Wednesday, July 23, 2014

4 Recurring Medical Practice Start-up Issues

The steps you'll take to start your medical practice can leave you a little loopy at the end of the day.  In fact, you will spend several months and hours focusing on operations and all the activities and resources required to operate and manage your medical practice.  Operational issues associated with new practice development range from the development of a grounded legal structure for the practice, to organizing financial management systems, finding a place to practice, and hiring staff. 

Here are 4 Recurring Medical Practice Start-up Issues: 

Everything from building space to the equipment and supplies needed to practice medicine 

Outsourcing from a hospital, MSO, or billing company is critical to the success of any business 
Health Information
Email Safeguards to ensure the confidentiality, and security of electronically protected health information
Brand Awareness
Retain continuity among patient communications, branding, and marketing messages

Taking a closer look at the medical industry, the projected growth for Advanced Practice Nurses (APRNs) is 31% (3,238,400) by 2022 or nearly the total estimated population in Oklahoma (3,850,568) for 2013.  Zoom-in a bit more and the pay by work environment (Home Health Care Services, Nursing & Residential Care Facilities, and Offices of Physicians will have a range between $58,830 - $62,090.  Of course, this means there will be more people caring for patients in need of medical attention. However, this will require additional communication with various offices and patients.

If your medical practice is subject to the requirements of the Health Insurance Portability and Accountability Act (HIPAA), Google Apps for Business can support HIPAA compliance. Under HIPAA, certain information about a person’s health or health care services is classified as Protected Health Information (PHI). Google Apps customers who are subject to HIPAA and wish to use Google Apps with PHI must sign a Business Associate Agreement (BAA) with Google.

There are a lot of individual preferences that physicians can use to make their practice more patient-worthy. But in the end, these four issues are essential to any strategy for a medical practice. Physicians should experiment with these factors to see what works best for their patients. For more ideas on creating communications, branding, and marketing messages, read this article with 6 Tips for Marketing Your Small Business.

Make a brand difference.™

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