6 SEO TECHNIQUES THAT WIN CUSTOMERS, FOR REAL!

So finally, you have launched your new website, and you are eager to expand your business online. The website is highly responsive, attention-grabbing, user-friendly, and looks fabulous. But how are you so sure that your target audience will actually find it? Will you ever get the desired results if your website does not appear in Google for your potential client's keyword searches? 

SEO (search engine optimization) helps enhance your business’s online presence and reach your target audience. With time and effort, your visibility grows gradually and increases your brand awareness. But search engine optimization is not a quick and easy task. It is an intricate process that requires technical knowledge, as well as understanding the dynamics of the Google algorithm. 

But the best part is that once you implement the techniques well, there's no looking back. With improvements in traffic, your lead generation will be enhanced, and as a result, you will experience higher sales. This is a given since referrals from keyword searches capture qualified customers already in the buying cycle, honing in on your specific product or service. 

Are you yearning to learn some effective SEO tips and techniques? We have curated a list of SEO techniques that promise to give your business a boost. Now let’s dive into those valuable ti

Top 6 SEO Tips and Tricks to Boost Your Website Visibility

1. Finding a niche

Search engines point their users to content that is relevant and authoritative. That's why, if you are an expert in a specific niche, your website should reflect that. Suppose you are a professional dancer and have launched a website for promoting your dance studio. Your content should be related to dance and not deviate from the topic. Keep the red velvet cake recipe for your social media as it won't do anything for your website or blog.

2. Keyword research and how to choose them: Keywords should be chosen carefully as they either make or break the deal. If you run an a la carte restaurant in Sydney, then your keywords should be “Restaurant Sydney” or maybe, "5-star restaurant in Surrey Hills, Sydney.” When your target visitor uses these keywords to search for specific services, your competitors’ websites will also appear in the search results. Therefore, you should use long-tail keywords that are more specific, detail-oriented, and can guide your potential clients to your website and specific niche. If you feel that keyword research is way too complicated and time-consuming, try hiring an SEO expert that will utilize their experience and knowledge to come up with the right set of keywords for your website content and blogs.

3. Content goals and optimizing on-page: You need to have a clear content strategy and adhere to it in order to meet your SEO goals. Content is what gives you the tools for on-page optimization. For instance, build out new content through your blog and focus on internal linking. Unlike backlinks, you can use internal linking to manage the flow of traffic to key pages in your website. 

"When you are publishing a new blog, add links to it from older posts to help Google’s crawlers find and index it."

4. Optimizing images: Image optimization enhances your SEO strategy by improving the website load speed. As a result, users won't leave your site, and thus image optimization also helps in enhancing the user experience. Another significant benefit is that it will keep the server memory safe and secure and also bring down the load on the server. Start by ensuring images are sized correctly and use a plugin to change them to new generation formats. 

5. User Experience and speed: If you are aware of the research by Google, you must know that more than 53% of mobile audiences leave a particular website if it takes more than three seconds to load. Use tools like Pingdom or Google's Test My Site to analyze the speed of your website. If it appears to be slow, then prioritize improving speed. Use the tools that help you with data-driven advice on how to improve your website. Also, when you focus on the overall user experience, you are actually catering to the needs of the searcher. This, in return, improves the performance of organic search marketing.

6. Optimizing the customer journey for conversions: Optimising your conversion rate will enhance your sales. Try to understand user behaviors, bring value to them by delivering simple user experiences. All you need to do is to cater to your customers at every stage of the conversion funnel.

Effective SEO techniques always render positive results. If you need better and swifter results or do not have enough time to devote to SEO tactics, hire renowned SEO experts like Oevae Marketing Consultants who will do the job for you. 

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Art Director Unboxed Cricut Explorer 3 Promotional Marketing Tool

The purpose of this post is to offer potential buyers a closer look into an artistic tool used to create promotional merchandise for small businesses and not so much for special crafts.

Although, those who regular Hobby Lobby and the like will still get a glimpse at the Cricut Explorer 3 and perhaps some new ideas.  This is not a video showing you how the Cricut works or giving you all the specs that are already found on the Cricut website.  Instead, you can watch this video to see the quality and what you get for your money. 

