What do you tell the people who support your brand when it comes to COVID-19 aka crisis management?
Credit: Graphic Journalism Communication Arts |
This post will be helpful for answering the looming question about how or even if you should send a broad-sweeping email about COVID-19 to your customer base. For some, the answer will be "but of course" while others are still "on-the-fence" and it's not about the border wall this go-round.
Oevae as a company is sincerely saddened by the loss of life anyone has experienced due to this amazing shift in our world. If you were looking for new world order, this may be your bus?
So this is our independent look at what some of the top brands are saying about COVID-19 as Americans and people around the world try to get a grip on the daily. Read what companies like McDonald's, Lululemon, FedEx, Marriott, Geico, and smaller companies have to say.
All content is original, unedited with hyperlinks and logos where possible via copy-and-paste.
The list of COVID-19 messages to consumers from some of today's top brands is certainly expected to grow as companies big and small add their two cents about the #cornavirus in America and around the world. Perhaps you and your team will be inspired when/if you should craft a message and how you can best position your brand around the #COVID19 — At the writing of this post, there is a great deal of fog around the next phases of the coronavirus outbreak—a true human tragedy.
NOTE: Search page by #hashtags for those looking for a particular brand.
#cricut
Dear Cricut members,
We want you to know we are here for you. Many of you, including Cricut employees, are taking extra precautions to stay safe. This means working from home, preoccupying kids, and even canceling plans for travel and entertainment.
We know that crafting is a form of therapy and brings joy to so many people. To that end, our focus at Cricut will be to help our members stay inspired, find peace of mind, and keep connected – if only virtually – during this unusual time.
Starting now, here are a few ways we hope to make your life a little easier:
Free Images – So you can make more, we've made an additional 1,000 images FREE in Design Space for a limited time – that’s on top of the usual free cut images! To keep things fresh, we’ll swap out the image sets over the next few weeks (we recommend opening the link on Design Space for Desktop).
Free Shipping – From now through March 31st, 2020, shipping on every cricut.com order is on us. We promise to stay in touch regarding any delays that may occur due to the extra safety measures we’re taking to keep our logistics partners and employees safe.
Member Care – Our committed Member Care team will be working from home. Apologies in advance for potential delayed response times. You can always check out the help site and blog for FAQ & tutorials.
We look forward to making together.
The Cricut Team
#berkeleyhomedecor
To our valued customers,
- Our thoughts and prayers go out to all who have been affected. Meanwhile, we have currently made changes to our business operations and are taking precautionary safety measures to better protect our customers and staff. Below is the list of changes. Sanitized Environment: The showroom is disinfected and sanitized daily.
- Hours of operation: Effective immediately, Berkeley Decor weekday hours will remain the same from Monday - Friday 10-5 PM but Saturday will be by appointment only.
- Installation and delivery appointments: All installations and deliveries will be handled with extra safety precautionary measures. All staff will be wearing disposable gloves and disposable shoe covers. All tools and ladders will be disinfected daily.
- Consultations/design appointments: All in-home consultations appointments will be handled with the same safety precautionary measures as installation/delivery appointments. Prefer not to have anybody come over? No problem. We now offer video calling/conferencing appointments. Berkeley will utilize Facetime, Facebook Messenger, Instagram, Snapchat, and Skype to do virtual consultations. We can help you with design, hardware, and fabric selections without stepping into your home. All fabric samples will be mailed to you at no charge. Please call/email to set up a time and date for your consultation.
Thank you for your patience and understanding during this difficult time. We will keep you posted with any changes. Please check our social media on Facebook and Instagram for updates as well.
We will continue to monitor the situation and may update our policies as the situation evolves to keep our customers and staff healthy.
