures Manuals - Provides employees "standard operating procedures" for performing routine, everyday tasks;
White Papers - Documentation that explains how a system or product operates in a marketplace.

As you grow your business, consider Oevae and Mundial Communications to create usable and lasting documents along with a streamlined online presence to showcase your product or system.

Make a brand difference.™

Tuesday, November 18, 2014

Improve Visual Communications in Branding

The world as we see it is forever evolving with new discoveries in nearly every form of creation and communication. One of the oldest forms of communication remains at the forefront of creative branding – images that tell the story.

The company you hire to design your creative communications can make the difference between communicating the right message or giving consumers a valid reason to go elsewhere with their disposable income.

Oevae was asked to join the discussion about visual communication/photography trends in an upcoming webinar by Getty Images, the American stock photo agency, based in Seattle, Washington. It is a supplier of stock images for businesses and consumers with millions of still images in its archive.

The Creative In focus is Getty Images' annual predictor of the most impactful visual and cultural trends for the coming year. It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.

This is an in-depth exploration of the upcoming imagery and aesthetic shifts that will change what we see in brand communications, advertising, and design next year and beyond.

Based on research conducted by the Getty Images Creative Research team, the 2015 visual trends briefing will define the key visual insights and trends shaping visual communication.

The research by Getty images sounds similar to the JWT Meet The New Family which states "The traditional nuclear family—a husband and wife, plus kids—is no longer the norm. Today’s parents may not be married and might well be same-sex; often just one parent heads the household, while more couples are choosing not to become parents (unless we count pets, which are increasingly treated like kids). Among classic nuclear families, the dynamics are shifting as gender roles rapidly evolve."

"Many brands aren’t yet portraying the reality of today’s family or speaking to its changing needs. But a growing number of marketers have broadened their definition of what a family means and incorporated new types of images into their messaging, recognizing and affirming these consumers..."

Oevae will provide more information based on our findings and share this information with our clients (Physicians, Attorneys, Financial Services, Small Businesses, etc.) who depend on visual communications to set the tone for brand messaging.

Make a brand difference.™
-->

created at TagCrowd.com

Thursday, October 9, 2014

The Nuts and Bolts for Extreme Branding

These photos are prove that you never know what you'll see (crazy, weird, eye-catching), but the best marketing consultants in the world are increasing the odds of helping you see even more.

Even today as I was returning from the gym, then made a u-turn when my eyes would not let go of this very peculiar shape in the hotel parking lot? As my curiosity grew, I was confronted with two options that needed an immediate response and call-to-action:

1. I could keep focused, then wonder later "what was that nutty-looking thing I saw in the middle of the lot - resembling a lonesome, wooden Klomp from the Netherlands?

2. Or I could simply make a quick lane change, bust a uey - right quick. Then head across the road and take a closer look to see who was nuts enough to park an oversized peanut right in the hotel parking lot?

Obviously, my second option was the only logical choice. I'm right here. It will only take a moment. But of course, check, go check it out. When I get there I'm like a Las Vegas card dealer, shuffling with my thumb to locate the icon for my camera app.

You jumped down here to find out

what extreme branding can do for you.

Pictures of the NutMobile.

The "Nuts" of this post, but not the "Bolts" of Extreme Branding.

NutMobile favors the Volkswagen Camper from the 1950s

NutMobile features a lightly salted fiberglass shell

NutMobile is a gigantic Planter's peanut unable to hide in the hotel parking lot

Oevae Marketing Consultants welcomes the Wisconsin NutMobile visit to Dallas, Texas

There's still something in this post that

you don't want to overlook.

A. You do not know that the photographs of the Planter's Nutmobile (huge mobile peanut with lightly salted fiberglass shell) were taken with a Samsung Galaxy S III, but that does not matter too much.

B. You do not know how the "Bolts" of Extreme Branding work, and that really matters.

Extreme Branding takes control of the normal human impulse. It piques your interest and gives you a reason to learn more. The "more" means leading more consumers to your business. Which could mean more money in your bank account and feeling good about your business marketing decisions (bolts).

Hidden in the magnitude you will find a huge peanut parked in the hotel parking lot - made possible with a really smart marketing decision.

Will I buy more Planter's Peanuts? Not sure yet, but the huge peanut is "planted" in my mind for a while - I'll remember when I get to the store.

I can tell you that parents will be hearing their kids talking about Mr. Peanut this Halloween, Thanksgiving, Christmas, and New Year. Or you may want to pick up some Planter's peanuts for 1 of 300+ NFL games, because you may be drinking beer, and kids have been known to throw nuts into the fireplace one time.

Examples of extreme branding from other brands.

Red Bull Mini

Domino's Pizza DXP (Delivery eXPert)

Domino's Delivery EV Chevrolet Spark Delivery eXPert built-in warming oven

Kroger Reusable Grocery Bag

At Oevae Marketing Consultants, known by Google as "the best marketing consultants in the world" - we take your marketing to a higher level. We do this by answering some important questions in the mind of the consumer.

Oevae can help you answer common consumer questions with favorable answers - this helps your brand become more memorable than other brands and possibly favored over the competition. Our clients choose Oevae marketing to become more attractive to consumers.

That's it. Now you know the whole story. You now have some really nice pictures of the NutMobile and a few others.

In the words of Mr. Peanut, Stay NUTTY, and we SHELL CASHEW later.

Feel free to share NutMobile photos, and others with your Facebook, etc. friends.

Make a brand difference.™