Thursday, October 9, 2014

The Nuts and Bolts for Extreme Branding

These photos are prove that you never know what you'll see (crazy, weird, eye-catching), but the best marketing consultants in the world are increasing the odds of helping you see even more.

Even today as I was returning from the gym, then made a u-turn when my eyes would not let go of this very peculiar shape in the hotel parking lot?  As my curiosity grew, I was confronted with two options that needed an immediate response and call-to-action:

1. I could keep focused, then wonder later "what was that nutty-looking thing I saw in the middle of the lot - resembling a lonesome, wooden Klomp from the Netherlands?

2. Or I could simply make a quick lane change, bust a uey - right quick. Then head across the road and take a closer look to see who was nuts enough to park an oversized peanut right in the hotel parking lot?

Obviously, my second option was the only logical choice.  I'm right here.  It will only take a moment. But of course, check, go check it out. When I get there I'm like a Las Vegas card dealer, shuffling with my thumb to locate the icon for my camera app.


You jumped down here to find out
what extreme branding can do for you. 

Pictures of the NutMobile.

The "Nuts" of this post, but not the "Bolts" of Extreme Branding.


There's still something in this post that
you don't want to overlook.

A. You do not know that the photographs of the Planter's Nutmobile (huge mobile peanut with lightly salted fiberglass shell) were taken with a Samsung Galaxy S III, but that does not matter too much.

B. You do not know how the "Bolts" of Extreme Branding work, and that really matters.

Extreme Branding takes control of the normal human impulse. It piques your interest and gives you a reason to learn more.  The "more" means leading more consumers to your business.  Which could mean more money in your bank account and feeling good about your business marketing decisions (bolts).

Hidden in the magnitude you will find a huge peanut parked in the hotel parking lot - made possible with a really smart marketing decision.

Will I buy more Planter's Peanuts?  Not sure yet, but the huge peanut is "planted" in my mind for a while - I'll remember when I get to the store.

I can tell you that parents will be hearing their kids talking about Mr. Peanut this Halloween, Thanksgiving, Christmas, and New Year.  Or you may want to pick up some Planter's peanuts for 1 of 300+ NFL games, because you may be drinking beer, and kids have been known to throw nuts into the fireplace one time.

Examples of extreme branding from other brands.

Red Bull Mini


Red Bull Mini Cooper Branding - animated mini cooper with can of Redbull

Domino's Pizza DXP (Delivery eXPert)

Domino's Delivery EV Chevrolet Spark Delivery eXPert built-in warming oven

At Oevae Marketing Consultants, known by Google as "the best marketing consultants in the world" - we take your marketing to a higher level.  We do this by answering some important questions in the mind of the consumer.

Oevae can help you answer common consumer questions with favorable answers - this helps your brand become more memorable than other brands and possibly favored over the competition.  Our clients choose Oevae marketing to become more attractive to consumers. 

That's it.  Now you know the whole story.  You now have some really nice pictures of the NutMobile and a few others.

In the words of Mr. Peanut, Stay NUTTY, and we SHELL CASHEW later

Feel free to share NutMobile photos, and others with your Facebook, etc. friends.

Make a brand difference.™

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