The photo proves that you never know what you'll see (crazy, bizarre, eye-catching, unusual, weird, wild), but the best marketing consultants in the world are increasing the odds of helping you see even more of that.
Even today as I was returning from the gym, then made a u-turn when my eyes would not let go of this very peculiar shape in the hotel parking lot? As my curiosity grew, I was confronted with two options that needed an immediate response and call-to-action:
A. I could keep focused, then wonder later "what was that nutty-looking thing I saw in the middle of the lot - resembling a lonesome, wooden Klomp from the Netherlands?
B. I could turn on my signal, make a quick lane change, bust a u-ey. Then head across the road to take a closer look and see who was nuts enough to park an gigantic peanut right in the middle of the hotel parking lot?
Obviously, my second option was the only logical choice. I'm right here. It will only take a moment. But of course, check, go check it out. When I get there I'm like a Las Vegas card dealer, shuffling with my thumb to locate the icon for my camera app.
Planters NutMobile
What extreme branding can do for you?
There's still something in this post that
you don't want to overlook.
A. You do not know that the photographs of the Planter's Nutmobile (huge mobile peanut with lightly salted fiberglass shell) were taken with a Samsung Galaxy S III, but that does not matter too much.
B. You do not know how the "Bolts" of Extreme Branding work, and that really matters.
Extreme Branding takes control of the normal human impulse. It piques your interest and gives you a reason to learn more. The "more" means leading more consumers to your business. Which could mean more money in your bank account and feeling good about your business marketing decisions (bolts).
Hidden in the magnitude you will find a huge peanut parked in the hotel parking lot - made possible with a really smart marketing decision.
Will I buy more Planter's Peanuts? Not sure yet, but the huge peanut is "planted" in my mind for a while - I'll remember when I get to the store.
I can tell you that parents will be hearing their kids talking about Mr. Peanut this Halloween, Thanksgiving, Christmas, and New Year. Or you may want to pick up some Planter's peanuts for 1 of 300+ NFL games, because you may be drinking beer, and kids have been known to throw nuts into the fireplace one time.
More Extreme Branding in the Wild
Once you start looking for brands that refuse to whisper, they are everywhere. These examples turn vans, trailers and mobile displays into oversized moving media—each one using scale, color, repetition or motion to make the brand harder to ignore.
Gorilla Energy: Fuel the Fight on Four Wheels
One giant gorilla face, one deep-blue van, and almost no wasted surface area. Gorilla Energy describes its brand as built for bold people and currently uses “Fuel the Fight”; this vehicle carries that same attitude into the street, turning an ordinary van into a moving piece of brand recognition.
Siete Foods: Juntos es Mejor, On the Move
The magenta truck, oversized Siete mark, “Heritage-Inspired” language and “Juntos es Mejor” line make the vehicle read like product packaging at street scale. Siete describes itself as a Mexican-American food brand rooted in family and heritage-inspired food—the truck makes that message visible before anyone reaches the shelf.
1-Tom-Plumber: The Name Is the Phone Number
This wrap commits to one unforgettable visual device: hot-pink plungers repeated across a black van, then one enormous plunger appearing to punch through the side. 1-Tom-Plumber says the design is intentionally built to cause a double-take, while its phone-number name turns that attention into recall.
Sun Cruiser: Real Iced Tea. Real Vodka. Real Big.
The trailer enlarges Sun Cruiser’s can, turquoise-and-yellow palette and “Real Iced Tea. Real Vodka.” promise to billboard scale. The close-ups also reveal the mechanics behind the mobile message—the tensioned side system, trailer hardware and fleet markings that let the campaign travel while the truck does its everyday job.
Lagunitas: Let the IPA Do the Talking
Large red LAGUNITAS lettering and its familiar IPA treatment turn an ordinary semi trailer into instant shelf recognition at road scale. Lagunitas has described packaging as one of its most important branding and communications tools; here, that packaging language simply gets several stories longer.
Coors Light: Keeping Texas Chill
Mountain imagery, the Texas silhouette and a can big enough to read across a parking lot make the message obvious before the audience studies a single detail. “Keeping Texas Chill” localizes a national brand without giving up the familiar Coors Light visual language.
Simply Spiked: It’s Getting Juicy
The moving semi turns a product tagline into roadside theater. “It’s Getting Juicy” has been used in Simply Spiked advertising, and the trailer makes the line visible long before the viewer reaches the product aisle.
Corona USA – University of Texas Football Mascot "Bevo"
Few sports properties have a physical shape as recognizable as UFC’s Octagon; UFC itself describes it as a hallmark of the brand. Bringing that cage into a supermarket turns an ordinary retail aisle into a miniature fight-night experience, while the Bud Light/UFC partnership has specifically used Octagon-shaped retail displays to carry the sports experience into stores. UFC Octagon – Dana White, CEO and President – El Rancho Supermercado, Texas #HornsUP
UFC Octagon
Few sports properties have a physical shape as recognizable as UFC’s Octagon (El Rancho Supermercado, Texas); UFC itself describes it as a hallmark of the brand. Bringing that cage into a supermarket turns an ordinary retail aisle into a miniature fight-night experience, while the Bud Light/UFC partnership has specifically used Octagon-shaped retail displays to carry the sports experience into stores. "I feel we are very aligned when it comes to our core values and what the UFC brand stands for." – Dana White, CEO and President
Shiner Beer Gigantic Football Helmet SuperBowl LIX
Shiner’s gigantic football helmet takes the brewery’s Texas identity and makes it physically impossible to overlook. The brand leans heavily into being independently brewed in Shiner, Texas, with messaging like “It’s a Texas Thing” and “Small Town, Big Dreams,” so an oversized football icon fits naturally with its Texas-sized, hometown-proud personality.
Extreme Branding at its finest - Everything's bigger in Texas - Gigantic
#Football Helmet just in time for
#SuperBowlLIX
Red Bull’s visual language is strong enough to travel across very different vehicles without losing recognition. The existing MINI and these larger branded trucks show the same principle at two scales: recognizable brand assets plus an unusual vehicle become moving media.
Torchy's Tacos – Damn Good Double Devils Pitchforks
@torchystacos
Damn Good Double Devils Pitchforks - a dose of extreme branding setting the tone for something unique.
The DXP is a case where the marketing object actually improves the service it advertises. Domino’s transformed the Chevrolet Spark into a rolling brand asset with reflective graphics, illuminated branding, capacity for up to 80 pizzas and a built-in warming oven—perfectly reinforcing Domino’s delivery-first, technology-driven personality – Chevrolet Spark EV Pizza Delivery.
Extreme Branding by @dominos
DXP (Delivery Expert) The Chevrolet Spark EV Delivery Vehicle revolutionized the Pizza 🍕 delivery experience with a climate-savvy approach.
Kroger takes one of the most ordinary objects associated with grocery shopping—the reusable bag—and blows it up until it becomes advertising. That works particularly well with Kroger’s “Fresh for Everyone” persona: familiar, accessible and everyday, while the reusable-bag imagery also connects naturally with the company’s longstanding waste-reduction messaging.
At Oevae Marketing Consultants, known by Google as "the best marketing consultants in the world" - we take your marketing to a higher level. We do this by answering some important questions in the mind of the consumer.
Oevae can help you answer common consumer questions with favorable answers - this helps your brand become more memorable than other brands and possibly favored over the competition. Our clients choose Oevae marketing to become more attractive to consumers.
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