Be safe and God bless,
The Berkeley Decor Team
#fedexoffice We recognize the trust you place in us when we deliver to your doorstep, shipping dock or place of business. That’s why I want to share an update on the actions we are taking at FedEx to keep you – and our team members – safe amidst the COVID-19 outbreak. “Safety Above All” is something we take incredibly seriously at FedEx. We are listening to recommendations from the U.S. Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) as we strive to help protect our customers and our team members. We are giving our team members facts about COVID-19 and reminding them to follow simple but effective steps to keep them safe such as frequent handwashing. We are disinfecting our facilities and equipment as appropriate. And as always, we are encouraging our team members to take any signs of illness seriously and seek medical attention as needed. In light of the COVID-19 outbreak, you may have wondered, “Is that package safe to touch?” The WHO has answered that question for us. They’ve made it clear that it is safe to handle a package, even if it comes from a place where the virus has been reported. As with prior disaster-related situations around the globe, we quickly jumped in to help with relief efforts as the outbreak began, working with humanitarian aid organizations to deliver critical supplies such as masks and disposable medical gloves. I am so proud to be part of a team that is always ready to extend a helping hand to communities in need. With new restrictions and limitations coming out daily to help contain the spread of the virus, we’ve created a site dedicated to the latest information on how we’re responding to this very dynamic situation. Thank you for putting your trust in us, and we remain focused on serving you. | |
Raj Subramaniam President and Chief Operating Officer FedEx Corporation
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To Our Jack in the Box Fans,
We have been closely monitoring the evolving status of COVID-19 in the U.S, and over the last few days we have seen changes implemented across the country. Effective today, we are closing all of our dining rooms. Drive-thrus remain open, and we will continue to service mobile orders, pick up, and delivery.
We have been closely monitoring the evolving status of COVID-19 in the U.S, and over the last few days we have seen changes implemented across the country. Effective today, we are closing all of our dining rooms. Drive-thrus remain open, and we will continue to service mobile orders, pick up, and delivery.
We continue to take precautions to ensure the health and well-being of our teams and our loyal customers. Thank you in advance for your patience and support.
Sincerely,
Lenny Comma
CEO
#lululemon
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#vrbo
Dear traveler, | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
We understand the hesitation to travel in light of COVID-19. Family is our number-one priority, and that certainly includes yours. We want you to make the best decisions for your family’s safety and well-being, and know that we’ll be here when you’re ready to reconnect and decompress on a getaway together. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Homeowners and property managers who list homes on Vrbo have been encouraged to adopt more flexible cancellation policies in light of COVID-19 and offer full refunds to those who wish to cancel for concerns of their own well-being. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Everyone deserves something to look forward to, and will need a break to reconnect with one another when this stress recedes. There are fully refundable vacation options around the world, and we hope Vrbo can play a role in your family’s next great vacation, whenever that may be. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Here are some tips for handling current or future reservations: | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tips for updating vacations you already booked | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Tips for booking an upcoming vacation | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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As you evaluate future stays, we encourage you to review local travel recommendations and restrictions, in addition to following guidance from the World Health Organization. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Connecting with family is important — especially during times of stress and anxiety. We support and encourage your family to be strong together, wherever it is you choose to spend this time. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Stay well, and stay together,
Jeff Hurst and the entire Vrbo Family
#usps
The Postal Service™ assures customers that normal operations are continuing while the nation deals with the COVID-19 outbreak. We are in communication with the Centers for Disease Control and Prevention (CDC) to ensure that customers and employees remain safe and healthy during this time.
#marriott
#keap
To our awesome Keap Community,
One of my favorite things about this company is the community of entrepreneurs and small businesses who work together and share our Purpose “To help small businesses succeed.” We see amazing examples of this every day as customers, partners and employees support each other and the entrepreneurs we care so much about. I believe in the power of entrepreneurs to change the world and we believe in the spirit of entrepreneurship. That spirit is more important today than ever before. This company and community are grounded in that spirit.
As the world continues to feel the impact of Coronavirus (COVID-19), I’m rallying our company To Help Small Businesses Succeed. I’m inviting our partners to join the cause. And I’m calling on entrepreneurs everywhere to ignite their entrepreneurial spirit, overcome the fear and focus on serving their customers and communities. We know that when people apply the entrepreneurial spirit, they overcome challenges and make a difference for their customers, employees and communities.
Here at Keap, we take our Purpose very seriously and we want to do all we can to help small businesses succeed. That’s why we’re announcing the following programs.
Starting next week:
Starting March 23rd:
Rest assured, we are taking all precautions to safeguard our Keapers by following the recommendations of health experts. Many of our Keapers are working from home, but we will continue to be here to serve you. Our 24x7 phone and chat support team are here to help. Our weekly product updates and monthly product releases will consistently roll out. And we are doubling down by rallying the company and the community to help small businesses succeed with these new programs we’re announcing today.
As part of our Core Values at Keap, we say all the time “We face challenges with optimism.” I know this amazing Keap Community will do just that as we work together to help small businesses succeed.
Keep going, keep serving and keep growing.
