Reinforce positive beliefs about your brand

As you head into a new month, take a moment to reflect on those accomplishments you made this month, and think about the messages your company is sending to your customers, and consumers in general.  

You know, by this time next year there will be a big switch at Google that affects your website, but this should only be of concern to you if what consumers think about your brand really matters.  It turns out, that Google will no longer process new data as normal.  

How will your marketing team determine what to say to consumers about your brand without data from Google?

One way of making sure your brand "matters" in the minds of consumers is to share with them how much you care, and why you even offer your products and services in the first place.  This might start with crafting the perfect email.  It may be helpful for you to know that 81% of small businesses rely on email marketing to find new customers.

As smartphones and other internet-connected devices have become more widespread, 31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015.  – ANDREW PERRIN, MARCH 26, 2021

Target marketing messages with more confidence

Even though we receive all kinds of junk in our email inbox, including SPAM and Phishing scams, the real point of an email is  "a method of exchanging messages between people using electronic devices."  Using the strength of Google Analytics data (knowing what type of individuals are finding your business online), you can target marketing messages not only by a consumers device type (Android, Apple) along with interests they express through their online purchase activities, behaviors and more:

• Age
• Gender
• Language
• Location (City, State)
• Mobile Carrier
• Online Browsing Activities

Install Google Analytics 4 Property Code (GA4)  

None of this really matters if you don't have the New Google Analytics 4 Property Code (GA4) installed on your website.  You won't have the information you need to create email marketing messages that appeal to those new customers you want.  This new version was designed to adapt to a digital ecosystem that is more respectful of user privacy – cross-platform and cross-device.  The machine learning model can even anticipate the future actions that your visitors may take, and improve user engagement analysis.  This goes far beyond just knowing what "keywords" a visitor entered to find your website.

"Some 42% of adults with a college degree or more education go online almost constantly, compared with 23% of adults with a high school diploma or less education." – ANDREW PERRIN, MARCH 26, 2021

Create targeted marketing messages

When Oevae installs the new Google Analytics 4 Property code on your website – we can turn on enhanced measurement and customize reporting to measure visitor interactions with your website content, then use the data to create targeted marketing messages that speak to the concerns of the consumers you desire to have as new customers.  What makes this even better, you can share these same messages in your website content, promotions, brochures, conversations, and social media to build and reinforce positive beliefs about your brand in the minds of consumers.

If your website is already using the Google Analytics Universal Analytics (UA code) it will no longer process new data as normal beginning July 1, 2023. It's better to start preparing now by setting up and switching over to a Google Analytics 4 Property with Oevae.com

Related:
Animated Email Marketing Messages (blog)
Website vs Social Media and Why Build On Your Own Land. First. (podcast)

Make a brand difference.™

6 SEO TECHNIQUES THAT WIN CUSTOMERS, FOR REAL!

So finally, you have launched your new website, and you are eager to expand your business online. The website is highly responsive, attention-grabbing, user-friendly, and looks fabulous. But how are you so sure that your target audience will actually find it? Will you ever get the desired results if your website does not appear in Google for your potential client's keyword searches? 

SEO (search engine optimization) helps enhance your business’s online presence and reach your target audience. With time and effort, your visibility grows gradually and increases your brand awareness. But search engine optimization is not a quick and easy task. It is an intricate process that requires technical knowledge, as well as understanding the dynamics of the Google algorithm. 

But the best part is that once you implement the techniques well, there's no looking back. With improvements in traffic, your lead generation will be enhanced, and as a result, you will experience higher sales. This is a given since referrals from keyword searches capture qualified customers already in the buying cycle, honing in on your specific product or service. 

Are you yearning to learn some effective SEO tips and techniques? We have curated a list of SEO techniques that promise to give your business a boost. Now let’s dive into those valuable ti

Top 6 SEO Tips and Tricks to Boost Your Website Visibility

1. Finding a niche

Search engines point their users to content that is relevant and authoritative. That's why, if you are an expert in a specific niche, your website should reflect that. Suppose you are a professional dancer and have launched a website for promoting your dance studio. Your content should be related to dance and not deviate from the topic. Keep the red velvet cake recipe for your social media as it won't do anything for your website or blog.

2. Keyword research and how to choose them: Keywords should be chosen carefully as they either make or break the deal. If you run an a la carte restaurant in Sydney, then your keywords should be “Restaurant Sydney” or maybe, "5-star restaurant in Surrey Hills, Sydney.” When your target visitor uses these keywords to search for specific services, your competitors’ websites will also appear in the search results. Therefore, you should use long-tail keywords that are more specific, detail-oriented, and can guide your potential clients to your website and specific niche. If you feel that keyword research is way too complicated and time-consuming, try hiring an SEO expert that will utilize their experience and knowledge to come up with the right set of keywords for your website content and blogs.

3. Content goals and optimizing on-page: You need to have a clear content strategy and adhere to it in order to meet your SEO goals. Content is what gives you the tools for on-page optimization. For instance, build out new content through your blog and focus on internal linking. Unlike backlinks, you can use internal linking to manage the flow of traffic to key pages in your website. 

"When you are publishing a new blog, add links to it from older posts to help Google’s crawlers find and index it."

4. Optimizing images: Image optimization enhances your SEO strategy by improving the website load speed. As a result, users won't leave your site, and thus image optimization also helps in enhancing the user experience. Another significant benefit is that it will keep the server memory safe and secure and also bring down the load on the server. Start by ensuring images are sized correctly and use a plugin to change them to new generation formats. 

5. User Experience and speed: If you are aware of the research by Google, you must know that more than 53% of mobile audiences leave a particular website if it takes more than three seconds to load. Use tools like Pingdom or Google's Test My Site to analyze the speed of your website. If it appears to be slow, then prioritize improving speed. Use the tools that help you with data-driven advice on how to improve your website. Also, when you focus on the overall user experience, you are actually catering to the needs of the searcher. This, in return, improves the performance of organic search marketing.

6. Optimizing the customer journey for conversions: Optimising your conversion rate will enhance your sales. Try to understand user behaviors, bring value to them by delivering simple user experiences. All you need to do is to cater to your customers at every stage of the conversion funnel.

Effective SEO techniques always render positive results. If you need better and swifter results or do not have enough time to devote to SEO tactics, hire renowned SEO experts like Oevae Marketing Consultants who will do the job for you. 

Make a brand difference.™