The package Cricut machine arrived in Dallas, Texas at the Oevae Marketing Consultants studio.  You'll notice the box appears to have experienced a brutal blow (gash) to the packaging.  

Let's hope the Cricut isn't shaken up too badly? 

Creating Promotional T-shirts

Most recently we've used the Cricut Explorer 3 to create promotional T-shirts with multiple colors and textured vinyl, and beverage Koozies for bachelorette and bridesmaid swag bags. 

We've learned the real strengths and creative opportunities Cricut brings to small business marketing ideas – more impressive concepts and mockups.  Ideas can be swiftly and professionally created for our clients rather than waiting weeks for proofs and approvals.

Conclusion: If you are looking for t-shirts for a family reunion, fraternity or sorority, team, or groomsman and bridesmaids, I would not recommend purchasing the machine because you will need a good grasp of computer graphics file formats, converting image types, splitting images into parts for multiple color projects, choosing the proper blade and then there's weeding the graphics of unwanted portions. 

Your time and money would be well spent hiring a company like Oevae to create your t-shirts and other merch. So, you avoid all the steps it takes to have professional-looking promotional products, and let the professionals do everything for you in less time and hassle-free. The machine does not come with special tools that help you finish your projects.

Oevae is a branding platform and launchpad for [growing] businesses. Visit oevae.com to learn more about our creative marketing solutions for your business.

Small-Business Cybersecurity 101: Important Tips for Entrepreneurs

Photo by rupixen.com on Unsplash

Did you know that in 2020, small businesses made up 28 percent of cybersecurity incidents that happened across the United States? These dangerous incidents have not only increased in frequency over the years, but they are also impacting small businesses more and more. What do you need to know about small-business cybersecurity? How can you protect yourself?

Why is cybersecurity important?

As of 2019, data breaches cost small companies around $200k per incident, and that number continues to rise. The fact of the matter is that small business can’t afford to let “the big one” happen — many companies would have to shutter their windows if an incident were to occur.

The threat landscape for small businesses changes every day. Especially as more companies sent their employees to work from home during the COVID-19 pandemic, endpoint security was pushed into stark relief as becoming one of the most important aspects of a company’s security posture. With company laptops being used on personal home networks, and people being connected simply through a screen instead of seeing each other face-to-face, malicious actors took advantage of the situation — nearly 36 billion records were exposed throughout the year.

What can you do?

1. Small business owners should take steps now to protect their systems, instead of waiting until it’s too late. It’s relatively simple to put some precautions in place now, versus paying the price later if your systems are compromised.  Learn how to protect yourself from phishing scams and business email compromise (BEC) hacking attempts. As your business grows and you gain employees, train them to spot scams as well. Essentially, remember that you shouldn’t share sensitive information via email, check the grammar in any “phishy” messages you get, and check the domain of the sender by hovering over the ‘from’ box in the email.

2. Have a disaster recovery (DR) plan. If you are hit with a cyber-attack, you need to make sure you have a backup of your data, for one. The right DR plan will be easy to implement, flexible, affordable, and secure. Working with a managed services provider would offer you the expertise you need so you can breathe easily. Whatever solution you choose, Commvault recommends having the ability to view and manage your data through a single interface — and make sure you frequently test your plan. (Because any good plan should be tested and retested often to gauge its effectiveness.)

3. Update your systems. Updates to operating systems and regular patching often carry security updates that correct flaws that have been discovered in your OS. Therefore, it’s critical to make sure your systems are up-to-date with the latest software.

4. Secure your company Wi-Fi network. Set your router so that it is password protected and encrypted and encourage your employees to do the same.

5. Use two-factor authentication to access company machines. Enabling two-factor authentication is one of the most important things any company or individual can do to combat the spread of hackers. By requiring a second factor to log in to resources (in addition to a password, you may be asked to generate a random code), it strengthens security and keeps malicious actors out of your systems.

Protect your site and keep customers safe.

With a little bit of attention, a little bit of elbow grease, and a lot of precaution, your small business can be protected against the threat of a cyber-attack. For more information about running your small business and making sure you’re getting the most out of your website security, protect your site, and keep customers safe, visit HomeOfficeXpert.com.

Related Content: Using Free Email Accounts for Business (Podcast: Morning Joe with Gibrón) 

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