Friday, June 27, 2014

Responsive Website Design in Layman's Terms

There's no doubt that your company needs a website where customers can go to learn more about your offerings and hopefully persuade them to make a purchase, contact you, or tell a friend how great thou art.


National African-American Women's Leadership Institute (NAAWLI) www.naawli.org
NAAWLI encourages African American women to discover and maximize their leadership
potential with a customized program that is both gender-based and culturally relevant.

Before I dig too deep into the topic of Responsive Web Design (RWD), let's go back to a time period before the smartphone - back into the days of flip phones.  The company website was one entity, updated by you or your webmaster - you simply could not access your companies website on a mobile phone.  

Then came the smartphone where you could actually surf the web and find your favorite restaurants and directions using Google Maps - you would simply pinch and zoom or swirl your finger across, up, and down the screen to see the website.


Smartphones and tablets are made for convenience - they are smaller and fit into small compartments - so the screens are much smaller than your traditional laptop or desktop computer which offers a pleasing viewing experience because they both have bigger screen sizes.  Meanwhile, your website is one size - not taking into consideration the grown number of screen sizes.  Houston we have a problem!

Some small business owners have hired website designers and developers to create a mobile website - one that looks better on smaller screens.  Mobile websites get the job done, but they also create a job - they double the amount of time necessary to update the content on two sites.  Last I checked, time equals money.  And let's not overlook the fact that most mobile websites often dilute your company branding efforts by limiting graphic content, structure, and overall user experience.

Today your website can be more instinctive.  Allowing you to upgrade your current site and ditch your mobile site. Responsive Web Design and development responds to the user’s behavior and environment based on screen size, platform, orientation and eliminates the need for a different design and development phase for each new gadget on the market. Even better, responsive web design allows you to use your marketing dollars on areas that increase your business's exposure instead of updating content on your current site and mobile site.  Responsive web design is a real two-for-one deal.

Responsive websites do not merely shrink-to-fit differing device sizes, instead, responsive web design becomes more flexible:
  • Enhanced user experience / easy reading and navigation
  • Instantly switches between portrait and landscape orientation
  • Automatically adjust to different screen sizes
  • Uses smartphone and tablet touch/swipe functions
  • Easily maintained website content
  • Improve website search engine optimization (SEO)
With an increasing number of people purchasing and using mobile devices to access the Internet, a higher percentage of visitors will access your website with a mobile phone or tablet.  When they land on your website, I know you want them to have a rewarding experience.  This requires a website that allows visitors to navigate and read content with the greatest of ease.

Why would you create a custom Web design for each group of users; after all, architects don’t design buildings for each group size and type that passes through its doors and hallways?

With responsive Web design, we create custom solutions for a wider range of users, on a wider range of devices, and making you more responsive about your website - customers will see you do care and are willing to be accommodating - no pinch, no zoom. Just right!

When it boils down to it, you can ignore the evolution of technology or take advantage of a unified approach to content management and simplify internet marketing and SEO.  In fact, Indie Media Club published 10 of the best content management software tools we could find on the market.  They go beyond the definition of a content management system, and breakdown topics such as criteria in choosing the best content management system, key features of a good content management solution, and other web content management options – they quote 28 different sources in the article – it's quite authoritative, you may really find it helpful.


Now turn your attention to Oevae Marketing Consultants.  Try searching Google for the "best marketing consultants in the world" and see Oevae.com is in the top 5 listings.  We are proud of our achievements because it takes satisfied clients to make this possible.  We are known for creative designs and sharing our research and development with small businesses.  It is our goal to make small business success stories.  Your company could be next.  Contact us at oevae.com so we can begin the discussion.

Make a brand difference.™


33 comments:

  1. I read your post and got it quite informative. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I am thankful to you for sharing this article here. web design Maine

    ReplyDelete
  2. You have shared a nice article here about the website designing. After reading your article I got very much information about the responsive website designing and it resolved many of my doubts. Thanks for sharing this article here. Web design adelaide

    ReplyDelete
  3. レスポンシブWebサイトの設計についてのこの記事をここに共有してくれてありがとう、あなたの記事はレスポンシブWebサイトの設計についてもっと知りたいという興味を持っている人たちにとって非常に情報で役に立ちます。 ここでこのタイプの記事を共有し続けてください。 ホームページ制作 東京

    ReplyDelete
  4. Thanks for sharing this article here about the responsive website designing. Your article is very informative and nicely describes the responsive website designing in terms of Layman's. Keep sharing this type of articles here. Miami Website Design

    ReplyDelete
    Replies
    1. We see how crucial user experience for customers is to a fantastic website design. Miami is flooded with brands looking for the attention of tourists. A great functioning and eye-pleasing website can do wonders!