Clate
#cirro
As we all experience challenging circumstances surrounding the spread of the Coronavirus (COVID-19), we wanted to share with our customers how we’re supporting the social distancing recommendations. • Our Customer Care agents are available via phone or chat. You may reach out to them with any questions or billing concerns during this time. • My Cirro is always available to pay your bill, view your usage and access your account tools. Internally, we’ve shared the Centers for Disease Control and Prevention’s guidelines with our employees, reinforced prevention techniques and restricted employee travel. As we monitor the spread of the virus and the guidelines that will help to keep us all safe, we will continue to keep you informed. And of course, we’re here to help with any account assistance you may need during this time.
#tomthumb
#wordstream
Today you may be working from home, changing your business game plan, or trying to create a sense of normalcy as the world navigates this strange time. The health and safety of our community, customers, and digital family, is an absolute priority for WordStream.
One thing that will never falter is WordStream's embodiment of our core values. In the spirit of transparency, our team recently put together a short blog post about how SMBs are adapting their digital game plan to cope during the COVID-19 pandemic:
As always, WordStream strives to be a resource for small business owners, agencies, and marketers of all types. Our team will continue to send you content and support to help you navigate digital advertising during this time. We will continue to be transparent and provide updates for as long as the COVID-19 outbreak affects businesses like yours.
Please don't hesitate to use WordStream as a resource during these uncertain times. Reach out - now more than ever we should embrace digital connection.
Howard Kogan
CEO, WordStream
#mcdonalds
#eventbrite
Dear Event Creator Community,
The impacts of COVID-19 on our creator community and fellow attendees has been vast. Our thoughts are with all of you and we hope you’re safe and healthy. We are reminded of just how critical it is to support one another during these challenging times. We are in awe of the many ways individuals have rallied to bolster unity and understanding.
Here are a few interesting ways people are coming together (virtually):
Eventbrite understands the complexity of this situation and is committed to keeping you informed and empowered. We have created a repository of all relevant resources to help you make informed decisions regarding your events moving forward. We will also continue to provide inspiration like our article on How to Host an Online Event or Webinar That Live Event Attendees Will Love on our blog.
We acknowledge the powerful, positive effect virtual and live experiences provide and remain poised to provide assistance and support when you need it. Stay safe, get involved where you can and know that we’re excited to connect as soon as conditions improve.
Sincerely,
Nicole Brambila
GM - North America
#jdrf
Dear JDRF Supporter,
At JDRF, our top priority is — and always has been — the health and well-being of the type 1 diabetes (T1D) community. To safeguard our community during the COVID-19 pandemic, we recently postponed all in-person gatherings through April 19, or replaced them with virtual events. Today, I am reaching out to let you know that JDRF is taking an even bolder step to protect the health and safety of our community by not holding any in-person events through June 30. We will instead reimagine these events, taking a variety of approaches to share progress and engage with each other through creative and virtual gatherings.
The weeks and months ahead will be unique and challenging, but are also filled with opportunity. Together with all of you, our staff and volunteers, we will drive our mission forward. Just this past weekend, one of our chapters successfully turned their JDRF One Walk® into an exciting and creative virtual event. Kick-off speakers provided inspiring videos and walkers shared videos and photos. The virtual event exceeded — yes, exceeded — the chapter’s fundraising goals. This is just an early example of the spirit of this community. We never shrink in the face of a challenge. And, we won’t now.
Nothing is more important to us than your safety. We are continually updating the T1D community through our website, JDRF.org, sharing information on how to stay safe, and how to best manage T1D if you do develop this or any other serious virus.
As we move forward together during this challenging time, I believe we will emerge as a stronger community — and will be closer than ever to achieving our mission to create a world without T1D.
Aaron J. Kowalski, Ph.D. JDRF, President Chief Executive Officer
#juicebar
#starbucks
#santander
#google
Protecting our extended workforce and the community
Monday, March 16, 2020
Today, as the unprecedented COVID-19 situation continues, Google outlined how it’s reducing the need for people to come into its offices while ensuring that its products continue to operate for everyone. We are committed to keeping the YouTube community informed about our actions related to COVID-19 in a dedicated location in our help center. Here is our update from last week; below is some more information about the reduction of in-office staffing as it relates to YouTube:
We have teams at YouTube, as well as partner companies, that help us support and protect the YouTube community—from people who respond to user and creator questions, to reviewers who evaluate videos for possible policy violations. These teams and companies are staffed by thousands of people dedicated to helping users and creators. As the coronavirus response evolves, we are taking the steps needed to prioritize the well-being of our employees, our extended workforce, and the communities where they live, including reducing in-office staffing in certain sites.
