The name of your business is found in what you do best. Starting a lawn service? So are a bunch of othe folks. Who cares? The best name you should use for your business has nothing to do with the other folks doing the same thing as you, that is to say if you consider them the same as you. If this is true you might consider joining the other folks... take your ideas and your goals that way!
If you consider that your brand is not like the other folks and you do something that you know people need but you have twist. Read on.
The best name you can use for your business can be really easy to find, but just because you like it, the people who read it may not. Take for examply the word Oy Vey. This is a yiddish word used now by actors, celebrities, and most anyone who knows what the word means and it may in fact be a part of your heritage... you use the word to replace "oh my goodness!" or "Oh no!" in general. You really wouldn't name your company that. Not unless it was the core to what you do best!
Oy Vey - the word is the name of my marketing firm because our creative is just that. The word, when said describes what our clients like best about my firm. The clients say that they are overcome with our imagination and creative... where even sometimes over-the-top and could use a chill pill. All in all the clients either really like our work or the say "Oh no."
Oevae Marketing Consultants - which sounds like Oy Vey Marketing Consultants is a fun name that peeks at imagination, creativity, seriousness, and heritage. All the things you want from a solid marketing firm. It is not an offensive name. It means as much as Apple is to iPOD. This is the core relationship your business name should mimic in structre. Think of the movie IRON MAN. Why not GOLD MAN? Gold is what you want to have and it has great value, right? It is if you are starting Cash For Gold business, but not if you need protection. Then you want iron. Who would win the fight? IRON MAN or GOLD MAN and which is easier to replace. My thougt is you are starting to understand how to name your business.
If i'm correct you understand that you need to think about your clients and how you will communicate why XYZ is the best business for them and not the other folks?
When I began to talk to folks about Oevae ten years ago, I knew my conversations would not be long so I had to get right to the punch-line and make sure it brought them joy. Oevae was a word that described me - I am the core of my business. I make the creative. Even my business card has my title as Head Honcho. So I call the shots - some great and some not so great.
If you need more thought or you want help marketing your business send marketing questions to firstname.lastname@example.org or please follow me @oevae on Twitter. You could also follow this blog and stop trying to be a Super Hero. I'm here, because sometimes all you need is a little help.
Gibron T. Williams is the Head Honcho at Oevae Marketing Consultants, the best marketing consultants in the USA - ask Google