      Delete
  5. I have read your blog it is very helpful for us. I couldn't find any knowledge on this matter prior to. I would like to thanks for sharing this article here. Web Design Ireland

    ReplyDelete
  6. That’s a nice site you people are carrying out there.
    What is Tube Traffic Machine

    ReplyDelete
  7. This comment has been removed by a blog administrator.

    ReplyDelete
  8. Excellent Blog! I have been impressed by your thoughts and the way you
    .io domain

    ReplyDelete
  9. It's a nice article, Which you have shared here about the SEO. Your article is very useful for those who are looking to Online Marketing Company in Kerala. I would like to thanks for sharing this post here.

    ReplyDelete
  10. Pretty! It was really a wonderful blog. Thanks for the provided information.
    register top domain

    ReplyDelete
  11. Thanks for sharing this article here about the web designing. Your article is very informative and I will share it with my other friends as the information is really very useful. Keep sharing your excellent work. website development Indonesia

    ReplyDelete
  12. I read this article, it is really informative one. Your way of writing and making things clear is very impressive. Thanking you for such an informative article. website designer in Palos Hills IL

    ReplyDelete
  13. Your article contains very much information about the responsive website designing. Your article is very informative and useful to know more about the laymans terms of website designing. Thank you. painting contractor website design

    ReplyDelete
  14. With the evolution of the magic world called 'Internet', the digital world has leaped forward tremendously. A click of a mouse or a touch of a screen is all we need to purchase anything; be it a pin or piano. digital marketing training in hyderabad

    ReplyDelete
    Replies
    1. And to your point, it's so empowering for small businesses who can encircle existing customers and attract new customers to your business with Search Engine Optimization (SEO), Google Analytics, Google AdWords, and Google Tag Manager

      Delete
  15. Very well written article. It was awesome article to read. It is my first visit to your blog, and I am very impressed with the articles that you serve. Give adequate knowledge for me. Thank you for sharing useful material. Best Social Media Follower Tracker App.

    ReplyDelete
  16. You are sharing a piece of nice information about website design, It helped me. Through this article I get more knowledge regarding web design. Thanks for sharing very valuable information. restaurant web design Chicago

    ReplyDelete
  17. Nice article, which you have shared. Your article is very informative and useful. Thanks for sharing this article here. website design near me

    ReplyDelete
  18. Convey the right brand image for your company with a crisp, clean, modern design tailored to your business’s needs. A streamlined, well-thought-out design will make the website easy to use and navigate. affordable web development services

    ReplyDelete
  19. Convey the right brand image for your company with a crisp, clean, modern design tailored to your business’s needs. A streamlined, well-thought-out design will make the website easy to use and navigate. small business website design software

    ReplyDelete
  20. Thanks, and good luck for the upcoming article about web design.
    Reference:https://v8web.com/

    ReplyDelete
  21. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Creative Graphic Design in Singapore

    ReplyDelete
  22. Responsive website is vital in digital marketing. Most of our audience are using mobile. So mobile friendly website help to attain a user friendly experience. I appreciate your efforts to give awareness to people regarding the mobile mobile responsive web site. Keep writing.
    Digital Marketing Agency in Calicut Kerala

    ReplyDelete
  23. I will share it with my other friends as the information is really very useful. Keep sharing your excellent work. Read more info about san antonio website design

    ReplyDelete
  24. You have worked nicely with your insights that makes our work easy. The information you have provided is really factual and significant for us. Keep sharing these types of article, Thank you. Responsive Web Design Services India

    ReplyDelete
  25. Amazing write-up! Really Good.
    Now the foundation of any business is marketing. Adsify marketing is the best Digital marketing in Trivandrum

    ReplyDelete
  26. Great article by the great author, it is very massive and informative but still preaches the way to sounds like that it has some beautiful thoughts described so I really appreciate this article. Best python list comprehension service provider.

    ReplyDelete
  27. I might suggest solely beneficial in addition to trusted facts, and so find it: Taxi WordPress Theme

    ReplyDelete
  28. Clearly, It is an engaging blog for us that you have provided here about Web Designing Company This is a great resource to enhance our knowledge about it. Thank you.

    ReplyDelete
  29. Excellent post. I really enjoy reading and also appreciate your work. This concept is a good way to enhance knowledge. Keep sharing this kind of articles, Thank you.Website Design Services

    ReplyDelete
  30. The article is possesing some crucial ideas, but there should be some suggestion on the best practices on all types of devices as well. We are a community of like-minded freelancers who are the best at their crafts. We are a highly reliable team of experts who can run digital marketing campaigns which will increase your brand awareness & leads. Best SEO Company in Trivandrum in 2022- Visit us https://madeformarketer.co

    ReplyDelete