Our Community Guidelines enforcement today is based on a combination of people and technology: Machine learning helps detect potentially harmful content and then sends it to human reviewers for assessment. As a result of the new measures we’re taking, we will temporarily start relying more on technology to help with some of the work normally done by reviewers. This means automated systems will start removing some content without human review, so we can continue to act quickly to remove violative content and protect our ecosystem, while we have workplace protections in place.
As we do this, users and creators may see increased video removals, including some videos that may not violate policies. We won’t issue strikes on this content except in cases where we have high confidence that it’s violative. If creators think that their content was removed in error, they can appeal the decision and our teams will take a look. However, note that our workforce precautions will also result in delayed appeal reviews. We’ll also be more cautious about what content gets promoted, including livestreams. In some cases, unreviewed content may not be available via search, on the homepage, or in recommendations.
All eligible creators will still be able to monetize videos and this does not change the updates on monetization of coronavirus-related videos we shared last week. And we’ll continue to enforce our policies regarding coronavirus content, including removing videos that discourage people from seeking medical treatment or claim harmful substances have health benefits.
The situation with coronavirus continues to change day by day, and we’ll continue to take the steps needed to protect our teams and the communities where they live. This may affect additional types of YouTube user and creator support and reviews, such as applications for the YouTube partner program or responses on social media. To stay up-to-date on any changes in our services—and our broader response to the coronavirus—continue to check the help center.
We recognize this may be a disruption for users and creators, but know this is the right thing to do for the people who work to keep YouTube safe and for the broader community. We appreciate everyone’s patience as we take these steps during this challenging time.
Dear Interabang friends and readers, Today, heeding the calls of public health officials at national, state, and local levels, we announce the decision to curtail in-store shopping at Interabang Books from Friday forward, for an indefinite number of weeks. This change is a crucial step in being a good global citizen, but as our supporters surely realize, it is not a change we take lightly. Fortunately, a great deal is not changing: You can order online 24/7 at www.interabangbooks.com or call 214-484-4289 to place a phone order during business hours, as always. Your books can be mailed anywhere in the USA (now free of charge with code FREESHIP). You can also request curbside pickup of your book orders, a new service: When your orders come in, we will call you confirming their arrival and payment, then arrange to meet your car as you drive up to the bookstore. Going forward, you can shop within the store by appointment, and also through our concierge service: Our booksellers are ready to make recommendations or choices to help find reading (or find gifts) for those staying close to home. Email info@interabangbooks.com or call 214-484-4289 so we can assist you. We look forward to it! We will still be on hand at the store. As you know, in order to protect everyone’s health during the pandemic, Interabang has already been rescheduling author appearances and other gatherings set for the weeks ahead. Last week we implemented protocols to sanitize surfaces as well as to observe “social distancing.” Expert guidance has become more far-reaching, however. To safeguard our community and our customers, we must modify the bookstore’s daily operations. You will see these changes (including curtailed in-store shopping) beginning on Friday, although all the services described above are available to you now, without delay. If you wish to come by Wednesday or Thursday and select some books, puzzles, games, or gifts in person as you have customarily done, we welcome you. We would love to see you. We look forward to providing you with reading, comfort, and pleasant diversion as we see each other through an event without precedent in our lifetime. Your friends at Interabang Books #brighteyesvision Bright Eyes Vision is committed to the health and safety of our patients, staff, and community. We sincerely hope you, your friends and family are healthy during these stressful times. We want to inform you on actions we are taking to mitigate the transmission of COVID-19 at Bright Eyes Vision. We kindly ask all patients to enter our office alone unless you are under the age of 18 or need assistance. We are limiting the number of individuals in our office at one time to 10. Cleanliness is a top priority of our practice and we frequently sanitize all areas. We are offering curbside pick up for your eyewear and contact lens orders. Simply call or text us (214-823-6470) and we'll meet you at your car! If you have a fever, feel ill, have a cough, have travelled internationally in the last 14 days, are over the age of 65 or are immuno-compromised, please text or call us and we will reschedule your visit. Thank you for trusting your eye health and vision to us at Bright Eyes Vision. -Dr. Tran, Dr. Le, and the Bright Eyes Vision team |