Tuesday, November 18, 2014

Improve Visual Communications in Branding

The world as we see it is forever evolving with new discoveries in nearly every form of creation and communication.  One of the oldest forms of communication remains at the forefront of creative branding – images that tell the story.



The company you hire to design your creative communications can make the difference between communicating the right message or giving consumers a valid reason to go elsewhere with their disposable income.

Oevae was asked to join the discussion about visual communication/photography trends in an upcoming webinar by Getty Images, the American stock photo agency, based in Seattle, Washington. It is a supplier of stock images for businesses and consumers with millions of still images in its archive.

The Creative In focus is Getty Images' annual predictor of the most impactful visual and cultural trends for the coming year.  It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.

This is an in-depth exploration of the upcoming imagery and aesthetic shifts that will change what we see in brand communications, advertising, and design next year and beyond.

Based on research conducted by the Getty Images Creative Research team, the 2015 visual trends briefing will define the key visual insights and trends shaping visual communication. 



The research by Getty images sounds similar to the JWT Meet The New Family which states "The traditional nuclear family—a husband and wife, plus kids—is no longer the norm. Today’s parents may not be married and might well be same-sex; often just one parent heads the household, while more couples are choosing not to become parents (unless we count pets, which are increasingly treated like kids). Among classic nuclear families, the dynamics are shifting as gender roles rapidly evolve."

"Many brands aren’t yet portraying the reality of today’s family or speaking to its changing needs. But a growing number of marketers have broadened their definition of what a family means and incorporated new types of images into their messaging, recognizing and affirming these consumers..."

Oevae will provide more information based on our findings and share this information with our clients (Physicians, Attorneys, Financial Services, Small Businesses, etc.) who depend on visual communications to set the tone for brand messaging.

Make a brand difference.™
-->
created at TagCrowd.com

17 comments:

  1. I don’t suppose many of websites give this kind of information.
    Tube Traffic Machine

    ReplyDelete
  2. I read your blogs regularly. Your humoristic way is amusing, continue the good work!
    register io domain

    ReplyDelete
  3. I have got the superb information from these blogs finally.
    buy dot top domain

    ReplyDelete
  4. Awesome work! That is quite appreciated. I hope you’ll get more success.
    top website companies

    ReplyDelete
  5. Your articles make whole sense of every topic.
    web design website

    ReplyDelete
  6. Extraordinary and very accommodating website desiners for all the people accessible

    ReplyDelete
  7. Future customers will encounter a proactive, yet not pushy partner that values customer preferences.
    web design company San Francisco

    ReplyDelete
  8. Their organizational and technical skills set the foundation for a positive working relationship.
    best business logo design

    ReplyDelete
  9. The team provided actionable recommendations and objective feedback, facilitating a smooth collaborative partnership.
    best logo design companies

    ReplyDelete
  10. They are at this time concentrating on the particular app design company part of the new support that people are extremely excited about!!!

    ReplyDelete
  11. They are at this time concentrating on the particularapp design company part of the new support that people are extremely excited about!!!

    ReplyDelete
  12. The ui consultants team provided unique and valuable input throughout the project.
    custom logo design companies

    ReplyDelete
  13. Their team is full of hardworking problem-solvers that deliver quality work quickly.
    best web design companies

    ReplyDelete
  14. Keep it up!! You have done the nice job having provided the latest information.
    experience design companies

    ReplyDelete
  15. It’s my first time to visit this site & I’m really surprised to see such impressive stuff out there.
    best design agencies in the world

    ReplyDelete
  16. Hey buddies, such a marvelous blog you have made I’m surprised to read such informative stuf
    UI design company

    ReplyDelete